Product launch of solar portable charger
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SOLAR PORTABLE CHARGER
“ONE SOLUTION TO ALL YOUR POWER PROBLEM”
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COMPANY PROFILE
Solar Portable Charger Private Limited
Address : 5th Floor , Building D, Stage 2, Dakin Technology Park , Bangalore-76.TEL: 080 23233232E-mail: [email protected] : www.solarportable.com
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Our vision & mission
OUR MISSION IS TO ENSURE QUALITY SERVICE AND DURABILITY TO OUR CUSTOMERS.
“PREMIER NATIONAL REATILER WITH ICONIC CHARGER BRANDS
THAT OPERATE A MULTI CHANNEL BUSINESS INVOLVING
OUTSTANDING STORES AND ONLINE SITES.”
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A solar charger employs solar energy to supply electricity to devices or charge batteries. They are generally portable chargers.
What do you mean by solar portable charger
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Features :
A solar portable charger that charges all your electronic devices.
It is cost effective.
Eco- friendly.
Multi connector facility.
User friendly.
After sales service.
Colour variants.
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The Solar Cableis two meters long. This allows you to place the panel at the sunniest spot, while keeping the changer in the shadows.
SizeH 37.0 | W 19.1 |H 14.6 | W 7.52 |
Weight105 grams (3.70 ounces)
Output voltage 5V and 20V
PRODUCT DESCRIPTION
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Solar cell
Working of solar cell
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Simple solar panel circuit
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Solar energy user. Can be used with eco-friendly batteries also. User friendly. Multi connector facility. LED lights. Voltage selector. LED function indicator lights. Ultra thin design
UNIQUE SELLING PROPOSITION
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PRODUCT : Multi purpose charger
PRICE : INR 3,499/-. Skimming pricing policy.
PLACE : Retail sale , online sale.
PROMOTION: Introductory offer 15% off , Social networking websites (Facebook page), publicity events and ground marketing.
Marketing mix
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S.T.P.
SEGMENTING Demographic segmentation method. Age basis (22-45) and income basis.
TARGETING Corporate sector. Travellers.
POSITIONING To attain market leadership.
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STRENGTHS Environmentally safe aspect of the product. Carbon emission is nil.
WEAKNESS Non water resistant. Works only in direct sunlight
S.W.O.T. ANALYSIS
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OPPURTUNITIESMarket diversification.Potentially profitable market .
THREATSReplication.New updated versions.Competitors.
S.W.O.T. ANALYSIS
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MANUFACTURING COST : ( cost per 100 Units)
16
Manufacturing cost = INR 22000/-Manufacturing cost = INR 22000/-
Assembling cost = INR 20000/-
Packaging cost = INR 30000/-
Assembling cost = INR 20000/-
Packaging cost = INR 30000/-
Transport cost = INR 1500/-
Warehouse cost = INR 50/-
Raw material = INR 2,28,000/- COST OF
PRODUCTION = INR
3,00,000 (Approx)
COST PER UNIT + PROFIT
=3000+499
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Windshield suction caps
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THANK YOU…!!!
PRESENTED BY:HITESH RAJJAYESH L. AWASTHI
(III B.B.M.)