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Proctors Digital Futures Nov 2013 pdf
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Transcript of Proctors Digital Futures Nov 2013 pdf
DIGITAL FUTURES NOVEMBER 2013
Online, we don’t just see or read about brands. We use them We share them
Source: IDC Report: ‘Extrac3ng Value from Chaos
We video, click, share, tweet…
We video, click, share, tweet, socially
Pass sales
Source: KPCB Internet Trends 2013
We video, click, share, tweet, professionally
We video, click, share, tweet, wherever we are
Increasingly on the move
Source: Gartner Global Stats 5/13
Increasingly on tablets
Source: Apple
A trend we see ourselves
www.client.com
In this sea of content, quality is what will set the brand apart.
!!However, it must be distributed frequently and widely to impact on our audiences.
!!Diversity of content is important for social sharing and natural search rankings!!.
!!Responsive interface design is increasingly important for proliferating platforms .
!!Digital marketing no longer belongs in a silo. rankings.
Source: Content Strategy & the Future of Marke3ng. Kris3na Halverson
!!These are all web assets.!!rankings.
Source: Content Strategy & the Future of Marke3ng. Kris3na Halverson
!!Content marketing strategies are vital to make sure these assets are: Distributed efficiently Visible wherever our audiences are Driven by insight Creating value
!!Marketing automation technology is increasingly needed to: Manage the distribution of content efficiently Track how audiences engage with the content Make marketing investor centric
!!Processes and technologies are increasingly needed to: Measure the effectiveness of communications Prove ROI and value to the business
!!Windows on the digital world will continue to proliferate
!!New technologies will continue to compete for our attention
!!If consumers adopt them, brands will follow…
!!However, we must never adopt technology for technology’s sake!!
!!Marketing must always be: !Customer centric Distributed efficiently Visible wherever our audiences are Driven by insight Creating value!!
© Proctor & Stevenson Ltd 2005-2013 © Proctor + Stevenson Ltd 2005-2014
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Kevin Mason
Director
Tel: +44 (0)117 923 2282
Mobile: +44 (0) 7974 662 614
Email: [email protected]
www.proctors.co.uk