Product Development Listening Session

Roadmap Highlights and Open Discussion

April 21, 2023

George D. CalvertSenior Vice PresidentProduct Development

Product DevelopmentListening Session

Any statements in this presentation about future expectations, plans and prospects for Blackboard Inc. — including statements about Blackboard, the Building Blocks program and any other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will,” and similar expressions — constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995.  Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including product development and other factors discussed in our Registration Statement filed on Form S-1 with the SEC.  The forward-looking statements included herein represent Blackboard’s views as of April 21, 2023. Blackboard anticipates that subsequent events and developments will cause our views to change.  Any information herein relating to our product roadmap is intended to outline our general product direction and it should not be relied on when making a purchasing decision. However, while Blackboard may elect to update these forward-looking statements at some point in the future, we specifically disclaim any obligation to do so.  These forward-looking statements should not be relied upon as representing Blackboard’s views as of any date subsequent to April 21, 2023.

Slide 3 ©2005 Blackboard Inc. All rights reserved. The contents herein are proprietary, confidential and, when forward-looking, covered by the safe-harbor protections in SEC regulations.

MISSION CRITICAL

EXPLORATORY SUPPORTED STRATEGIC TRANSFORMATIVE

PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5

The Networked Learning Environment

THE NETWORKED LEARNING

ENVIRONMENT

AD

OPTIO

N +

GR

OW

TH

Evaluations & Outcomes Management

Student-Centered Learning

Access to High Quality Content

Instructor Efficiency

Anytime / Anywhere Access

Slide 4 ©2005 Blackboard Inc. All rights reserved. The contents herein are proprietary, confidential and, when forward-looking, covered by the safe-harbor protections in SEC regulations.

MISSION CRITICAL

EXPLORATORY SUPPORTED STRATEGIC TRANSFORMATIVE

PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5

The Networked Learning Environment

THE NETWORKED LEARNING

ENVIRONMENT

AD

OPTIO

N +

GR

OW

TH

Evaluations & Outcomes Management

Evaluations & Outcomes Management

Student-Centered Learning

Access to High Quality Content

Instructor Efficiency

Anytime / Anywhere AccessAnytime / Anywhere Access

Anytime / Anywhere Access

Slide 6 ©2005 Blackboard Inc. All rights reserved. The contents herein are proprietary, confidential and, when forward-looking, covered by the safe-harbor protections in SEC regulations.

Blackboard Backpack™

Student productivity through take-it-with-you synchronization

Course content

Announcements

Calendar items

Tasks

Server to the Windows PC New items added to queue for each user

Sysadmins manage load on servers (7.0)— Schedule when synchronization available

— Control file size, wait times, etc.

— And can disable for all students

Slide 7 ©2005 Blackboard Inc. All rights reserved. The contents herein are proprietary, confidential and, when forward-looking, covered by the safe-harbor protections in SEC regulations.

Blackboard Backpack™

Evaluations and Outcomes Management

Slide 9 ©2005 Blackboard Inc. All rights reserved. The contents herein are proprietary, confidential and, when forward-looking, covered by the safe-harbor protections in SEC regulations.

Recent News

“One of our biggest challenges is a lack of compatible and comprehensive measurements — the kind of information parents have come to expect from K-12 schools.”

Margaret SpellingsUS Secretary of EducationFirst Public Speech, February 2005

“Assuring the quality of higher education in America was once a straightforward, if tedious, proposition … Accrediting commissions, and their member institutions and faculty, shared a rather complacent approach to academic quality, assuming that as long as the proper resources were in place and the people using them were faithful stewards, good learning (or at least acceptable learning) would follow.

Those days … are long gone”

Jon F. WerginPrinciple Investigator, Council of Regional Accrediting CommissionsChange Magazine, January 2005

Slide 10 ©2005 Blackboard Inc. All rights reserved. The contents herein are proprietary, confidential and, when forward-looking, covered by the safe-harbor protections in SEC regulations.

Plan.Collect.Evaluate.

Plan.Collect.Evaluate.

Slide 11 ©2005 Blackboard Inc. All rights reserved. The contents herein are proprietary, confidential and, when forward-looking, covered by the safe-harbor protections in SEC regulations. Any information herein relating to our product roadmap is intended to outline our general product direction and it should not be relied on when making a purchasing decision.

Project Caliper

Plan. At all levels of the institution Structure strategy for the institution

Develop intended learning outcomes for each program

Establish rubrics for objectives

Collect. Data and results through many instruments Enterprise-wide course surveys and program-level testing

Evaluation portfolios and assignment "binders"

Connecting with all Academic Suite data

Evaluate. For continuous improvement Compare results with objectives – over time

Demographic analysis, trend analysis, etc.

Define follow-up action plans

Close the feedback loop

Slide 12 ©2005 Blackboard Inc. All rights reserved. The contents herein are proprietary, confidential and, when forward-looking, covered by the safe-harbor protections in SEC regulations. Any information herein relating to our product roadmap is intended to outline our general product direction and it should not be relied on when making a purchasing decision.

For ExampleUniversity Strategic Planning President’s staff documents strategic plan through 2015 and requests annual accounting from all academic and administrative departments.

AccreditationThe College of Engineering aligns the various courses they offer to the ABET-defined learning objectives and collect data that shows how their students' outcomes meet those objectives.

Course EvaluationOffice of Instruction emails reminders to students to complete course evaluations by the end of the week. Student completes the course evaluation from home and provides recommendations for improving lab time. The Office of Instruction reviews this feedback for program improvements.

ReportingPrincipal runs a report for her school on 5th-grade math tests versus state standards for the current year – grouping by race and gender.

Student Outcome TrackingInstructor aligns key student assignments to program learning objectives with an associated faculty-committee -developed rubric.

Slide 13 ©2005 Blackboard Inc. All rights reserved. The contents herein are proprietary, confidential and, when forward-looking, covered by the safe-harbor protections in SEC regulations. Any information herein relating to our product roadmap is intended to outline our general product direction and it should not be relied on when making a purchasing decision.

REPORTS• STATUS

MONITORING

• PROJECT CONCLUSIONS

• CUSTOM

System Overview

INSTITUTION(a hierarchy of Operating Units)

ASSESSMENTPROJECT

OBJECTIVE 1

OBJECTIVE 2

OBJECTIVE N

PLAN

COURSE(at Section level)

USER

COLLECT

PORTFOLIOS

LEARNING SYSTEM

STUDENT INFO SYS

EVALUATE

CONTENT

GRADEBOOK

SURVEYS

Slide 14 ©2005 Blackboard Inc. All rights reserved. The contents herein are proprietary, confidential and, when forward-looking, covered by the safe-harbor protections in SEC regulations. Any information herein relating to our product roadmap is intended to outline our general product direction and it should not be relied on when making a purchasing decision.

Capabilities under Analysis

Assessment Management Project tracking and workspace

Institutional objective management

3rd-party standards

Enterprise Test and Survey Program-level testing

Enterprise-wide surveys for course evaluation

External users (e.g. alumni, employers, etc.)

Student Outcome Planning / Tracking Evaluation portfolios

Assignment binders

Alignment of learning content and activity

Slide 15 ©2005 Blackboard Inc. All rights reserved. The contents herein are proprietary, confidential and, when forward-looking, covered by the safe-harbor protections in SEC regulations.

Our Turn to Listen

Slide 16 ©2005 Blackboard Inc. All rights reserved. The contents herein are proprietary, confidential and, when forward-looking, covered by the safe-harbor protections in SEC regulations.

STEERING COMMITTEE

GREATER COMMITMENT

Keep the Discussion GoingThe Blackboard Idea Exchange

Focus Groups

Strategy and trends

Messaging and concepts

Frameworks and best practices

Establishing and evolving standards

Product Surveys

New features

Enhancements

Discussion Boards

Regular features

Timely subjects

Market-specific feedback (e.g. K-12)

Scheduled Work

Collaboration in analysis and design

Preliminary feature reviews

Ongoing access to PD project leader for specific timeframe

Access to early builds on PD server

Beta

Production testing of new product releases

Structured feedback on product

Special access to software engineers

Early Availability

Evaluate new releases

Test servers only

MESSAGINGLOUNGE

PRODUCTTESTING

EARLY DEVDIALOG

DEVELOPMENTPARTNERING

Thank You

April 21, 2023

George D. CalvertSenior Vice PresidentProduct Development