PRODUCTFeasibility Analysis

Feasibility Analysis NARRATIVE DESCRIPTION

OPPORTUNITY PRODUCT UNIQUE BENEFITS TARGET MARKET COMPETITIVE ADVANTAGE RISKS FINANCIALS CONCLUSION

Partners need to choose a product ASAP.

Bi-sociation

According to Arthur Koestler, the most-cited authority on creativity, every creative act involves bisociation, a process that brings together and combines previously unrelated ideas.

VALUE PROPOSITION

PROBLEM COMPELLING NEEDS EXISTING OFFERINGS SOLUTIONS POTENTIAL NICHES

Define Problem Clearly:Morphological Forced Connections

List ATTRIBUTES of the situation For each Attribute, generate many

alternates Randomly connect alternate attribute

characteristics as possible.

Develop a list of applicable ATTRIBUTES: Human Ages: Infant, Toddler, Pre-Schooler, Child,

Adolescent, Young Adult, Middle-Aged, Retired, Elderly, Super-senior.

Time Units: Seconds, Minutes, Hours, Morning/Afternoon/Evening, Days, Weeks, Fortnight, Month, Quarters, Semesters, Years, Decades, Century

Colors: Red, Orange, Yellow, Green, Blue, Indigo, Violet,Black, White, Brown, Pink, Crimson

Meals: Breakfast, Snack, Lunch, Dinner, Supper, snack Six Questions: Who, What, When, Where, How, Why

Define Problem Clearly:Morphological Forced Connections

Attributes of Transportation:

Passenger Support

Power Source

Media in which it operates

Hang Gravity Air

Stand Motor Tube

Sit Chair Pneumatic Water

Sling Gas Ground

Bed Magnetic Rails

Dimensions of Transportation: Passenger Support Power Support Medium

Define Problem Clearly:Morphological Forced Connections

http://www.grasshopper.com/idea-md

Diagnositic Method:Grid of Opportunity

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant . W. Chan Kim & Renée Mauborgne Harvard Business School Publishing, 2005

Productivity Simplification Convenience Risk Image / Pleasure Satisfaction Environmental Friendliness

Six VALUE - Drivers

Six Phases in Buyer’s Cycle Experience

PURCHASE

DELIVERY USE SUPPLEMENT

MAINTENANCE

SCRAP

Six Phases in Buyer’s CyclePURCH

ASEDELIVERY

USE SUPPLEMENT

MAINTENANCE

SCRAP

Productivity

Simplification

Convenience

Risk

Image / Pleasure Satisfaction

Environmental Friendliness

Six

VA

LU

E

Dri

vers

Grid of Opportunity