Product Knowledge- FootWears
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Transcript of Product Knowledge- FootWears
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Special Product Groups
Footwear IndustryPresented by-
Diotima Basu
Gargie Gogoi
Vishakha Sharma
Sayta howdhury
!F! Sem-III
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Indian Footwear IndustryOverview
Indian leather industry is the core strengtho" the Indian "ootwear industry#
India is the second largest global producer
o" "ootwear a"ter hina# !any global retail chains seeking $uality
products at competiti%e prices are acti%elysourcing "ootwear "rom India#
&eather "ootwear e'ported "rom India aredress shoes( casuals( moccasins( sportshoes etc#
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)n reliable supply o" resources in the "ormo" raw hides and skins( large human
capital with e'pertise and technology base Skilled manpower and relati%ely low cost
labor
pro%en strength to produce "ootwear "orglobal brand leaders and ac$uiredtechnology competence
ontinued*
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ontinued*
+he Indian "ootwear market is dominated by!en,s "ootwear market that accounts "ornearly ./ o" the total Indian "ootwear retail
market# +he total turno%er o" the "ootwear industry
including leather and non-leather "ootwear isestimated at 0s#.11-211 crore 34151-41556
7bout 21/ o" the work"orces in themechani8ed sector in South India consist o"women#
Source9 http9;;"ootwearsin"oline#tripod#com
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!a
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Indias export of leather and leatherproducts for Five years (Value in Million $)
2007-08 2008-09 2009-10 2010-11 2011-12
Finished Leather 807.19 673.37 627.95 841.13 1023.21
Footwear 1489.35 1534.32 1507.59 1758.67 2077.27
Leather Garments 345.34 426.17 428.62 425.04 572.54
Leather Goods 800.46 873.44 757.02 855.78 1088.09
Saddlery & arness 106.18 92.15 83.39 87.92 107.60
Total 3548.51 3599.46 3404.57 3968.54 4868.71
% Growth 15.99% 1.44% -5.41% 16.57% 22.68%
Source: DGCI&S
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&eather Product A'ports
=/
44/
45/
54/
Leather Exports
Footwear
&eather Goods
Finished &eather
)thers
rce: COUNCIL FOR LEATHER EXPORTS 2011-2012
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i!hli!hts of Leather Footwear"e!#ent
Second largest "ootwear producer a"terhina#
7nnual Production 41> million pairs#
uge domestic retail market 521 millionpairs 32/6 are sold in domestic market#
Footwear e'port accounts "or =4#>?/ sharein IndiaCs total leather leather products
e'port#
+he Footwear product mi' Gents =/( &adies@?/ and hildren 2/
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&eather Footwear Product!i'
=/@?/
2/
roduct Mix "e!#ent
!en,s Eomen,s id,s
ource: COUNCIL FOR LEATHER EXPORTS 2011-2012
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Ma%or roduction &entres
+amil adu - hennai( 7mbur( 0anipet( Vaniyambadi( Vellore(Pernambut( +richy( Dindigul and Arode
Eest Bengal olkata
Httar Pradesh anpur( 7gra( oida( Saharanpur
!aharashtra !umbai Pun
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Footwear 'rands "ourced fro#India
7cme
7nn +aylor
Bally
harter lub
larks
oach
olehann
Daniel ector
Deichmann
DJ
Double
Acco
Ale"anten
Atienneaigner
Florsheim
Gabor
GeoKrey Beene
Guess arrods
asley
ush Puppies
enneth ole
&i8 laiborne
!arks Spencer
autica
e't
ike
Pierre ardin
0eebok
Stacy 7dams
+ommy ilLger
+ony &ama
Versace
J%es St# &aurent
Mara
ohnston !urphy
+imberland
7rmani
Geo'
Diesel
+ed Baker
&acoste
ickers
al%in lein
Buggatti
French onnection
!
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Product nowledge
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+ype o" Shoes
Blucher
Boat shoe
Brogues
Derby
!occasin
a88 shoe
&oa"ers !ary ane
!onk shoe
!ule
)%er-the-knee boot
)'"ord shoe
Plat"orm shoe
0ussian boot
Spectator shoe
+-bar sandal
Venetian-style shoe
Snow Boot
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Blucher
7 lucheris a style o"shoe similar toa derby#
Its %amp is made o" asingle piece o" leather3None cutN6#
It is named a"ter the
5.th century Prussiangeneral Gebhard&eberecht %on BlOcher#
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Boat Shoes
'oat shoesare typicallycan%as or leather with non-marking rubber solesdesigned "or use on a boat#
7 siping pattern is cut intothe soles to pro%ide grip ona wet deck#
the leather construction(along with application o"oil( is designed to repelwater#
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'ro!ues
+hey "eature decorati%eper"orations andseparations along the
%isible edges o"material#
Pre%iously usedprimarily in outdoor
"ootwear( brogueper"orations can todaybe "ound in many typeso" casual shoes#
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Derby
It is a style o"!en,s shoe characteri8ed by $uarters with
shoelace eyeletsthat are sewn on topo" the %amp#
+his construction
method( also knownas Nopen lacingN(contrasts with that o"the )'"ords#
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a88 Shoe
It is a type o" shoe wornby dancers#
a88 shoes are a%ailable
in a %ariety o" styles(with %arying "eatures#
Split-sole
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Mary ane
It is an 7merican term "ora closed( low-cut shoe with one or morestraps across the instep#
lassic !ary anes aretypically made o"
black leather
ha%e one thin strap
"astened with a buckle orbutton(
7 broad and roundedtoebo'( low heels( and thinoutsoles#
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Moccasin
It is a shoe( madeo" deerskin or other so"tleather( consisting o" a soleand sides made o" one piece
o" leather( stitched together at the top(
and sometimes with a %amp3additional panel o" leather6#
+he sole is so"t and e'ibleand the upper part o"ten isadorned with embroidery orbeading#
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!onk Shoe
It is a style o" shoe withno lacing( closed by abuckle and strap# It isalso known as a #on*
strap+and has beendescribed as the Nmostad%ancedN dress shoe#
It is a moderately"ormal shoe9 less "ormalthan a "ull )'"ord butmore so than anopen Derby #
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!ule Shoe
Mule( a Frenchword( is a style
o" shoe that isbackless and o"tenclosed-toed#
!ules can beany heel height -"rom at to high#
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Over,the,*nee oots
+hese are long bootsthat "ully or partlyco%er the knee#
)riginally created as aman,s riding boot inthe 5th century( inthe latter part o" the41th century( the stylewas redeLned asa "ashion boot "orwomen#
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)'"ord Shoe
It is characteri8edby shoelace eyelets tabsthat are attached underthe %amp( a "eature termed
Nclosed lacingN#
+his contrasts with Derbys(or BlOchers( which ha%eshoelace eyelets attached to
the top o" the %amp# +hese made "rom a %ariety
o" materials( including cal"
leather( patent leather(suede( and can%as#
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Plat"orm Shoes
Plat"orm shoesare shoes( boots(or sandals with an
ob%ious thick sole# +he plateau has
mostly a strength o"@-51 centimeters#
+he high o" the heelmostly depend onplateau#
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-ussian oot
It is the nameapplied to astyle o" cal"- or
knee-length "ashionboot "or women#
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Snow Boot
It is a type o" boot(generally waterproo"(or water-resistant#
+he boot( in almostall cases( has a highside( keeping snow"rom entering the
boot( and a rubbersole( to keep waterout#
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"pectator shoe
+he is a style o" low-heeled( o'"ord( semi-brogue or "ullbrogue constructed"rom two contrastingcolors(
typically ha%ing thetoe and heel cap and
sometimes the lacepanels in a darkercolor than the mainbody o" the shoe#
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+-Bar Sandal
It is a closed( low-cut shoewith two or more straps"orming one or more + shapes
+ypically made o" blue orbrown leather( ha%e two thinstraps "orming a single +shape
Fastened with a buckle( abroad and rounded toebo'pierced with a pattern o"holes
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Venetian,style shoes
+hese are mid-heelslippers withan upper or top partthat is slightly open tothe kick o" the "oot andthe ankle bone#
+he %enetian-style
shoe and its lack o"ornamentationcontrasts withthe loa"er
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Segmentation
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Formal Footwear
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ush Puppies
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ush Puppies
P0IA9 I0 5222->222
P&7A9 A-retailing sites like
abong#com( !yntra#com( Sells
through Bata#in in India( A'clusi%e
brand outlets( !ultibrand outlets
P0)!)+I)9
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asual Footwear
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Bata
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Bata
P0IA9 I0 422-==22
P&7A9 A-retailing sites like
abong#com( !yntra#com( Sells
through Bata#in in India( A'clusi%e
brand outlets( !ultibrand outlets
P0)!)+I)9
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Party wear Footwear
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Ste%e !adden
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Ste%e !adden
P0IA9 I0 4222-54222
P&7A9 A-retailing sites like abong#com(
!yntra#com( Sells through
Ste%e!adden#in in India( A'clusi%e
brand outlets( !ultibrand )utlets P0)!)+I)9
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+rends
Patchwork leather#
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&eather Boots
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Eo%en &eather
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&eather Sandals
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Punk shoes
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Stocking Boots
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+hank Jou
For "urther $ueries( Please contactbasudiotimaQgmail#com
gogoigargieQgmail#com
%ishakhasharma#51Qgmail#com
saytaandbidduQgmail#com
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