Producing Consistent Content with Limited Resources for Small Businesses

Liz Wassmann

Hi!

My background

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Intro to Farmer’s Fridge

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- 400 Fridges around Chicago, NY, NJ, Indy, Milwaukee and Philadelphia- Fresh, healthy meals packed in our kitchen facility in Chicago - Pivot to home delivery starting in March

Social Media

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Content Calendar

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Content Calendar

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Addressing the gaps

Graphics

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Apps: CanvaUnfoldWhitagramGoogle SlidesInstagram Create

Graphics

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Graphics

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Photos

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Apps: SnapseedVSCO

Amazon backgrounds

Block direct light

Photos

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Photos

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Videos

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Apps

InshotSplice

Videos

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Regrams / pulling inspo

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Stories

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Reporting

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2020 GOALS

Positive MoM numbers

2% growth of total followers (IG)

(ie 300 followers/month per 15,900 followers)

1.5% engagement rate

(ie 250 likes/post per 15,900 followers)

Adjust, adjust, adjust

Thank you!

https://www.linkedin.com/in/lizwassmann/

@liz_wassmann@farmersfridge