Product Development Objectives - Part 2 - Improve Customer Value
-
Upload
daniel-maurer -
Category
Software
-
view
187 -
download
8
Transcript of Product Development Objectives - Part 2 - Improve Customer Value
![Page 1: Product Development Objectives - Part 2 - Improve Customer Value](https://reader036.fdocuments.us/reader036/viewer/2022070513/588616971a28abe63e8b6495/html5/thumbnails/1.jpg)
Product Development ObjectivesPart 2 – Improving Customer Value
Daniel Maurer – October 2015Software Vendor Management Guidewww.softmanguide.com
![Page 2: Product Development Objectives - Part 2 - Improve Customer Value](https://reader036.fdocuments.us/reader036/viewer/2022070513/588616971a28abe63e8b6495/html5/thumbnails/2.jpg)
A presentation for you who…• Is the CEO of a software company• Shall take over as CEO of a software company• Member of the management team of a software company• Is a board member of a software company• Is the owner of a software company• Is an investor in a software company• Wants to start a software company• Are generally interested in how software companies are
managed and developed
![Page 3: Product Development Objectives - Part 2 - Improve Customer Value](https://reader036.fdocuments.us/reader036/viewer/2022070513/588616971a28abe63e8b6495/html5/thumbnails/3.jpg)
ContentHow to get customer perception
![Page 4: Product Development Objectives - Part 2 - Improve Customer Value](https://reader036.fdocuments.us/reader036/viewer/2022070513/588616971a28abe63e8b6495/html5/thumbnails/4.jpg)
IntroductionThe customer chose according to the specification
![Page 5: Product Development Objectives - Part 2 - Improve Customer Value](https://reader036.fdocuments.us/reader036/viewer/2022070513/588616971a28abe63e8b6495/html5/thumbnails/5.jpg)
IntroductionThe customer chose according to the specificationBut the customer also buys trust in you as a supplier
![Page 6: Product Development Objectives - Part 2 - Improve Customer Value](https://reader036.fdocuments.us/reader036/viewer/2022070513/588616971a28abe63e8b6495/html5/thumbnails/6.jpg)
IntroductionThe customer chose according to the specificationBut the customer also buys trust in you as a supplierTrust, that you improves and develops
![Page 7: Product Development Objectives - Part 2 - Improve Customer Value](https://reader036.fdocuments.us/reader036/viewer/2022070513/588616971a28abe63e8b6495/html5/thumbnails/7.jpg)
IntroductionThe customer chose according to the specificationBut the customer also buys trust in you as a supplierTrust, that you improves and develops
Therefore, you have to know what your customers thinks of you and wants from you
![Page 8: Product Development Objectives - Part 2 - Improve Customer Value](https://reader036.fdocuments.us/reader036/viewer/2022070513/588616971a28abe63e8b6495/html5/thumbnails/8.jpg)
Get the facts3 concrete tips
![Page 9: Product Development Objectives - Part 2 - Improve Customer Value](https://reader036.fdocuments.us/reader036/viewer/2022070513/588616971a28abe63e8b6495/html5/thumbnails/9.jpg)
1 – Customer surveyEasy to perform on a regular basisYou show customer care just by doing itAsk for your customers honest opinion but……consider that they base their value on usage……so don’t overrate customer values because……you as a software vendor also needs to understand what they need……but not yet know what they want and needDon’t just look on the numbers but concentrate more on the trend
![Page 10: Product Development Objectives - Part 2 - Improve Customer Value](https://reader036.fdocuments.us/reader036/viewer/2022070513/588616971a28abe63e8b6495/html5/thumbnails/10.jpg)
2 – Get out thereDo customer visits on a regular basisDon’t forget to ask the question……and remember the answer
![Page 11: Product Development Objectives - Part 2 - Improve Customer Value](https://reader036.fdocuments.us/reader036/viewer/2022070513/588616971a28abe63e8b6495/html5/thumbnails/11.jpg)
3 – InviteDo customer and user eventsUtilize the moment to deepen the customer relationshipTake the opportunity to present newsAcknowledge the customers choice of you as a vendorIf you think it’s expensive and complicated……do it onlineSince very few vendors do this, you will stand out if you do - guaranteed
![Page 12: Product Development Objectives - Part 2 - Improve Customer Value](https://reader036.fdocuments.us/reader036/viewer/2022070513/588616971a28abe63e8b6495/html5/thumbnails/12.jpg)
So…- Regular customer surveys- Visit your customers- Invite them to your place
![Page 13: Product Development Objectives - Part 2 - Improve Customer Value](https://reader036.fdocuments.us/reader036/viewer/2022070513/588616971a28abe63e8b6495/html5/thumbnails/13.jpg)
Product Development Objectives – Part 2Thank you for your attention!
Daniel Maurer – October 2015Software Vendor Management Guidewww.softmanguide.com