Effects of Brand name congruity and product categories on attitude toward brand names-Master thesis
Product and brand names
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Product names • Immortal BY • This sounds powerful • Game by • This makes you feel like you unbeatable • LEVEL by • Once you have this after shave you have levelled up • TIME BY MASON PRICE • Gives you all the time in the world • Force • Feel the force be unbeatable
Transcript of Product and brand names
Product names• Immortal BY • This sounds powerful
• Game by• This makes you feel like you
unbeatable
• LEVEL by • Once you have this after shave
you have levelled up
• TIME BY MASON PRICE• Gives you all the time in the world
• Force • Feel the force be unbeatable