Chewing gum with Protein Oxidants and Vitamins

JWC

Nowadays, people spend a lot of time working and don’t have time to eat

People work hard 24*7

But do they WORK HARD for their HEALTH

People work hard 24*7

But do they WORK HARD for their HEALTH

OHH..So you got a

systematic Life-Style .

But are your P-O-V’s stable ?

Therefore,we got a new way to be healthy without spending much time,even while you’re working.

Flour layer coating

A squared gum with fruit flavours and gel inside.

The gel contains 3gms of protein , anti – oxidant and Vitamin C and E

The gel has other flavours to hide the protein flavor that is not really good and to offer a better experience with this product.

Vitamin C - E

Sparkles of Green Leafs

While chewing a gum you don’t miss out on the supplementary nutrients.

Why Chewing – Gum

The chewing gum market is growing at the fastest speed among all segments of the

Indian confectionery market.

According to a recent report by RNCOS, "Indian Confectionery Market Analysis",

the chewing gum market is growing at a CAGR of more than 30% during 2012-2015, which is amazingly much higher than the other segments of confectionery industry. 

Chewing – Gum was assumed as a children's

product.

New players came in and they change the perception

of people .The focus was shifted from children to adult as a dental

care gum like Wrigley's ORBIT

Now we will change the focus from dental care to dietary supplement gum.

Children Era

Adult Era and focus on dental care

Children and adult Era and focus on dental and vital nutritionery supplements

Che - Pro

Gum

Product

Weight 35 gms

Flavours

MINT ORANGESTRAWBERR

Y

Flour layer

coating

Vitamin C – E in Liquid form

Sparkles of

Green Leaves

Place

Our reach is area with mass population – busy population

Focusing on URBAN area.

Rural area is Exempted in short-run.

City’s like Mumbai Delhi Bangalore Chennai will be our prime cities to

focus on.

Where can you find our product?

Dietary supplement Shops

Local Shops(General Stores)

Channels Public

Warehouse

Distributors

Salespersons

Shops

Price

@15 @17

Promotion Mix

Advertising:

TV Ads

Print Media – news paper – like BT , TOI etc

Digital OHH

Store Display

Posters

Web Pages

A CHEWING

– GUM A DAY WILL

KEEP YOU HEALTHY

Now my mom doesn't shout at

me …

Moreover my Tiffin adds CHE –

PRO

Thank you CHE – PRO

Sales promotion

Events

School/College

s

Marathon

Free Samples

SWOT

•USP.

•Multi supplement under one gum.

•Easily available.

•Promoted as a healthy gum.

• People believe chewing gum not good for health.

•We will change their perception.

•Go Global in long-run

•Later on introducing gum

as a substitute for toothpaste.

• Other competing gum brands.

• Power bars

• Imitation of our uniqueness

PT

GEOGRAPHIC • Mumbai, New

Delhi , Bangalore , Chennai

PSYCHOGRAPHIC• Lifestyle : Health

conscious and value for money.

DEMOGRAPHIC• Age : 10 + years• Gender : Male and

Female

Children and youth

middle and upper class

people

We position our self as a brand

for people who are

working hard and can’t give their body a

balanced diet

S

The “D” PillarWe differentiate from that of our competitor

USP

BUDGET ESTIMATION (in Lakhs)

Market Research  Primary research  40.50Secondary research 11.21

Market Research Total 51.71

Marketing Communications  Branding  60.60Advertising  120.35Web sites  13Internet marketing  8Press relations  9.54Analyst relations  4.8Events  48.98

Marketing Communications

Total 265.27

Channels  

Channel communications and training  22.89

Channel promotions and incentives 34.40 Channel commissions/bonuses  39.75

Channels Total 97.04TOTAL – 414.02

MEMBERS :-• KHAN ABDUL RAHIM• HIMANSHU KUMAR SINGH• HEMEND CHANDRAN• DILLI KUMAR• K SANDEEP• KRITIKA SHRIVASTAVA• DEVARAJ• MANOJ• GUNJAN SINGH• G. SUNITA