Product Development Ecosystems: Defining Your Value in the Digital Age
-
Upload
design-world -
Category
Health & Medicine
-
view
294 -
download
1
Transcript of Product Development Ecosystems: Defining Your Value in the Digital Age
![Page 1: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/1.jpg)
#MDOWebinar
![Page 2: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/2.jpg)
#MDOWebinar
q This webinar will be available afterwards at www.medicaldesignandoutsourcing.com & email
q Q&A at the end of the presentation q Hashtag for this webinar: #MDOWebinar
Before We Start
![Page 3: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/3.jpg)
#MDOWebinar
Introducing the Featured Speakers
MODERATOR
FEATURED SPEAKER FEATURED SPEAKER
Yechiel Engelhard Founder & CEO Gecko Health
Heather Thompson Senior Editor Medical Design & Outsourcing
Bill Evans SVP of Innovation Bridge Design
![Page 4: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/4.jpg)
#MDOWebinar
Disease Management Connected Platform for Asthma and COPD
(formerly GeckoCap)
www.CARETRX.com [email protected]
617.871.0746 4
A company by Teva Pharmaceuticals
![Page 5: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/5.jpg)
#MDOWebinar 1. Roebuck MC et. al. Medication adherence leads to lower health care use and costs despite increased drug spending. 2011 Jan; 30(1):91–9
30% Decrease in Cost of Care $1-2K reduction per asthma patient $2-3K reduction per COPD patient
20% Increase in Compliance
Reduction in ER and hospitalization visits 20% Increase in Disease Control
Disease Care Coordinate treatment with patients & HCPs
Medication Management Medication logs, reminders for scheduled doses
Patient Management Individualized feedback before emergencies occur
While previous interventions have been resource intensive and costly, technology-enabled solutions offer the potential for scalability and increased cost savings
Proven Successful Interventions (industry) Results1
Asthma Management Interventions Previous respiratory disease programs have reported improved outcomes, but more sustainable and cost effective approaches are still needed
![Page 6: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/6.jpg)
#MDOWebinar
CareTRx is a complete disease management platform with tools for patient engagement, remote monitoring, and real-time adherence control
Sensor for Inhalers Asthma & COPD Journal App Case Management Health Dashboard
Chronic Disease Management Solution for Respiratory
![Page 7: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/7.jpg)
#MDOWebinar
Asthma & COPD Journal App Automatically track use and get reminders for scheduled doses
Track & Record Track and record all asthma and COPD medications, symptoms, triggers, peak flow measurements, and flare-ups in one place
Receive Notifications Receive timely notifications based on medication use and disease events
View Stats View stats and trends over time, while earning motivational badges for achieving goals
Invite & Share Invite caregivers and share summary reports with doctors and care teams
![Page 8: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/8.jpg)
#MDOWebinar
Case Management Dashboard Healthcare professionals can identify high-risk and poorly control patients using real-time data
![Page 9: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/9.jpg)
#MDOWebinar
Analytics Dashboard Healthcare professionals can gain insight from population data to measure success of program and identify opportunities for future improvements
![Page 10: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/10.jpg)
#MDOWebinar
Battery Life
Secondary Sensor
Interchangeable Color Band
Universal Design Automatic Tracking Easily monitors multiple medications and glows to provide dose reminders.
Wireless Syncing Wirelessly and automatically syncs to your smartphone using Bluetooth Low Energy
Secure Fit Human factor design that ensures secure fit on most metered-dose inhalers (MDIs)
Sensor The CareTRx Sensor uses Bluetooth technology to record and send medication use to the CareTRx App and Dashboard.
![Page 11: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/11.jpg)
#MDOWebinar
Packaging We keep our packaging simple so that users are easily able to remove the sensor and seamlessly access the instructions for use
Instructions for Use Extra Color Band
Replaceable Battery
CareTRx Sensor (inhaler not included)
Setup & Sensor Packaging The CareTRx Sensor comes packaged with instructions for use, a battery and an interchangeable color band. Additional tutorials are available in the CareTRx App and FAQs are available online
Online Support In-App Tutorials
Getting started and pairing sensors.
Included in the Sensor Packaging
Sensor, battery, color band, and instructions included.
![Page 12: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/12.jpg)
#MDOWebinar
• Regulatory: FDA registered, CE mark (class I)
• Patents: Issued US0235548A1: devices, systems, and methods for adherence monitoring and patient
interaction
• Manufacturer Partner: Ximedica (RI, US), FDA registered, ISO 13485, ISO 14971 standards
• Supplier Partner: Bluegiga, a global module manufacturer and system integrator (Bluetooth, Wi-Fi)
• Software infrastructure and cloud servers: Hosted on AWS, HIPPA/ HITECH compliant
Manufacturing partner in RI, US (Ximedica)
Designed and operated in
Cambridge, US
Tools, assembly, QA in China
Distribution through Pharma & Health
System
Support asthma and COPD patient market
Children
Adults
COPD
Operations
![Page 13: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/13.jpg)
#MDOWebinar
Early Design Research (Oct-Dec 2013)
• 44 participants involved in asthma management: 20 healthcare providers and 24 adults or caregivers
• Market research goals included understanding the overall reaction, where the system can offer the greatest utility, and how it should be made available to end users
• Conducted by an independent 3rd party
Usability Testing (April 2014)
• 9 participants: 5 adult patients, 2 adult caregivers, 2 patients and caregivers
• Participants were given the CareTRx Cap, instructions for use, and a phone with the mobile application
• Research goals included understanding the intuitiveness and usability of the CareTRx System
• Conducted by an independent 3rd party
Market Research & Usability User testing was completing validating the use of the system and highlighting the ease of use
![Page 14: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/14.jpg)
#MDOWebinar
Prototype: Proof of Concept
![Page 15: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/15.jpg)
#MDOWebinar
Product Development: Timeline
2015
Improve medication adherence for kids with asthma
Focus Groups
Early Prototypes, Ongoing R&D
Platform Expand to Adults & Self-Management
Market Research
Usability Testing
Rebrand & Dev for Game App
Launch Product
Sensor Manufacturing & Testing
Since 2012, Gecko’s mission has been to design and develop the highest quality devices and user-friendly apps for managing chronic respiratory diseases.
June ’12 Sept ’12 Sept ’12 – June ’03 Oct-Nov ’13 March ’14 Nov ‘ 14
![Page 16: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/16.jpg)
#MDOWebinar
Partners
Disease Management
CareTRx enhances disease management programs
using digital platforms and drives member engagement
through timely remote support, enabling the
collection of more information directly from
partners.
Insurance CareTRx can support cost
reduction efforts by improving administrative
efficiencies, helping to more accurately assess risk and
engage members using interactive mobile health
tools.
ACO’s & Providers A solution for the home with remote access and patient engagement tools can help reduce readmissions and
provide effective solutions after discharge.
Pharma & PBMs Access objective medication
use data to directly target members for recurring refills
and reduce loss revenue from non-adherence.
Our platform aims to help providers, payers, and pharmacies improve quality of care and delivery of services while reducing costs. Objective medication use data and data from patients is combined with clinical algorithms and data visualizations to provide real-time information to our partners for improved decision making and increased operating efficiencies.
![Page 17: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/17.jpg)
#MDOWebinar
![Page 18: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/18.jpg)
Bill Evans SVP Innovation
Bridge Design, a Ximedica Company
Providence | Minneapolis | San Francisco | Hong Kong
FIX LAYOUT
![Page 19: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/19.jpg)
#MDOWebinar
product development
ecosystems defining your value in the digital age
![Page 20: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/20.jpg)
#MDOWebinar 20
![Page 21: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/21.jpg)
#MDOWebinar
it’s all about ecosystems
![Page 22: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/22.jpg)
#MDOWebinar 22
“as a nation, we spend 86% of our health care dollars on the treatment of chronic diseases"
CDC February 2015
author: Andrea Clark, Nov 2014 HRAA
![Page 23: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/23.jpg)
#MDOWebinar
not only: - reduced costs and improved outcomes
but also: - your competitiveness and customer loyalty
![Page 24: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/24.jpg)
#MDOWebinar 24
![Page 25: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/25.jpg)
#MDOWebinar 25
![Page 26: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/26.jpg)
#MDOWebinar 26
![Page 27: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/27.jpg)
#MDOWebinar 27
![Page 28: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/28.jpg)
#MDOWebinar 28
![Page 29: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/29.jpg)
#MDOWebinar 29
![Page 30: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/30.jpg)
#MDOWebinar 30
![Page 31: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/31.jpg)
#MDOWebinar
4 critical areas
![Page 32: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/32.jpg)
#MDOWebinar
first critical area: understand needs of stakeholders and the broad context of disease to see where you can add value
![Page 33: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/33.jpg)
#MDOWebinar 33
![Page 34: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/34.jpg)
#MDOWebinar
adding value through user centered design: - determine where users want and need info - be relevant and brief - make it actionable - draw them in with the help of elegance
![Page 35: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/35.jpg)
#MDOWebinar
second critical area: cut through the hype of engagement use the evidence-based research
![Page 36: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/36.jpg)
#MDOWebinar 36
ask “Will my users use it?” not simply “Can they use it?”
![Page 37: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/37.jpg)
#MDOWebinar 37
![Page 38: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/38.jpg)
#MDOWebinar 38
![Page 39: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/39.jpg)
#MDOWebinar
behavioral psychology and economics suggest: - reduce obstacles to making choice - know what rewards and when - familiar feels better
![Page 40: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/40.jpg)
#MDOWebinar 40
be aware of what you are asking users to give up,
not just what they’ll gain
![Page 41: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/41.jpg)
#MDOWebinar
third critical area: choose your technology and design to make your product get used - not just be cool and new
![Page 42: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/42.jpg)
#MDOWebinar 42
siemens’ pacemaker 1958 fitbit flex 2013
![Page 43: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/43.jpg)
#MDOWebinar 43
![Page 44: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/44.jpg)
#MDOWebinar 44
cannibalize your own products, expand your
team’s skill sets
![Page 45: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/45.jpg)
#MDOWebinar 45
![Page 46: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/46.jpg)
#MDOWebinar
fourth critical area: understand how the FDA affects your product and the way you’ll need to develop it
![Page 47: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/47.jpg)
#MDOWebinar 47
![Page 48: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/48.jpg)
#MDOWebinar
bill evans
SVP innovation [email protected]
@bridgedesignSF @ximedica
Design Research & Strategy | User Experience | Industrial Design | Product Engineering
![Page 49: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/49.jpg)
#MDOWebinar
Questions?
MODERATOR
FEATURED SPEAKER FEATURED SPEAKER
Yechiel Engelhard Founder & CEO Gecko Health [email protected]
Heather Thompson Senior Editor Medical Design & Outsourcing [email protected]
Bill Evans SVP of Innovation Bridge Design [email protected]
![Page 50: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/50.jpg)
#MDOWebinar
q This webinar will be available at www.medicaldesignandoutsourcing.com & email
q Tweet us! #MDOwebinar
q Connect with Medical Design & Outsourcing
q Discuss this on EngineeringExchange.com
Don’t Forget!
![Page 51: Product Development Ecosystems: Defining Your Value in the Digital Age](https://reader031.fdocuments.us/reader031/viewer/2022030314/58890fc51a28ab4a5c8b5775/html5/thumbnails/51.jpg)
#MDOWebinar