product launch, building & support - Tech Guys Who Get Marketing

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[ PRODUCT LAUNCH, BUILDING & SUPPORT ] WHITEPAPER : Traditionally, if you wanted to sell your thoughts and experiences, you’d have to hammer out your novel on a typewriter, send it to an editor, get chosen by a publisher and then wait. You’d wait for the book to get printed, to get distributed, and to see if it sold at all. By the time your ideas were finally in the hands of consumers, they might be out-dated. New trends might have started, and your book would serve as a history lesson of how the world was last year. If we were to mark the massive milestones in disseminating information, Johannes Gutenberg and his printing press take the first prize. Since then, the ability to print books and create custom video trainings has been made available to an end consumer who has a webcam, headset, and free software online. The problem now is not the creation of valuable content; it’s the selling of it. As the markets continue to saturate with content in the form of ebooks, videos on YouTube, and webinars, consumers have a hard time sifting through the noise. How can you, the creator, get your ideas, your message, out to the population in a profitable way? Tech Guys Who Get Marketing have helped a host of creators - people with a message, who want to share it with the world. The way the information is put together depends on how the consumer will best consume it. For example, does a 6-week course with content dripped weekly through a membership site help the consumer along in the process? Do high-priced webinars entice the most relevant prospects to join, watch, and imple- ment? Would an upsell to a physical product not only increase the average transaction value but also increase the retention on the membership site? With millions of dollars in sales in successful information product launches under their belt, Tech Guys Who Get Marketing have become a leading team in not only planning the launch, but in building the technology needed. Since those who create valuable content are not necessarily tech people, Tech Guys is able to offer market research and use their previous successful launches as building blocks for taking your content to the masses. Being analytical is of utmost importance when selling online. A traditional direct response marketing back- ground, mixed with the latest social media advancements allows Tech Guys to help define a strategy that has the best chance of being successful at first launch, but then continue to test the control against new ideas and angles to increase overall profitability for their client. Speaking of analytics, here is a report from a traditional information product Tech Guys launched for a client. While the individual numbers are removed, the results speak for themselves - a successful multi-million dollar product launch based on digital information, delivered through easy-to-maintain off-the-shelf software.

Transcript of product launch, building & support - Tech Guys Who Get Marketing

Page 1: product launch, building & support - Tech Guys Who Get Marketing
Page 2: product launch, building & support - Tech Guys Who Get Marketing

The unique bisection of marketing and integrating technology allows Tech Guys Who Get Marketing to build

solutions for their clients that have a measurable increase on their profitability. Projects are measured by

impact for the customer, and when implored, Tech Guys will work to find the best way to get their client what

they need, both in simplicity and in effectiveness.

If you’re the creative type and have an information product - be it a digital course, a membership site with

content, or something totally new - contact Ryan at Tech Guys Who Get Marketing. He’ll help you get on the

right page with technology and see if there’s a good fit.

YOU CAN REACH US AT (888) 372-8823 OR EMAIL US AT [email protected]

[ PRODUCT LAUNCH, BUILDING & SUPPORT ]WHITEPAPER:

Traditionally, if you wanted to sell your thoughts and experiences, you’d have to hammer out your novel on a

typewriter, send it to an editor, get chosen by a publisher and then wait. You’d wait for the book to get printed,

to get distributed, and to see if it sold at all. By the time your ideas were finally in the hands of consumers,

they might be out-dated. New trends might have started, and your book would serve as a history lesson of how

the world was last year.

If we were to mark the massive milestones in disseminating information, Johannes Gutenberg and his printing

press take the first prize. Since then, the ability to print books and create custom video trainings has been

made available to an end consumer who has a webcam, headset, and free software online.

The problem now is not the creation of valuable content; it’s the selling of it. As the markets continue to

saturate with content in the form of ebooks, videos on YouTube, and webinars, consumers have a hard time

sifting through the noise. How can you, the creator, get your ideas, your message, out to the population in a

profitable way?

Tech Guys Who Get Marketing have helped a host of creators - people with a message, who want to share it

with the world. The way the information is put together depends on how the consumer will best consume it.

For example, does a 6-week course with content dripped weekly through a membership site help the consumer

along in the process? Do high-priced webinars entice the most relevant prospects to join, watch, and imple-

ment? Would an upsell to a physical product not only increase the average transaction value but also increase

the retention on the membership site?

With millions of dollars in sales in successful information product launches under their belt, Tech Guys Who

Get Marketing have become a leading team in not only planning the launch, but in building the technology

needed. Since those who create valuable content are not necessarily tech people, Tech Guys is able to offer

market research and use their previous successful launches as building blocks for taking your content to the

masses.

Being analytical is of utmost importance when selling online. A traditional direct response marketing back-

ground, mixed with the latest social media advancements allows Tech Guys to help define a strategy that has

the best chance of being successful at first launch, but then continue to test the control against new ideas and

angles to increase overall profitability for their client.

Speaking of analytics, here is a report from a traditional information product Tech Guys launched for a client.

While the individual numbers are removed, the results speak for themselves - a successful multi-million dollar

product launch based on digital information, delivered through easy-to-maintain off-the-shelf software.

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