Product Knowledge SeminarsNovember 2013

The SWIMS Story SWIMS is a lifestyle brand whose philosophy is to reinvent

classic styles in functional, technical materials

Established in 2005 by Johan Ringdal Parsons School of Design / Comes from a family of Inventors

Headquartered and Designed in Oslo, Norway

Manufactured in Asia JOHAN RINGDALSWIMS Designer and co-founder

Who is SWIMS? SWIMS is about water and playfulness (“Seduce the Rain”)

We take classic, iconic styles and fuse them with high-tech materials and a playful colorful look

In 2006, our Classic overshoes shipped to retailers for the first time, followed by our re-invented rubber loafer in 2010

Today our products are sold in more than 800 select high end retailers in over 35 countries

Isetan (Japan); Harvey Nichols, Harrods, Selfridges, Trunk (UK); Le Bon Marché (France); Vakko (Turkey); Outpost (Spain); NK (Sweden)

Key selling points

Classic styles

"Evergreens“

Innovative fabrics

Who is the Swims Customer?

Mid-twenties to late forties

Urban professionals, well travelled

Sporty and fun

People who are both creative and conservative

They want the best of both worlds - classic and modern

Conservative, yet playful... CHIC CONSERVATIVES!

“Fashion with Function!”

SWIMS details

Ease of Use / Washable

Fall / Winter 2013 Product OfferingNorwegian heritage and rough climate is the inspiration for F/W products, but with a

clear intention of adding a playful, happy touch to cold, dark winter days.

FW’13 Product Highlights

• Waterproof to protect your favorite shoes from the harshest elements

• Unique internal flocking lining keeps shoe insulated & dust/dirt free with each wear

• Low friction when slipping on and off

• Anti-slip, shock-resistant outsoles provide optimum comfort & street safety

• Galoshes are trending! (Bruce Pask’s NY TIMES Article, Collaborations & on Runways)

• Great retailer add-on purchase and gift item

The Galosh CollectionInspired by the Classic Gentleman’s Overshoe

Original Classic - $95 MSRP Classic Royale - $109 City Duck- $69

• Swims ORIGINAL & FIRST Product• Updated with lux velvet finish – perfect

for eveningwear or to sport with a tuxedo • Sneaker galosh

FW’13 Product Highlights (cont.)

Harry Boot - $229 MSRP

The Harry CollectionInspired by the Classic Galosh overshoe & true to Swims DNA with a protective molded galosh belt

Harry Derby - $199 Harry Zip - $249

• Water resistant fabric & calf leather

boot

• Water resistant derby • Suede and water resistant fabric zip

boot lined w/ man made fur

The High Density Nylon CollectionWater resistant high density nylon with rubber reinforcements & EVA comfort midsole with rubber outsole

Charles Brogue - $199Helmut Desert Boot - $239

• Integrated HydroGaurd membrane and

taped seams makes this chukka desert

boot hybrid 100% waterproof.

Charles Hightop Brogue Boot- $239

Spring / Summer 2014 Product Offering

The Elements of The Swims Loafer• Unlike traditional leather loafers, water will not damage this rubber and nylon

loafer

• Reflects SWIMS philosophy: classic and traditional, yet modern and functional

SS’14 Product HighlightsThe Loafer Collection

Inspired by the traditional leather loafer

Penny - $159 MSRP Lace - $159 Flat / Venetian - $159

Braid-Lace - $159 Tassel - $159 Tassel w/ Velvet - $179

Wave / Kilt - $159 Sport Loafer - $169 Sport Loafer High Top - $179

Seasonal SS’14 Loafer Capsule Collections

Camouflage - $159 Hawaiian - $159 Graphic Stripe - $159

• Razor Siped Out Sole • Razor Siped Out Sole

Elements of The NEW Amphibious Luca Sneaker

• The Luca is an evolution of the iconic SWIM's loafer by using the brand's signature TPU-injection know-how

• “Form Follows Function“ - designed for anyone who appreciates the fusion of functionality & style

• Inspired by the original GAT (German Army Trainer), the art lines of the TPU injection ensures stability & structure

• The advanced technique used to build the Luca allows considerable reduction of stitching lines, thus no glued reinforcement parts are

needed

• By combining lightweight mesh & an anti-bacterial, perforated EVA insole the sneaker provides maximum breathability & was

designed to be worn barefoot

• Natural rubber outsole ensures a great grip on slippery surfaces

Inspiration

Specs

SS’14 Product Highlights (cont.)The Amphibious Luca Sneaker – $135 MSRP

Recent Press

Press

TODAY Show (x 6!) GQ Approved!

Collaborations & Special ProjectsSwims collaborates with designers, artists & businesses that share it’s

perspective on craftsmanship & quality.

Swims x ArmaniSS13 Milan Runway

Swims x John LobbSelfridges, London

Hermes Flagship; Paris, France

Hampton’s Classic Pop-UpBridgehampton, NY

West Hollywood, CA

Swims x Agi & SamFW13 London Runway

Special Recognition

Presented by The Blogger Project

Project Show: Winner Best Footwear Brand (8/13)

WWD’s Footwear News Brand Profile (8/13)

Thank you for supporting !

Paul Fleming

paul@wantagencyinc.com

(212) 414-5814

Heather Ovieda

heather@wantagencyinc.com

(212) 414-5814

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Instagram: @SwimsOfficial

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