“Fashion is not something that exists in dresses only. Fashion is in sky, in the street, fashion has to do with ideas,the way we live, what is happening.”

Coco Chanel, 1883- 1971

محصول محوری ، دگماتیسم نقابدار در دنیای مدرن

Product-centricMasked Dogmatism in

Modern worldSadra Shariatmadari | Illusionmarketing.com

1940تا 1920نگاهی اجمالی به جهان در سالهای تاثیر جنگ جهانی دوم بر صنعت مد

محصول محوری در دنیای مددگماتیسم نقابدار

محوراشتباهی رایج ، تلقی محصول محوری در دنیایی مشتری

-Glimpse into the world in 1920 to 1940-World War II Impacts on fashion-Product-centric in fashion world-Masked Dogmatism

-Common mistake - Product-centric perception in customer-centric world

Allies against the Central Powers

رویارویی نیروهای متفقینبا دول متحد در جنگ جهانی اول

The Treaty of Versailles

1918معاهده ورسای در سال

1918موافقت ورسای

1920انجام تعهدات آلمانها

1922تعرفه های سنگیندر گمرک امریکا

1929سقوط بورس

در امریکا

in 1918,The Treatyof Versailleswas drawn.

During the 1920’sGermany

fulfilledits obligationsasdemanded bythe Treaty of

Versailles.

in 1922 it Passedconsiderablyhigh tariffs onimported goods

in 1929 theU.S. stock

market crashed

By the 1930’s, with Japan in control of certain parts of China, they also controlled the raw materials in that area and therefore the trade of those materials: most importantly, rubber.

کنترل بازار صنعت الستیک توسط ژاپنی ها

World war II map

How WWII Impacted Fashion

تاثیر جنگ جهانی دوم بر صنعت مد

Rationing was mandated by the each country’s government, and was embraced and carried out by citizens the world over. It allowed for creativity to blossom under less than ideal conditions and brought people together for a cause. Events and inventions prior to WWII madethe rationing program and lifestyle run more smoothly. The Industrial Revolution which began in the late 1700’s allowed the advancement of the mechanization of factories and the textile industry throughout the 1800’s.

سهمیه بندی لباسسبک زندگی راحت تر

نیاز به بونیفرم جنگی و سایز بندی لباس هالباس های متناسب با وسایل نقلیه

Before England declared war on Germany, the British government had been preparing for upcoming problems and shortages the country might face during the conflict. In September of 1939 a National Registration of the British population was held in order to issue identification cards needed for upcoming rationing coupon books as well to ensure a draft was available. In England, food was rationed first in January 1940. A year later clothing rationing was introduced along with a program to cover all problem areas: Rationing, Utility, and Austerity.

در انگلستان1939سرشماری سپتامبر سال 1940سهمیه بندی مواد غذایی در سال

البسه چند منظوره

The Board of Trade, which regulated retail trade, consolidated the number of factories that reduced civilian clothing. Incentives were given to those factories that used 75% or more of their capital for Utility clothes. In 1942, 50 % of the clothing produced was under the UtilityScheme. By the end of the war that number had jumped to 85%.

تصمیم شورای سیاست تجاری ناظر بر خرده فروشی بر تلفیق کارخانه های تولیدی البسه غیر نظامیان و اعطای مشوق مالیبرای تولید لباس های چند منظوره

In January 1942, The Board of Trade and London’s Fashion Group, which was made up of London’s more prominent designers, joined forces at the prompting of British VOGUE’s editor, Alison Settle, to create the Incorporated Society ofLondon’s Fashion Designers. It cameto be known as Inc. Soc. The group’s purpose was to band together London’s designers like Paris’ Haute Couture Syndicate. It was commissioned by The Board of Trade to create a suit, a dress, and an overcoat under the Utility pacifications but with more appeal to the general public.

شورای تجارت و گروه مد لندن سردبیر 1942ژانویه سال وگ آلیستون ستل را به ثبت و تشکیل جامعه طراحان .لندن وادار نمودند

محصول محوری در دنیای مدProduct-centric in fashion world

.راه کارهایی که کمپانی ها برای بدست آوردن ارزش بیشتر از مشتریانشان به کار می بندند

Tactics that companies use to create and extract more value from the costumers.

Traditional steps of running business

Overall objective, beyond everything else, beyond every tactic is making moneyMaximizing the value of the whole corporation.

Looking at the money that we make today, tomorrow and ten year from nowTodays money are more important

High Volume Low cost

performance superiority

برتری عملکرد

Having the very best product out there

Lowest Price

Keeping processVery efficient

Spend a lots of time on

Its just about product

Dogmatism: dogmatic assertion in matters of opinion

پا فشاری کورکورانه بر یک عقیده: دگماتیسم

Masked Dogmatism

دگماتیسم نقابدار

اشتباهی رایج ، تلقی محصول محوری در دنیایی مشتری محور

Common mistake - Product-centric perception in customer-centric world