Prodieta Ltd Business Presentation

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    17-Aug-2015
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  1. 1. Prodieta Ltd. Probiotic Yogurt Drink Put Your Cravings To Rest With Prodieta Kevin O Dowd - Finance Director Karen Duffy Quality Director Francis Higgins - Production Director Chyrl Coen Sales and Marketing Director
  2. 2. Contents of Presentation Product Description Why Develop the Product Marketing Strategy Prodieta Ltd. Strengths/Weakness Distribution/Pricing Strategy Finance Future Plans
  3. 3. Product Description 100ml Probiotic yogurt drink Cocktail of 8 bacterial strains 2 Lactobacillus brevis strains produce tyrosine Tyrosine Dopamine in body Reduces food cravings and boosts mood Additional bacteria - intestines converted to
  4. 4. Production Facility
  5. 5. Production of Product Two special strains of Lactobacillus brevis Banana extract added L. brevis uses this to produce tyrosine Pasteurisation- product cannot be imitated by competitors Six live bacterial cultures added Yogurt culture L. brevis + Banana extract Production of tyrosine occurs PasteurisationAdditional live bacterial cultures added
  6. 6. Why develop the product? New research Niche in market Rise in Obesity Novel product Ability to assist those struggling with weight loss/ obesity
  7. 7. The Market
  8. 8. Target Market 1% of men and women aged 20-65 Health conscious people Fitness enthusiasts Overweight People generally prone to unhealthy food cravings
  9. 9. Irish Yogurt Market trends 25% 13% 21% 5% 11% 10% 15% The natural health segment 25% of the Irish yogurt market. In the diet segment, contain low fat, or fat free. This segment accounts for 13% Yogurt drinks, constitute 5% of the market. We will be marketing our product as a natural healthy product, a diet product and also a yogurt drink.
  10. 10. Marketing Strategy Media Campaigns Print Media Radio Advertisements Social Media Promotions Radio Competitions Free In-Store Samples
  11. 11. Company Strengths Novel product based on new research Reduces cravings Helps reduce obesity Target multiple, large market Irish made products
  12. 12. Company Weaknesses New product; hard to break into an established market Better known products already exist Must gain trust of customers as product is new Increased cost of raw materials
  13. 13. Distribution & Pricing
  14. 14. Distribution Challenge for small food and drink producers in developing a business Knowledge and expertise of a distributor Distributor choice Pallas Foods Experienced in dairy products Increase in sales
  15. 15. Pricing Strategy Market penetration lower prices It compares favourably with competitors
  16. 16. Pricing Strategy Market Penetration Pricing Product Company Price Description Prodieta Probiotic Yogurt Drink Prodieta Ltd. 1.80 - 4 x 100ml 3.50 8 x 100ml 8 bacterial strains Reduces cravings Actimel Original Probiotic Yogurt Drink Danone 1.99 - 4 x 100g 3.89 -8 x 100g 4.99 - 12 x 100g L. casei Boosts immune system Yakult Fermented Milk Yakult 3.65 - 7 x 65ml L. casei shirota Aids digestion
  17. 17. Pricing Survey Feedback 66% - Ideal 28% - Too Expensive 6% - Cheap 69% - Ideal 24% - Too Expensive 7% - Cheap
  18. 18. Finance
  19. 19. Product Funding Capital: 80,000 loan, repaid over 5 years Grants : 50,000 High Potential Start-up (HPSU) grant from Enterprise Ireland Income: Revenue generation from sale of product
  20. 20. Purchases & Sales Projections Costs () Revenue () Profit () 2015 690,381.69 715,750.00 25,368.31 2016 1,120,603.61 1,278,000.00 157,396.39 2017 1,389,493.51 1,917,000.00 527,506.49
  21. 21. Sources of Income Year 1 Capital 80,000.00 HPSU Grant 50,000.00 Sales 585,750.00 715,750.00 Year 2 Sales 1,278,000.00 1,278,000.00 Year 3 Sales 1,917,000.00 1,917,000.00
  22. 22. Break-Even Analysis Projected No. of Customers Projected Break-Even Point (Units) Projected Sales (Units) Difference (Units) Year 1 3000 1,076,022 1,560,000 483,978 Year 2 5000 1,549,562 3,120,000 1,570,438 Year 3 8000 1,550,958 4,680,000 3,129,042 Total 16000 4,176,542 9,360,000 5,183,458
  23. 23. Financial Status Bank balance at 31st of December 2017 is 710,271.19 Loan Repayments outstanding 34,411.92 Interest on Loan Repayments 1820.85 36,232.77 Other likely costs in 2018 Extra Equipment for expansion Company Vehicle Rent & Rates for a larger premises Increase in salaries due to the creation of 3-5 extra positions
  24. 24. Future Plans New flavours New products Bigger premises Distribute to UK and Europe Eventually export internationally
  25. 25. Thank You