Launching all new experience for this summer

……… Roo , Ve ue, City

Date

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Browsing this presentation you’ll get through the following topics: 1. Overview 2. Product Description 3. Target Market 4. Pre-Launch Activities 5. Main Event 6. Theme 1 7. Theme 2 8. Entertainment 9. Giveaways

Index

…….. Industries is an Indian manufacturer of oleo chemicals for use in over various industries. ……. appliances being a part of the ……… Group and manufacturer of home appliances is now launching its new product in the Refrigerator segment, ‘………. ….. Refrigerators’. The presentation here compiles the detailing for the event that needs to be organized for the product launch of ……… Refrigerators.

Overview

Product Description

Target Market

Segmented to:

Middle to high income group Male/Female Middle and old aged Working professionals and home makers

Pre – Launch Activities

•Business meet announcements: announcement for the big launch event date over media at such events. •Social Media hype:

Frequent updates about the main event and to share glimpse of the product over it

•Mall Activity •Guest Invitation for the dealers and niche customers. •Press and media involving for the main event : event invitations, making the press release, etc.

Mall Activity

Mall activity will include small scale events in mall with the key elements: • Survey forms to be filled up from the families and to involve them in competition to win to ........ …. refrigerator as a prize • Interactive Screens to placed with the customization to products inside fridge. • Refrigerator suited mascot distributing chocolate to kids • Anchor • Sound • Brandings

Main Event

• Banquet Capacity – 410 (cluster)

•Room Dimensions - 53’ x’ 129’ x 17’

Venue

Oval Room, Hyatt Regency, Delhi will suit as the perfect venue for our launch with :

Décor Elements

Passage element with branding

Cocktail tables near Bar Area

Bar Options

ICE BAR with ........ Branding to be carved in centre.

Acrylic or Table bar with the regenerator cutting bar front with both side big opening doors.

Show Flow

• Red Carpet 19:30-20:00

• Inauguration 20:00-20:15

• Product Introduction & A/v display 20:15-21:00

• Product Launch 21:00-21:30

• Entertainment & dinner 21:30 onwards

• Give Away(s) and Press release 22:00 onwards

1

The Black ie Dinner

Dress code: Gentlemen – Black Suits Ladies – Dress/ Saree (preferably black or red)

Mood Board

Stage and Ambience

Split LED at the centre

Dummy Fridge models

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Launch concept

Split LED Wall concept: • The Play: The Led screen first will show the 3D graphic video, which will show complete dismantling and re construction of the Refrigerator part by part so as to describe the material it has been made of and also the new features added to this model.

• The Launch: The LED wall then split apart for the entrance of the refrigerator with models walking both sides, further someone from the ........ group announce and explains the features of the product.

Launch concept

3D Mapping concept: • The Play: The 3D graphic video made before hand will now be demonstrated through the 3D Mapping, replacing the LED with the curtain at the centre. Browse the link for the reference. • The Launch: The curtain used as the backdrop can then be opened to reveal the product behind.

https://www.youtube.com/watch?v=mc2oc5RZTQc

Ambience

• Lighting – Red and clear ambience light • Round Table Sitting with black cover white overlay • Chair with black cover and red bow • Table arrangements – pots and candles • Floral – White and Red roses and grass

2

Mood Board

Décor Color board

Stationary theme

Décor Props

Stage and Ambience

Projector screens for the display will be at both sides

Rotating Hydraulic for the launch Curved white bg with ........ branding over the Hydraulic

Podium

Launch concept

Hydraulic concept: • The Launch: The product will be launched on and hydraulic with a nice white branding backdrop made on the hydraulic itself. (browse through the link or reference)

https://www.youtube.com/watch?v=

0dcWoWj58X8

Ambience

• Lighting - Mostly blue and clear light ambience sharpie or laser star light to be used for the roof and wall, to go with the theme • Round table seating • Table arrangements with Glasses and crystal • Floral – Lilly and gypsy to be used * In-lit Round table can be used.

Artists & Entertainment

Light Artist Saxophonist

Fusion Band Speedo Chef

Emcee

Browse through the following links for the emcee options:

• Sangeeta Singh

• Pankhuri Awasthi • Sarita Raghuvanshi

https://www.youtube.com/watch?v=ahc

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https://www.youtube.com/watch?v=Y2v

xGaZDvCI

https://www.youtube.com/watch?v=Fn

UAFy0mTNA

Giveaways

A brand print goodie bag containing: • Pen • Dairy • Pen and card holder • Pen drive • B blunt Salon Vouchers

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Contact: Lakhan Sabharwal +91-8386050355 Sabharwal.lakhan@gmail.com