PRODUCT COMPONENT MODEL

Support service component

•Repair and maintenance•Instructions•Installation•Warranties•Deliveries•Availability of spare parts

A consumer has the option of company service as well as a score of competitive service retailers ready to repair and maintain anything from automobiles to lawn movers.

US Example

Instruction on Product

Literacy Rate Educational Level

Consumers in rural Africa had trouble understanding that Vaseline intensive lotion is absorbed into the skin.

Absorbed Soaks Into

Cultural preference play a role even in Service manual.• Japanese users

appreciate the generous use of graphics in

user Manuals.

• Japanese manuals often Include an

Illustration with each procedural step.

• It includes cartoons graphics to convey concepts.

• Graphics sought to give readers a good impression and did not necessarily relate to the text.

•American users perform tasks better when proceduresare accompanied by illustrations.

•American manuals includefewer illustrations with procedural steps.

•Few American manuals do so.

•American subjects, found difficult to comprehend the relationship between the text and graphics.

In US most electrical plugs, the prongs are rectangular in shape

In Europe most electrical plugs, the prongs are cylindrical in shape

If the image of the plug does not display the correct shape of the prongs then individuals from another culture might consider that image non-credible and any related information might be ignored.