process bookFROM START TO FINISH OF THE GREAT ESCAPE

Research2problem1

strategy3 design4

ProblemThere isn’t a board game out there for old people!

The elderly love board games! They keep their mind sharp and

focused. But there isn’t a game out there targeted specifically

towards them and their lifestyles.

The Solution?A board game geared towards elders and their life current lifestyles!

All in good humor, The Great Escape pokes fun at stereotypical

events within a nursing home. The point of the game: the first to

escape the home without getting caught wins.

1

ResearchWe’ll give them something to laugh about.

Competition:

2

StrategyKeep them young, keep them focused.

audience:Ages 60 and up

Male and Female

Lives in a nursing home

Loves to play games

Social and personable

Loves a good laugh

inspiration:

Voice:Bright

Retro

Satirical

3

Bright

Retro

Satirical

Planning:

DesignThe youth aren’t the only ones allowed to have fun.

greatthe

O L D G O A Tget-a-way

greatthe

greatthe

escape

old goatthe

get-a-way

Logos:

Board Development:

greatthe

community center cafeteria

arts and craftswashroom

bedroombedroom bedroombedroom

4

The final:

Illustration Development:

community center cafeteria

arts and craftswashroom

bedroombedroom bedroombedroom

A l e x V i t a l eCREATIVE DIRECTION

O F F - B E A T I D E A S