PROCESS[it PACK[it PROMOTE[it · PROCESS[it] PACK[it] PROMOTE[it] October 8–11, 2019 •...

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PROCESS [ it ] PACK [ it ] PROMOTE [ it ] October 8–11, 2019 • McCormick Place • Chicago, IL USA Maximize your ROI by promoting your presence at PROCESS EXPO! Research proves companies that promote their presence at trade shows have higher ROIs and more profitable experiences on site. The global food and beverage processing and packaging show.

Transcript of PROCESS[it PACK[it PROMOTE[it · PROCESS[it] PACK[it] PROMOTE[it] October 8–11, 2019 •...

Page 1: PROCESS[it PACK[it PROMOTE[it · PROCESS[it] PACK[it] PROMOTE[it] October 8–11, 2019 • McCormick Place • Chicago, IL USA Maximize your ROI by promoting your presence at PROCESS

PROCESS[it]PACK[it]

PROMOTE[it]

October 8–11, 2019 • McCormick Place • Chicago, IL USA

Maximize your ROI by promoting your presence at PROCESS EXPO!

Research proves companies that promote their presence at trade shows have higher ROIs and more profitable experiences on site.

The global food and beverage processing and packaging show.

Page 2: PROCESS[it PACK[it PROMOTE[it · PROCESS[it] PACK[it] PROMOTE[it] October 8–11, 2019 • McCormick Place • Chicago, IL USA Maximize your ROI by promoting your presence at PROCESS

Want quality traffic to step into your booth? Check out the tools at www.myprocessexpo.com.Use any or all these free tools to easily market your presence at PROCESS EXPO to your customers and prospects. You can customize many of these tools to direct people straight to your booth.

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Custom Email Signature GraphicEasily input your booth number and company name, hit submit, and you can download a jpeg graphic to insert into your email signature.

Custom Web BannersTwo sizes of web banners are available. Exhibitors can input booth number and company name, download the banners, and post them on their company website.

Personalized PDF Invitation TemplateCustomize a PDF invitation with your company name, logo, booth number, and a short description.

Printed Guest PassThese pre-printed, designed brochures cover highlights of the show and reasons your customers should attend. Passes can be customized with a stamp or personalized label and given to your sales team or mailed to your customers.

Digital EviteThrough the C.O.R.E. portal, input your booth number and company name, and a PROCESS EXPO branded digital evite can be generated and sent with the push of a button to customer lists.

Sample Press ReleaseA pre-written template of a press release can be easily customized with your information and sent to your press contacts or as a normal part of your PR process.

Show LogosShow everyone you are a PROCESS EXPO exhibitor.

Plus, don’t miss other great opportunities to maximize your exposure before and at the show:

Visit myprocessexpo.com/toolkit and get started!

FREE CUSTOMIZED MARKETING tools and promotion opportunities for all PROCESS EXPO exhibitors.

FREE PROMOTION OPPORTUNITIES INCLUDE:

Enter the Innovation Awards contest. Extra visibility is given to entrants.

Update your online listing. This is what attendees see about your company.

Let FPSA staff know which sectors you serve so you get more traffic and visibility from more potential customers.

Watch the free webinars available on the PROCESS EXPO website. They offer great tips!

We hope to see you at PROCESS EXPO 2017—the largest food and beverage processing event in North America. Here are some reasons this should be your must-attend event in 2017!

You’ll meet with professionals and get solutions from all the industry sectors.

The timing in the fall is perfect for planning your budgets for capital investments.

You can learn more about FSMA regulations and get subsidized HACCP Certifi cation training.

You can network with 15,000+ colleagues.

Trade Show Hours

September 19 9:00am – 5:00pm

September 20 9:00am – 5:00pm

September 21 9:00am – 5:00pm

September 22 9:00am – 1:00pm

USE THIS CODE, WORTH UP TO $150, FOR A

FREE PASSTO PROCESS EXPO 2017:

September 19–22, 2017 • McCormick Place • Chicago, IL USA

Register at myprocessexpo.com/invite

COURTESY OF

Your free pass includes on-fl oor education sessions. Bring your entire team!

Come visit us in booth #

CODE #

130 x 90

Company Name Here

XXXX

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XXXX

Pure processing. Proven results.Sept. 19–22, 2017Chicago, IL USA

Guest Pass: Use this code for a free registration to PROCESS EXPO 2017 on us: #XXXX

Visit us at booth #XXXXYOUR LOGO

Pure processing. Proven results.

Sept. 19–22, 2017 Chicago, IL USA

Guest Pass Use this code for a free registration to PROCESS EXPO 2017 on us: #XXXXVisit us at booth #XXXX

YOUR LOGO

Pure processing. Proven results.

Sept. 19–22, 2017 Chicago, IL USA

Visit us at booth #XXXX

Page 3: PROCESS[it PACK[it PROMOTE[it · PROCESS[it] PACK[it] PROMOTE[it] October 8–11, 2019 • McCormick Place • Chicago, IL USA Maximize your ROI by promoting your presence at PROCESS

CUSTOM, VALUE-PRICED, PRE-SHOW MARKETING PACKAGES VIA CSG

Don’t have the time or the staff availability but want to have a successful show? FPSA’s agency, CSG Creative, is offering discounted marketing and design services to FPSA member exhibitors.

Digital Advertising SuitesCSG will design and work with exhibitor on messaging for a suite of four banner ads using existing brand and design equities.

Fee: $1,000 (4 ads).

These services are available to FPSA member companies only; maximum of 25 companies total. CSG will consider expanding the opportunity to other interested exhibitors based on requested scope and agency workflow. Exhibitors will be considered on a first-come, first-served basis once the program rolls out.

Turn-around time on these projects varies from three to six weeks. Schedules and other deliverables will be agreed upon when scope of work and contract have been executed.

The following are customized opportunities for exhibitors looking for more support and creative services to design and execute PROCESS EXPO 2019 pre-show promotion campaigns.

Company-Branded Brochures and Mailing Fulfillment Using existing corporate brand or design equities, CSG will design a 4x9 or similar, 6-panel promotional brochure. Fee: $3,250 (does not include postage, printing, mailing, or fulfillment costs).

Email Strategy, Copywriting, and Deployment Using existing company branding and design equities, CSG will design a custom company-branded HTML template. In addition, CSG will schedule and write up to five emails and deploy to exhibitor’s database. Fee: $4,950 (does not include .03/email for distribution service).

Company-Branded Full-Page Print AdvertisementCSG will write copy and, using existing branding and design equities, design a full-page ad for print insertions. Fee: $1,500/ad.

[[Exhibitors interested in engaging the CSG team must commit by January 30, 2019.

Page 4: PROCESS[it PACK[it PROMOTE[it · PROCESS[it] PACK[it] PROMOTE[it] October 8–11, 2019 • McCormick Place • Chicago, IL USA Maximize your ROI by promoting your presence at PROCESS

October 8–11, 2019 • McCormick Place • Chicago, IL USAThe global food and beverage processing and packaging show.

PROCESS[it] PACK[it] [PROFit]

For more information on these projects, visit www.myprocessexpo.com/toolkit

and click on the link labeled Customized Promotional Packages via CSG Creative.

To discuss signing a contract for projects with CSG Creative, contact:

Carrie Jolly, Vice President, Strategy and Client Service, CSG Creative

[email protected]

703.706.8217

www.myprocessexpo.com

Custom marketing packages via CSG additional terms and conditions:• Packages and pricing are available to FPSA member

companies only; maximum of 25 companies. CSG will consider expanding the opportunity to other interested exhibitors based on requested scope and agency workflow. Exhibitors will be considered on a first-come, first-served basis once the program is launched.

• CSG will invoice for a 50% deposit on the requested scope of work at the time of contract signing. CSG will provide a detailed schedule with related deadlines and specifications for receiving art files, images, and other supporting documents required to execute the requested deliverables. CSG will not be responsible for the caliber and quality of the final product for exhibitors who fail to meet required deadlines or are unable to provide acceptable graphic files and high-resolution images. CSG will not be able to guarantee that the work will be completed in time for pre-show promotion if exhibitors do not adhere to required deadlines.

• CSG will include two rounds of revisions after presentation of the first concept for each project. Additional rounds may be subject to additional design and production fees. Estimates will be provided if additional fees will be charged.

• All final approved graphic files will be shared with exhibitors as requested. Exhibitors will have full creative rights to the work produced by CSG.

• All email data must be provided to CSG in an Excel or convertible data format. CSG is not responsible for the deliverability of emails if the data provided is not accurate. All exhibitors must be responsible for providing GDPR-compliant data for any mailing and digital marketing initiatives.

• Exhibitors looking for a fresh creative concept (i.e., not using existing design equities) for any or all materials will be considered and presented with pricing accordingly.