Product Launch - Final Presentation

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Cooling Comfort to Soothe a SORE NOSE P.C.C COLD COMFORT A product by ROSE PETAL
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  • Cooling Comfort to Soothe a SORE NOSE

    P.C.C

    COLD COMFORT A product by ROSE PETAL

  • Punjab College of Commerce

    Principles of Marketing

    MKTG 3523

    Prof. Ossama Fazal

    Minahil Raza 2035

    Syed Faizan Jaffri 2001

    Abdul Wahab 2048

    Asmar Butt 2003

    Sana Hanif 2013

    Ahsan-ullah Khan 2044

    February 11, 2014

  • ACKNOWLEDGMENT

    We have taken efforts in this project. However, it would not have been possible without the kind

    support and help of many individuals. First of all we would like to thank ALLAH ALMIGHTY

    with whose grace we have been able to complete this project. We take this opportunity to express

    our profound gratitude and deep regards to our honorable Professor Osama Fazal for his

    exemplary guidance, monitoring and constant encouragement throughout the course of this

    project. The blessing, help and guidance given by him time to time shall carry us a long way in

    the journey of life on which we are about to embark. Our thanks and appreciations also go to our

    colleague in developing the project and people who have willingly helped us out with their

    abilities. In the end our special thanks to Mr. Asad who helped and guide us technically a lot in

    finalizing this project.

  • TABLE OF CONTENTS

    INTRODUCTION.................................................................................................................... 1

    VISION & MISSION ................................................................................................................ 2

    MANAGEMENT DIRECTORY ............................................................................................ 3

    HISTORY ................................................................................................................................. 5

    PACKAGES CORPORATE STRUCTURE ......................................................................... 7

    MANUFACTURING DIVISIONS ........................................................................................... 7

    COMPANYS SUBSIDIARIES ................................................................................................ 8

    COMPANYS ASSOCIATIONS .............................................................................................. 9

    CORE VALUES ..................................................................................................................... 10

    PRODUCTS............................................................................................................................ 13

    RAW MATERIALS............................................................................................................... 14

    Board .................................................................................................................................... 14

    PAPER ................................................................................................................................. 17

    PAPER PRODUCTS ............................................................................................................ 18

    CONSUMER PRODUCTS ................................................................................................... 21

    ROSE PETAL TISSUE PRODUCTS .................................................................................... 21

    ROSE PETAL .......................................................................................................................... 24

    COLD COMFORT .................................................................................................................. 25

    MENTHOL ............................................................................................................................. 26

    INGREDIENTS...................................................................................................................... 27

    BENEFITS .............................................................................................................................. 29

    MARKETING MIX ............................................................................................................... 30

  • | 1

    INTRODUCTION

    Packages Pakistan Limited (PPL) established in 1956 as a joint venture between the Ali

    Group of Pakistan and Akerlund and Rausing of Sweden. PPL provides premium-packaging

    solutions for exceptional value to individuals and businesses. We are the only packaging

    facility in Pakistan offering a complete range of packaging solutions including offset printed

    cartons, shipping containers and flexible packaging materials to individuals and businesses

    world-wide. Our clientele includes illustrious names such as Unilever and Pakistan Tobacco

    Company, who have been our customers for over 50 years. We employ over 3000 people and

    had sales of over US 350 million in 2012.

    Listed on all three stock exchanges in Pakistan, Packages Limited has maintained a long-time

    credit rating of AA. Our joint ventures and business alliances with some of the world's

    biggest names reflect our forward-looking strategy of continuously improving customer value

    through improvements in productivity.

  • | 2

    VISION & MISSION

    Position ourselves to be a regional player of quality packaging, paper & paperboard and consumer products. Improve on contemporary measures including cost, quality, service, speed of delivery and mobilization. Keep investing in technology, systems and human resource. To effectively meet the challenges every new dawn brings. Develop relationships with all our stakeholders based on sustainable cooperation, upholding ethical values, which the shareholders, management and employees represent and continuously strive for.

    To be a Company that continuously enhances its superior technological competence to provide innovative solutions to customer needs.

  • | 3

    MANAGEMENT DIRECTORY

    C.E.O, Board of Directors Designation

    Mr.Towfiq Habib Chairman

    Mr. Syed Ali Haider Chief Executive, MD

    Mr.Aslam Mehdi Director

    Mr.ShamimAjmed Khan Director

    Mr. Khalid Yacob Director

    Muhammad Aurangzeb Director

    Mr.Wazir Ali Khoja Director

    MattiIlmariNaakka Director

    Syed Shahid Ali Director

    Shahid Aziz Siddiqui Director

    Ali Aslam Director

    2nd

    level Management Designation

    Syed Hyder Ali Chairman

    Syed Aslam Mehdi Member

    Khalid Yacob Member

    Companys Auditors Committee Designation

    Shamim Ahmad Khan Chairman

    Syed Shahid Ali Member (Non- Executive Director)

    Syed Aslam Mehdi Member (Director General)

    Muhammad Aurangzeb (Non-Executive Director)

    MattiIlmariNaakka (Non-Executive Director)

    Wazir Ali Khoja Member (Non-Executive Director)

    Adil J. Cawasji Secretary

    http://www.packages.com.pk/images/BOD/MA.jpghttp://www.packages.com.pk/images/BOD/MIN.jpghttp://www.packages.com.pk/images/BOD/SSA.jpghttp://www.packages.com.pk/images/BOD/SAS.jpg

  • | 4

    Business Strategy Committee Designation

    Syed Hyder Ali Chairman

    Syed Aslam Mehdi Member

    Khalid Yacob Member

    System Tech. Committee Designation

    Syed Aslam Mehdi Chairman

    Khalid Yacob Member

    SulemanJaved Member

    Advisor

    Syed Babar Ali

  • | 5

    HISTORY

    Over the years, Packages has continued to enhance its facilities to meet the growing demand

    of packaging products.

    In 1968, with IFC participation, Packages established a pulp and paper mill with a capacity

    of 24,000 tons per year

    In 1981, Packages modified a paper machine to produce tissue paper Rose Petal

    In 1986, the Company established a flexible packaging unit for food industry.

    In 1993, a joint venture agreement with Mitsubishi Corporation of Japan for the manufacture

    of Polypropylene films at the Industrial Estate in Hattar, NWFP. Tri-Pack Films Limited

    was launched with 33% sharing of Packages Limited.Tri-Pack Films Limited commenced

    production in June 1995.

    In July, 1994, Packages launched Coates Lorilleux Pakistan Limited (currently DIC

    Pakistan Limited) with 55% ownership, commenced production and sale of printing inks.

    In 1996, Packages signed joint venture agreement with Printcare (Ceylon) Limited

    (SriLanka) for the production of flexible packaging materials and formed Packages Lanka

    (Private) Limited with 79% ownership, commenced production in 1998.

    In 2005, Formation of Bulleh Shah Paper Mills for the production of Paper & Board with

    the capacity from the current 100,000 tons per annum to 300,000 tons per annum.

    In 2008, the Company embarked upon capacity expansion in its tissue with the help of new

    tissue paper manufacturing machine PM-9 with production capacity of 31,000 tonnes, and

  • | 6

    now taking benefit by exporting potential of tissue products in the international market,

    particularly the Middle East.

  • | 7

    PACKAGES CORPORATE STRUCTURE

    Our Company has always been at the fore-front of new developments in packaging research

    and has pioneered several innovations, including the use of wheat straw as a raw material for

    paper and board manufacture. Our on-site paper and board mill, established in 1968, has

    constantly increased its production capacity. A new plant with even greater capabilities is

    planned for the near future.

    MANUFACTURING DIVISIONS

    Manufacturing Divisions

    Paper and Board Division

    Manufactures paper and board from a mixture of wood, pulp and other raw materials, and treats effluent

    Packaging Division

    Takes materials from the Paper and Board Division and converts customer ideas into finished products

    Consumer Products Division

    Manufactures off-the-shelf branded consumer products

  • | 8

    Established in 1994, a joint venture between Packages Limited

    (55%) and Dainippon Ink and Chemicals Asia Pacific Singapore

    Pte. Limited,(45%). Dainippon Inks and Chemicals is one of the

    largest printing ink manufacturing groups worldwide. Gross sales

    for 2011 were USD 25.5 million. Number of employees: 159. Non-

    listed public limited Company.

    Packages Lanka (Pvt) Limited is based near Colombo, Sri Lanka. It

    is a joint venture between Packages Limited and Printcare (Ceylon)

    Limited of Sri Lanka. This project was set up in 1998 for the

    manufacture of flexible packaging material. Packages Limited owns

    79% of this company. Packages Lanka (Private) Limited has an

    annual capacity of producing 90 million meters flexible packaging.

    Packages Lanka Private Limited had sales of Sri Lankan USD 12.2

    million in the year 2011. The number of employees of the company

    is 150. Private Limited Company.

    COMPANYS SUBSIDIARIES

    COMPANY'S SUBSIDIARIES

    DIC PAKISTAN LTD.

    Manufecturer & Supplier of printing

    inks

    PAKISTAN CONSTRUCTION

    (PVT) LTD.

    Construction business

    PACKAGES LANKA (PVT) LTD.

    Manufacturer of flexible packaging

    material

    http://www.coates.com.pk/

  • | 9

    The Insurance Company of the Group, IGIIL, was established in 1953. It

    had a gross premium of USD 19.5 million in the year 2011. Net worth at

    realizable value is over Rs.18 billion. Number of employees are 113. IGIIL

    acquired the insurance business of Pakistan branch of Royal & Sun

    Alliance Insurance Plc in year 2004. IGIIL is global network partner of

    Royal & Sun Alliance Insurance Plc. It is a Public Limited Company.

    Tri-Pack manufactures Bi-axially Oriented Polypropylene film (BOPP)

    with an annual capacity of 35,800 Tones. Tri-Pack sales net of sales tax in

    2011 were USD 111,358.6 million. The number of employees of the

    company is 385. Packages Limited has 33.3% ownership in the company

    while Mitsubishi Corporation of Japan holds 25% shares. The Company

    has production facilities in Port Qasim (near Karachi) and Hattar, NWFP.

    It is a Public Limited Company

    Established in 1990, IGI Investment Bank is licensed to carry out all

    investment finance and leasing operations as a Non-Banking Finance

    Company. In addition, it also offers corporate finance and advisory equity

    brokerage, portfolio management and mutual funds advisory services. In

    2006, IGI Investment Bank acquired Finex Securities Limited, a brokerage

    house in Karachi,. The Packages Group owns 49% of the equity.

    COMPANYS ASSOCIATIONS

    COMPANY'S ASSOCIATES

    IGI INSURANCE LIMITED

    Insurance business

    TRI-PACK FILMS LIMITED

    Mnufecturer of PolyPropolyene

    Films

    IGI INVESTMENT BABK LIMITED

    Non-Banking Finance Company

    http://www.igi.com.pk/http://www.tripack.com.pk/http://www.interbank.com.pk/

  • | 10

    CORE VALUES

    Underlying everything we do and everything we believe in is a set of core values. These

    guide us to deal with every aspect of any issue we might encounter in our personal and

    professional lives. These values help us grow inside and outside, personally and as an

    organization.

    SMART GOVERNANCE

    We are committed to running our business successfully and efficiently, providing long term

    benefits to our employees and shareholders, and enriching the lives of those whom we serve

    by fulfilling our corporate responsibility to the best of our ability. We expect excellence from

    all processes, whether they relate to policy formation and accounting procedures or product

    development and customer service.

    WORK ENVIRONMENT

    Our policies and core values are aimed towards creating an informal yet stimulating team-

    orientedwork environment with a culture of sharing and open communication. We cherish the

    diversity of viewpoint of every individual; we realize this encourages innovation and

    develops character. All employees have the right to a stress- and injury-free work

    environment. We ensure our employee safety and health by providing various in-house

    facilities such as a gym and making sure that all staff understand and uphold our safety

    We make sure that all our processes and methods conform to the

    highest ideals of professional behaviour. Our organizational structure

    is straightforward and need-based; accountability is transparent,

    consistent and both horizontal and vertical.

  • | 11

    policy. All our employees are permitted and encouraged to afford time and attention to

    personal concerns.

    OUR PEOPLE

    The success of an organization depends on the people working for it. Each member of our

    team is considered equally important and provided constant training, motivation and

    guidance. We possess a dedicated staff of the highest calibre dedicated in making our

    business a success. We ensure that every employee has the opportunity to excel himself. To

    achieve this goal, we seek to provide challenging work prospects for all employees.

    Compensation and rewardis given to each on his/her performance and hard work.

    CONSERVATION

    We expect and encourage our employees to actively participate in community service and to

    take care of the environment entrusted to us as citizens sharing the earth's resources.

    CUSTOMER SATISFACTION

    We are customer-driven; we go the extra mile to make sure our clients' expectations are met

    and exceeded on every issue. We collaborate with leading companies to arm ourselves with

    the latest technology and provide customers with innovative solutions in the most cost-

    effective manner available.

    ETHICAL BEHAVIOR

    We make it clear that being a sincere, honest and decent human being takes precedence over

    everything else. In the Packages family, there is an all-round respect for elders, tolerance for

    equals and affection for youngsters. Managers are expected to lead from the front, train junior

  • | 12

    colleagues through delegation, resolve conflicts speedily, be visible at all times and act as

    role models for others. We make sure that all our processes and methods conform to the

    highest ideals of professional behaviour. Our organizational structure is straight-forward and

    need-based; accountability is transparent, consistent and both horizontal and vertical.

  • | 13

    PRODUCTS

    PRODUCTS

    Raw Material Packaging Material Consumer goods

    Paper & Board

    Tissue roll Test Liner White bleach board

    Liner & Fluting Facial tissue

    High Performance

    Fluting

    Cardboard / paper

    cupboard

    Liquid packaging

    board

    Duplex board Kitchen Roll

    Fluting/ corrugated

    Medium Paper

    Rose petal hygiene

    hand towel

    Rose Petal Pocket

    Packs

    White Test Liner

    Rose Petal Party

    Products

    Wet Tissues

  • | 14

    RAW MATERIALS

    Paper & Board - Business Unit:

    Packages Limited has been producing high quality Paper and Board since 1968 using

    environment friendly manufacturing processes. Over the years, Packages Limited has

    continued to enhance its capacities and capabilities to meet the growing demand of Paper and

    Board products. Packages Limited is poised to expand its market presence and be a market

    leader. Our products are tested for high performance in terms of strength, stiffness, gloss, and

    run-ability.

    Board

    Board has become a necessity in todays environment as we experience numerous amounts of

    products being packaged in various forms of boards. Packages Limited manufactures several

    types of Boards in various gram-ages and sizes to provide optimum solution to industrys

    ever growing packaging needs.

  • | 15

    Packages Limited produces following types of board:

    These boards are used for packaging purposes, which include liquid packaging,

    confectionary, tea and food cartons, matchboxes, paper cups and plates, cigarette packaging,

    pharmaceutical packaging etc. These different types of boards give a variety of packaging

    solutions to our everyday needs. With the help and support of our professional R & D team,

    Packages Limited will continue to develop more efficient and high performance boards.

    Detail of Board Types is as below:

    White Bleach Board:

    White Bleach Board is widely used for packaging purposes by an array of customers.

    Packages Limited produces White Bleach Board in various gram-ages varying from 188

    270gsm depends upon its usage in several forms. Bleach Board primarily, was used in coated

    Board Type Weight (g/m2)

    Coated White Bleach Board 208 270

    Coated Duplex Board 230 300

    Uncoated Liquid Packaging Board 190 205

    Coated Liquid Packaging Board 210 225

    Card Board / Paper Cup Board 160 270

  • | 16

    form mainly by Tobacco Industry followed by pharmaceutical, cosmetics and other high

    value packaging solutions.

    Duplex Board:

    Packages Limited is producing Duplex Board in several gram-ages varying from 210gsm

    (uncoated) to 300gsm (coated). Duplex Board pre-dominantly, is being use for packaging of

    matchboxes, tissue papers, biscuits, tea, cosmetics, cigarettes and pharmaceutical products.

    Liquid Packaging Board:

    Packages Limited is the only company in Pakistan, which is producing Liquid Packaging

    Board for Tetra Pak Pakistan Limited. Liquid Packaging Board is use for packaging of milk

    and juices, etc.

    Card Board/Paper Cup Board:

    Card Board, produced by Packages Limited, is offered in gram-age range of 160gsm to

    250gsm. Card Board is used in Paper Cups, Plates and packaging of frozen desserts

    Liner & Fluting:

    Packages Limited is a major producer of high quality Liner and Fluting which is produced to

    cater customized requirements of our valued customers. The different types of Liner and

    Fluting are primarily used for packaging purposes, which includes shipping cartons, fruit &

    vegetable packaging, textile products.

  • | 17

    Liner and Fluting Type Weight (g/m2)

    Test Liner T1 110 - 200

    Test Liner T2 110 - 200

    High Performance Fluting 140

    Fluting / Corrugated Medium Paper 110 - 170

    White Test Liner 150 & 200

    PAPER

    Packages Limited is producing finest quality paper that suites different market needs. We are

    one of the most environmentally responsible Paper and Board manufacturing company in the

    country. We have always taken a sustainable approach to business that balances

    environmental, social and economic needs.

    Packages Limited is producing 100% wood pulp fibre based paper in Pakistan. We are

    producing wood pulp paper mainly in gram-ages ranging from 50 to 90gsm. Having state of

    the art machinery, finest ingredients and high quality imported wood pulp, Packages Limited

    is consistently striving to become the market leader.Packages Limited produces Paper of

    following categories:

    Paper Product Category Weight (gsm)

  • | 18

    PAPER PRODUCTS

    With the ever-increasing demand and consumption of photocopy paper in the growing

    economy of the country, Packages Limited has introduced its photocopy paper by the name

    of Copymate Plus 70gsm& Copymate Plus 80gsm. These brands have been able to deliver

    quality product with high performance that fulfils customer needs and meets their

    expectations. With extensive distribution network throughout the country, Packages Limited

    is striving hard to become the finest and the largest manufacturer of Photocopy Paper. Our

    technical staffs research and development experience creates the foundation of successful

    Stationery products.

    Copymate Plus 70gsm:

    Copymate Plus 70gsm is 100% wood pulp fibber based photocopy paper and is used for

    printers, Photocopiers, fax machines, e-mail attachments, meeting notes and other office

    equipment. Its Technical Specifications are as follow;

    Gram-age: 70g/m2

    Format: A4 (210 x 297mm) / special size (210 x 334mm)

    Packaging: Box with 5 reams of 500 sheets

    Photocopy Paper 100% Wood pulp fibre 70 & 80

    Writing, Printing & Publishing Paper 50 90

    Coated Paper 100 170

  • | 19

    CopymatePlus 80 gsm:

    CopymatePlus 80 gsm is also 100 percent wood pulp fiber based multipurpose photocopy /

    printing paper. It is mainly used for printers, Photo copier machines, fax machines and other

    office equipment. Its Technical Specifications are as follow:

    Gram-age: 80g/m2

    Format: A4 (210 x 297mm) / special size (210 x 334mm)

    Packaging: Box with 5 reams of 500 sheets

    Writing Printing & Publishing Paper:

    Packages Limited produces 100 percent wood pulp fiber based Writing, Printing &

    Publishing Paper mainly in 50, 60, 70 and 80 gsm. Writing Printing & Publishing Paper is

    available both in reels as well as folio sizes and is commercially consumed in publishing of

    syllabus books, religious books, novels, autobiographies, printing of Exercise note books and

    various stationery items etc.

  • | 20

    Stationery Products:

    Packages Limited has also introduced its stationery product line which includes various day

    to day utility items like exercise note books, spiral note books, writing pads, note pads, sketch

    pads and registers.

  • | 21

    CONSUMER PRODUCTS

    We provide a range of Tissue paper products to serve and support the need of disposable

    cleaning. Our aim is to provide convenience for a hygienic lifestyle by innovating products

    that contribute to diverting dirt and germs away from you, give you daily confidence and

    keep you at your best. We have been delivering our brand promise of uncompromised quality

    for almost 30 years and continue to lead the tissue category by offering premium tissue

    products in several diverse categories.

    ROSE PETAL TISSUE PRODUCTS

    1. Facial Tissue:

    Soft, strong and absorbent, our range of premium quality facial tissues is friendly to the

    skin and is available in a range of different sizes and attractive designs.

    2. Tissue Roll:

    Softness combined with strength, our tissue rolls are an ideal solution for the familys

    need of disposable cleaning in the bathroom.

  • | 22

    3. Kitchen Roll:

    This is our all-rounder when it comes to the diverse cleaning and oil absorbing needs in

    the kitchen. Whether its wiping the kitchen counter or the dishes the kitchen tissue roll

    is the perfect hygienic alternative to the regular kitchen cloth.

    4. Rose Petal Hi-jeen Hand Towel:

    Our Hi-jeen hand towels present the perfect way to complete your hand wash and protect

    them from reapplication of germs or dirt from used cloth towels. Hi-jeen Tissues also

    come with a dispenser for easy pull and use.

    5. Rose Petal Pocket Packs:

    Premium quality Rose Petal facial tissues come in a pocket friendly size. Ten 2-

    ply sheets per pack, they are great to use anytime, anywhere.

  • | 23

    6. Rose Petal Party Products:

    Our range of Party Products includes disposable paper plates and cups, a Party Pack of

    500 tissues and tissue table napkins, perfect for Parties and outdoor conveniences

    7. Wet Tissues:

    Rose Petal wet tissue singles are convenient wipes to sooth and refresh your skin. Rose

    Petal wet tissues provide a soft feel, refreshing fragrance for hygiene on the move.

  • | 24

    ROSE PETAL MOMENTS OF SOFTNESS

    Rose Petal was launched in 1982, as consumer product by Packages Pakistan Limited.

    Every product, from paper cups and plates to paper towels and tissues, is made of the highest

    quality materials and processed under the strict hygienic conditions.

    One of the most well-known products of Rose Petal brand is tissue paper. Rose Petal has

    been the pioneer and leader in its market category for the last 25 years. Today it is one of the

    biggest tissue brands in the countrys market and commands 70% of the market share. So

    deep is its popularity that today the very name Rose Petal has become a generic name for

    tissues.

    Rose Petal offers products manufactured under highest standards of hygiene and quality to

    meet the household and cleanliness needs of our consumers. We currently provide a complete

    range of tissue papers and paper products that are convenient, quick and easy to use. Ranging

    from facial tissues to toilet rolls, table napkins, pocket packs, kitchen rolls, party packs, we

    bring to the consumers, complete convenience with tissue products for every occasion. It is

    the ideal solution for all cleaning needs, Rose Petal tissues give consumers confidence to

    always be at their best. Rose Petals products are created with great ideas for making

    everyday living easier and more comfortable, both indoors and out.

  • | 25

    COLD COMFORT

    Introducing

    COLD COMFORT Pocket Pack Tissues(A product of ROSE PETAL)

    Everyone's nose needs a little extra love in the cold.Therefore, first time in Pakistan, we

    introduce you a product that care for your nose in cold, COLD COMFORTTISSUES. The

    presence of calendula and menthol are the two major ingredients, which make these tissues

    different from other tissues. The COLD COMFORT pocket tissue is thicker than the usual

    ROSE PETAL tissues. It is a square shape when folded out flat because of the sturdy and

    extra thick layer. The tissue come folded up neatly inside the packet and it is easy to use it

    and dispose-off.

    The micro fine layer of calendula in COLD COMFORT tissues provides a soothing,

    protective balm to help prevent your nose becoming red or drying out, and they are

    dermatologically tested for even sensitive skin. COLD COMFORT tissues are the first

    tissues in the market to be infused with calendula that leave behind a micro-fine layer of

    balm, which soothes your nose and have a touch of menthol in the tissue to ease your

    breathing.

    This is ideal to soothe a sore nose and prevent skin from drying out. The skin around the

    nostrils usually becomes sensitive and irritated resulting in sore skin and during bad colds,

    the skin starts to crack and flake, which is very painful. The presence of menthol is the extra

    bonus to breathe easily. The tissues have a strong menthol scent, and when during cold one

    inhales through this tissue the menthol directly goes in. This really helps to un-block a stuffy

  • | 26

    nose, making it easier to breathe freely again. The scent does fade away after few hours the

    tissue has been removed from the packet and exposed to air for a prolonged time.

    Presence of Menthol makes it Different!

    MENTHOL

    Menthol is an organic compound, which is extracted from peppermint and other mints. It is

    synthetically made, and it has a waxy, crystal like appearance in its natural state. It can be

    extracted from the leaves by distillation, but is more commonly made synthetically. Pure

    menthol is a crystalline solid, but it is often used in the form of peppermint oil. It produces a

    sensation of coolness in the mouth or when applied to the skin and can act as a mild and

    aesthetic. The compound is widely used in cough and cold remedies because of its soothing

    effects and as flavouring in candy, chewing gum, medical products and cigarettes.

    Properties and Effects of Menthol

    Menthol stimulates the bodys cold receptors, producing a cooling sensation when it is

    inhaled or applied to the skin. As with the chemical capsaicin found in chili peppers, which

    stimulates the heat receptors, the compound does not actually change the skins temperature,

    but merely produces a feeling of cold.

    Another important property of this compound is that it can act as a counterirritant, that is, a

    substance that causes mild irritation or inflammation in one place, distracting attention from

    pain in another. It also increases the penetration of medications applied to the skin. Menthol

    suppresses the urge to cough and creates a sensation of increased openness in the nasal

    passages in people suffering from nasal congestion.

    http://www.wisegeek.org/what-is-capsaicin.htmhttp://www.wisegeek.com/what-is-chili.htmhttp://www.wisegeek.com/what-is-inflammation.htm

  • | 27

    INGREDIENTS

    ParaffinumLiquidum Stearyl Alcohol CeraMicrocristallina

    Isopropyl Palmitate Dimethicone Tocopherol

    Limonene Linalool Geraniol

    Caprylic Calendula Officinalis Extract

    Description

    ParaffinumLiquidum

    Paraffinumliquidum (mineral oil) refers to a petroleum by-product created through

    distillation. It is completely transparent and is basically a liquid form of petroleum jelly. It is

    usually produced in large quantities and is used in many different ways all over the world due

    to its low toxicity and low cost.

    Stearyl Alcohol

    It is an organic compound. It is classified as a fatty alcohol. It takes the form of white

    granules or flakes, which are insoluble in water.

    CeraMicrocrystallina

    Paraffin waxes and Hydrocarbon waxes, microcrystal. A complex combination of long,

    branched chain hydrocarbons obtained from residual oils by solvent crystallization. It consists

    predominantly of saturated straight and branched chain hydrocarbons

    Isopropyl Palmitate

    It is a palm oil based emollient, moisturizer, thickening agent, and anti-static.

  • | 28

    Dimethicone

    It belongs to a group of polymeric organ silicon compounds that are commonly referred to as

    silicones. It is optically clear, and, in general, inert, non-toxic, and non-flammable.

    Tocopherol

    Tocopherols (or TCP) are a class of chemical compounds which many have vitamin

    E activity. It is a series of organic compounds consisting of various methylated phenols.

    Vitamin E containing products are commonly used in the belief that vitamin E is good for the

    skin.

    Caprylic:

    Caprylic acid is the common name for the eight-carbon saturated fatty acid known by the

    systematic name octanoic acid. It is found naturally in the milk of various mammals...

    Caprylic acid is used commercially in the production of esters used in perfumery and also in

    the manufacture of dyes. Caprylic acid is also used in the treatment of some bacterial

    infections.

    Limonene

    Limonene is a colourless liquid hydrocarbon classified as a cyclic terpene. The more

    common D-isomer possesses a strong smell of oranges. It is used in chemical synthesis as a

    precursor to carvone and as a renewably based solvent in cleaning products. Limonene takes

    its name from the lemon, as the rind of the lemon, like other citrus fruits, contains

    considerable amounts of this compound, which contributes to their odour.

    http://en.wikipedia.org/wiki/Organosiliconhttp://en.wikipedia.org/wiki/Vitamin_Ehttp://en.wikipedia.org/wiki/Vitamin_Ehttp://en.wikipedia.org/wiki/Organic_compoundhttp://en.wikipedia.org/wiki/Phenolhttp://en.wikipedia.org/wiki/Fatty_acidhttp://en.wikipedia.org/wiki/Milkhttp://en.wikipedia.org/wiki/Esterhttp://en.wikipedia.org/wiki/Hydrocarbonhttp://en.wikipedia.org/wiki/Terpenehttp://en.wikipedia.org/wiki/Isomerhttp://en.wikipedia.org/wiki/Orange_(fruit)http://en.wikipedia.org/wiki/Carvonehttp://en.wikipedia.org/wiki/Lemonhttp://en.wikipedia.org/wiki/Peel_(fruit)http://en.wikipedia.org/wiki/Citrus

  • | 29

    Linalool

    It is a naturally occurring terpene alcohol chemical found in many flowers and spice plants

    with many commercial applications, the majority of which based on its pleasant scent (floral,

    with a touch of spiciness).

    Geraniol

    Geraniol is a monoterpenoid and an alcohol. It is the primary part of rose oil, palmarosa oil,

    and citronella oil . It also occurs in small quantities in geranium, lemon, and many

    other essential oils. It appears as a clear to pale-yellow oil that is insoluble in water, but

    soluble in most common organic solvents.

    Calendula Officinalis Extract

    It contains triterpenoid esters the carotenoids flavoxanthin and auroxanthin (antioxidants, and

    the source of the yellow-orange coloration). The leaves and stems contain other carotenoids,

    mostly lutein (80%) and zeaxanthin (5%), and beta-carotene. Plant pharmacological studies

    have suggested that Calendula extracts have anti-viral, anti-genotoxic and anti-inflammatory

    properties in vitro. Officinalis exhibited antibacterial activity and both the methanol and

    the ethanol extracts showed antifungal activities.

    BENEFITS

    Menthol helps opening blocked nose immediately as it came in contact with the nose

    Presence of Vitamin-E keeps the skin soft.

    These tissues are fuss-free and easy to use.

    Menthol helps to relieve pain, stress, and bacteria.

    http://en.wikipedia.org/wiki/Terpenehttp://en.wikipedia.org/wiki/Alcoholhttp://en.wikipedia.org/wiki/Flowerhttp://en.wikipedia.org/wiki/Spicehttp://en.wikipedia.org/wiki/Terpenoidhttp://en.wikipedia.org/wiki/Alcoholhttp://en.wikipedia.org/wiki/Rose_oilhttp://en.wikipedia.org/wiki/Palmarosahttp://en.wikipedia.org/wiki/Pelargoniumhttp://en.wikipedia.org/wiki/Lemonhttp://en.wikipedia.org/wiki/Essential_oilhttp://en.wikipedia.org/w/index.php?title=Auroxanthin&action=edit&redlink=1http://en.wikipedia.org/wiki/Luteinhttp://en.wikipedia.org/wiki/Zeaxanthinhttp://en.wikipedia.org/wiki/Beta-carotenehttp://en.wikipedia.org/wiki/Genotoxichttp://en.wikipedia.org/wiki/In_vitrohttp://en.wikipedia.org/wiki/Ethanol

  • | 30

    MARKETING MIX

    P r odu c t

    One of our products Tissue is also a major product of the brand, therefore keeping in mind

    the need of this product and its easy use Rose Petal has added a new brand to its product line,

    thats is COLD COMFORT.

    P r i ce

    The customer of ROSE PETAL tissues lies in all classes, which stretches its market.

    Therefore,its products prices have been set keeping in view every class of consumer, and the

    price ranges from Rs.5 to Rs.500. It is feasible for every class to buy its products. So keeping

    in mind the price of this new product COLD COMFORT, that we just launched, costs just

    Rs.7 for each pocket pack.

    Promotion

    Rose Petal promotes its product in an effective manner. Nowadays the most important

    medium is cable TV,radio and then social media. It attracts the customer at a glance and

    captures the big market in no time.

    Placement

    InitiallyCold Comfort is available in all major cities of Pakistan, and it is planned to make

    Cold Comfort in easy reach of every one.

  • *This document is only for academic purpose, it has nothing to do with business or commercial practices.

    EVALUATION SHEET

    Names Syed Faizan

    Jaffri

    Asmar

    Butt

    Sana

    Hanif

    Minahil

    Raza

    Ehsan

    Ullah

    Abdul

    Wahab

    Roll No 2001 2003 2013 2035 2044 2048

    Hard Copy

    (4)

    PPTS

    (4)

    Advertisement

    (4)

    Dressing

    (3)

    Uniqueness

    (3)

    Individual

    (2)

    Total

  • P.G.C