Product Development at the Smithsonian Institution Libraries.

Product Development and Licensing Product Development and Licensing at the at the

Smithsonian Institution LibrariesSmithsonian Institution Libraries

Erin Clements RushingErin Clements Rushing

Digital Image CoordinatorDigital Image Coordinator

MARAC Spring 2007MARAC Spring 2007Erin Clements RushingErin Clements Rushing



The Smithsonian has a The Smithsonian has a library? library? – 20 branch libraries 20 branch libraries

throughout the Institutionthroughout the Institution– Book Conservation Lab and Book Conservation Lab and

Digital Imaging CenterDigital Imaging Center– Collection of 1.5 million Collection of 1.5 million

printed books and printed books and manuscriptsmanuscripts

– Handle our own rights and Handle our own rights and reproductions inquiriesreproductions inquiries




Provide images for products throughProvide images for products through– Galaxy of Images websiteGalaxy of Images website– Smithsonian Business Ventures, Product Smithsonian Business Ventures, Product

Development and Licensing OfficeDevelopment and Licensing Office SIL does not produce or sell actual SIL does not produce or sell actual

productsproducts


Galaxy of ImagesGalaxy of Images

http://http://www.sil.si.edu/imagegalaxywww.sil.si.edu/imagegalaxy//



Public access to almost Public access to almost 8,000 of our most popular 8,000 of our most popular digital imagesdigital images

Can be browsed through Can be browsed through Image Collections or Image Collections or searchedsearched

Provides rights and Provides rights and reproductions policies, fee reproductions policies, fee schedule and contact schedule and contact informationinformation



Future plans Future plans – online purchase of online purchase of

digital images and digital images and rights rights

www.smithsonianimages.comwww.smithsonianimages.com



Who uses our images?Who uses our images?– Mostly authors/photo researchers for Mostly authors/photo researchers for

book illustration book illustration – Television documentaries (History Television documentaries (History

Channel, Discovery, PBS)Channel, Discovery, PBS)– Products and advertisingProducts and advertising



Early MuseumsEarly Museums

Ferrante ImperatoFerrante ImperatoDell'historia naturale . . .Dell'historia naturale . . ., ,

1599 1599



Trade LiteratureTrade Literature

Ratekin's Seed HouseRatekin's Seed House29th Year; Men, Women 29th Year; Men, Women and Children Wanted to and Children Wanted to Plant Good SeedsPlant Good Seeds, 1913 , 1913



Dibner Library Dibner Library Portrait CollectionPortrait Collection

Samuel Finley Breese Samuel Finley Breese Morse (1791 - 1872) . Morse (1791 - 1872) . Engraving by William Engraving by William G. Jackman after G. Jackman after Matthew Brady.Matthew Brady.



Native American Native American Life and CultureLife and Culture

Edward S. CurtisEdward S. CurtisTheThe North American Indian North American Indian Portfolio v. 5Portfolio v. 5, 1909 , 1909


Galaxy of Images Galaxy of Images

Natural History and Natural History and TaxonomyTaxonomy

Frederick GodmanFrederick GodmanInsecta. Lepidoptera-Insecta. Lepidoptera-RhopaloceraRhopalocera, 1879-1901 , 1879-1901


Smithsonian Business Smithsonian Business VenturesVentures

Work with outside vendors to create Work with outside vendors to create productsproducts

Develop relationships with vendors Develop relationships with vendors with wide distribution and excellent with wide distribution and excellent reputation reputation

Products are sold in multiple venues, Products are sold in multiple venues, including SI museum gift shops, including SI museum gift shops, smithsonianstore.com, vendor sites, smithsonianstore.com, vendor sites, etc.etc.


Smithsonian Business Smithsonian Business VenturesVentures

Products with SIL Products with SIL images:images:– Stationary such as Stationary such as

notecards, notecards, calendars, calendars, appointment booksappointment books

– Framed printsFramed prints– PorcelainwarePorcelainware– Furniture inspired Furniture inspired

by designs in the by designs in the collectioncollection


CorbisCorbis

Founded by Bill Gates Founded by Bill Gates Digital image licensing, rights Digital image licensing, rights

services, artist representation and services, artist representation and media management media management

Currently holds over 200 SI images, Currently holds over 200 SI images, more to be addedmore to be added

Chosen by SI after researching Chosen by SI after researching several image licensing companiesseveral image licensing companies

CorbisCorbis


CorbisCorbis

Benefits for SI Benefits for SI images:images:– Worldwide audienceWorldwide audience– One-stop-shop for One-stop-shop for

images from all images from all over institutionover institution

– Non-exclusive Non-exclusive agreementagreement

– Ability to restrict Ability to restrict use or limit rightsuse or limit rights


ZazzleZazzle

www.zazzle.comwww.zazzle.com Similar to Cafe PressSimilar to Cafe Press Products created based on your Products created based on your

submitted imagesubmitted image Receive 10-17% profitReceive 10-17% profit Can created “gallery”Can created “gallery”


Things to keep in mindThings to keep in mind

Most vendors will take Most vendors will take image submissions image submissions through their web site.through their web site.

What is commercially What is commercially viable?viable?

Does the vendor already Does the vendor already have a similar product have a similar product or image?or image?

Will the vendor uphold Will the vendor uphold the integrity of your the integrity of your brand?brand?


Copyright IssuesCopyright Issues Tend to digitize and Tend to digitize and

publish mostly pre-publish mostly pre-1923 materials1923 materials

If later material, If later material, require permission be require permission be obtained from obtained from copyright holder or copyright holder or documented “best documented “best effort” before allowing effort” before allowing use in product or use in product or publicationpublication

Generally avoid Generally avoid manuscripts, personal manuscripts, personal papers or other papers or other unpublished materialunpublished material

Product Development at the Smithsonian Institution Libraries.

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