Prodigi - A WWP Agency
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DIGITAL ENABLER We mashup creative and technology backed by insights into effective digital solutions A WPP Agency
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Transcript of Prodigi - A WWP Agency
DIGITAL ENABLER
We mashup creative and technology backed by insights into effective
digital solutions
A WPP Agency
WHO WE ARE
PRODIGI is a digital enabler with a focus on mobile-first solutions. We have over 15 years of experience delivering world-class digital solutions
We love insights. That’s why every creative/tech decision we make is a result of data gathered
We are a team passionate about creating new things, helping businesses grow and solve problems
Delivering high-quality digital solutions on-time, every time is our motto
Campaign & Front-end Development
- Front-end UI/UX Design- HTML5 Banners - Cinemagraphs- Scratchreel - Responsive Web Design- Responsive Emailers- 360 Photos / Videos - GIF Banners
Full Service E-commerce
- E-business Strategy- UI Design and UX - Front-end Development - Mobile Enablement - Backend Integration - E-store Development- E-commerce Marketing- Cohort Analysis & Analytics
Global Delivery Hub
- Bulk Ad-unit Creation- Localization/Transcreation- Website Builds and Adapts- CMS Builds/Integration- Creative Resizing- Versioning
Marketing & Analytics
- Campaign Planning - Search Marketing - Content Marketing- Community Management- Social Content Writing - SEO & ORM- Listening - Social Media Analytics- Web Analytics
Mobile
- Mobile UI/Creative- iOS, Android Apps- Mobile Widgets- App SEO (ASO)- Mobile Analytics
OUR DIGITAL CAPABILITIES
Creative & UI/UXFine Arts specialists in user interface
design, heat map analysis, mobility and responsive web design
Average Experience: 8 Years
Front-end DevelopmentSpecialists in HTML5 & CSS 3. Work on Bootstrap and other frameworks. Good
understanding of Angular.JS, Node.JSAverage Experience: 4 years
TechnologyB.Tech and MCA Developers specializing in
Open Source, Continuous Framework Integration, Java and Microsoft
Technologies.Average Experience: 7 years
Project ManagementCertified Scrum Masters and PMP certified
professionals specializing in Program Tracking and Delivery
Average Experience: 8 Years
Quality AssuranceISTQB Certified Quality Assurance
professionals specializing automated and manual testing. Also developing
capabilities for accessibility testing Average Experience: 6 Years
Search/AnalyticsThe entire 5-member team is Google
Certified with multi-category exposure of managing SEO, Web Analytics and SEM
campaigns Average Experience: 5 years
PLATFORMS WE WORK ON
Our Global Client Relationships
Partnering Leading Indian Startups
KEY CURRENT CLIENTS
OUR CLIENT PARTNERS OVER THE YEARS
Best Cases & Work Samples
Highlights Messaging Hub of the BJP’s 2014 Election Campaign First website for any Indian political party to have ‘Citizen
Engagement’ Modules First responsive website for any political party in India. Also
used for door-to-door donation collection Website UI highly appreciated on Twitter/other social
platforms Infrastructure configured to handle up to 4000 concurrent
requests which is roughly 450 unique users a second
BJP & Domino’s | UI Design + Tech & UX Flow Improvements
Highlights New-age, “mobile-first” UI with user inputs currently in development
for Online Order. Recommendation-based new website to take minimal inputs from
returning users thereby making process even faster and convenient Previous UX/flow tweaks (in 2009) resulted in conversion
improvement by 30%. Page refreshes were reduced by 50% and steps reduced to 3 with Quick Order
Successful e-channel for Domino’s. India fastest growing market. Platform contributes over $39mn in sales
Danone Activia & Portea | UI Design + CMS Integration
Developed in Drupal 7.3 Developed in WordPress 4.3
Danone Activia | Website LocalizationActivia United Kingdom Activia Japan Activia Poland
Activia Brazil Activia Korea Activia France
Apollo Munich | Integrated Web/E-commerce Management + Digital Marketing
Highlights• Successful alternate sales channel backed with
performance-driven digital marketing • Simplicity of design and communication using the
brand’s Let’s Uncomplicate theme • CMS & E-commerce Platform on Kentico• Pre-designed landing page templates for quick
deployment. Improvement in campaign turnarounds by 50%
• Collaborative project with creative agency (JWT) and technical partner (IBM)
Month-on-Month Impact • Unique Visitors Per Month: 40% Growth • Page Views Per Month: 35% Growth • Leads: 70% Growth • Conversions: Increase by 45% • Time-to-Market: Reduced by 50% • New Development Cost: Reduced by 33%
Airtel Africa | Integrated Web Management
Highlights• Launched 17 Airtel Africa OPCO websites post the Zain
acquisition in 6 weeks• All websites responsive • Launched Airtel Money across 14 OPCOS• First digital product guide in Africa for Mobile• Flash walkthroughs for Airtel Money • Launched Airtel Premier customer care portal
Impact • Reduced time to market for critical web based platforms
by over 50%• Functionality based touchpoints like Marketing Lead
Forms were taken to market in 2 working days• Standalone campaign microsites were developed and
integrated with IBM’s WCM in 20 working days as opposed to 50 working days taken by IBM
Campaign Microsites | Over 1500 Microsites Delivered
IBM & Standard Chartered | Workflow Management System
Highlights Single-window, “on-demand” reporting platform and
workflow management system Enables IBM and its partners to input data from globally
dispersed sources into a Central Platform Collaborative workspace for IBM Marketing Managers,
Agencies and Vendors Data is presented from 3rd party tools (DFA, BlueKai,
AdWords, Publisher Consoles etc.) Clean, clutter-free, ‘mobile-first’ design and front-end
developed on Bootstrap framework
Highlights Created an automated workflow management system for auto
loan disbursement. Developed on ASP.NET Automation reduced costs by Rs. 2.3 crores The platform reduced loan processing time from 28 days to 5
days The platform handled 5000 cases per day System integrated over 10 agencies and partners of SCB to make
the process simpler and efficient for end-consumers and the bank
LG & Microsoft | E-Commerce Enablement
Highlights Lgezbuy.com was LG’s first e-retail initiative in India E-store built on Java and supported the entire range of
LG’s offerings in India Extensive e-commerce suite with realtime reporting, sales
tracking/analysis and custom-backed dashboards Complete integration with promo/campaign microsites was
also done
Highlights Microsoft’s first online store outside of North America Single platform to buy all original Microsoft products
from anywhere in India. Over 250 products sold online Custom-built on ASP.NET with realtime integration of
APIs to Microsoft’s Legacy Systems Quick deployment modules created for campaigns and
promos
Banner Production/Digital Ads
Banner Production/Digital Ads
Facebook GIF Banners
Electronic Direct Mailers
Highlights Organic traffic for KCP’s China website increased by 55%
in 6 months of on-page and off-page SEO efforts Intensive online PR and link building work in Mandarin First page rankings for 60% of targeted keywords on
Baidu & Google Page indexation improved by 40%
KCP & Reliance Mutual | Search Engine Optimisation
Highlights 113% growth in pure organic traffic in 10 months
through on and off-page efforts, article submissions, link building and joint planning of paid campaigns (SEM)
Top 10 rankings on Google for 8 of 11 priority keyphrases 80% of mutually agreed keyphrases in top 20 listings on
Domino’s | Search Marketing
Challenge: Generate sales through paid media for the newly developed Domino’s e-commerce website
Solution: Search marketing campaign with exclusive web-based offers, dynamic ads and re-targeting
Result: Control on over 98% of direct search queries in its category. Average CPA of less than $1. Global case study for Domino’s
Nestle Coffee-mate and Pizza Hut | Website Analytics
Our mandate is to provide site analytics inputs
and “in-page” insights coupled with SEO
learnings to help both Nestle Coffee-mate and
Pizza Hut redesign their respective website.
These reports include:
Audience Overview
In-page Analytics
User Behavior/Browsing Insights
Content Consumption Patterns
UI Recommendations
SEO Recommendations
Interactive Graph-based Presentations Patient Profile-based Content Display
An
imat
ed C
ont
ent
Flo
w
Embedding Interactive Videos
Self Presentation Sites (for Apple iPad)
Portugal Sweden Greece
Norway Vietnam France
Multilingual Self Presentation Sites (for Apple iPad)
Thanks!Reach Us: [email protected] or [email protected]
