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Product Launch-Perfumed Clothing
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PRODUCT LAUNCH
PERFUMED CLOTHING
Group 1
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IS THIS HOW PEOPLE
REACT WHEN YOU ARE
AROUND?
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DO NOT WORRY….WE HAVE THE BEST SOLUTION
FOR YOUR PROBLEM
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PERFUMED CLOTHING-Magic Clothing
Arousing Freshness in Your Life.
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Overview Researchers have developed a way to insert "microcapsules," which are small shells measuring between 1 and 100 micrometers (the latter is slightly longer than the width of a human hair) into fabrics. Fragrances can be injected into the shells, which can then be used in fabrics.These microcapsules are made of polyurethane-urea, an environmentally-friendly plastic that is compatible with fabrics.They tested the scent-infused fabrics and found that the scent was long-lasting as the activated carbons blended in polyster.Such fresh fabrics could be used to make BO-neutralizing, suits, socks and even underwear, the researchers say.
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S.T.P. Analysis
SEGMENTATION
TARGETING
POSITIONING
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Segmentation
geographic
Indian
Urban people
demographic
Middle aged
Male/female
Middle to high income group
Working professionals
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Target customer
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Positioning Statement
“We offer a Product which masks you body odor and gives you a feeling of freshness 24X7.
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Competition
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Competitors review
V/S
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• PRODUCT Our product would be available as
cloth and stitched segment.
The U.S.P. of our product would be that, it will absorb your body order and gives you a fresh feeling without using any external deodratnt or talc etc.
MARKETING MIX
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PLACE
Our product “Magic Clothing ” would be launched in the national market.
It will be available in every major city of India. We will sell our product at retail outlets, supermarkets, apparel stores.
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CHANNELS OF DISTRIBUTION.
MANUFACTURER
WHOLESALER RETAILER CUSTOMER
We will be distributing our product via supermarkets in the country like Big Bazaar,
Spencer’s, Hyper city.
We would also use traditional channel i.e. unorganised stores. Our distribution
channel length would two level distribution that will include manufacturer,
wholesaler, retailer, customer
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PROMOTION Newspapers
Magazine
Social networking sites
Radio
Television
Internet ( Social Networking Sites)
Brouchers
Promotional Events
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PROMOTION
Our promotion strategy would include promoting
product by providing some sample T-Shirts for trial
purpose (only in selected stores).
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Thank you!