Process Book! Caitlin Hall 19593Visual Communications02/11/2012

Index

pg 1 Conceptpg2 Breifpg3 Image/ Referencespg4 Mood Boardpg5 Experimentationpg6 Binding materialspg7 Brand Identitypg8 CI Guide

Concept

Life’s a B!#ch.

Breif

For this project we are required to create our own conceptual identity.

Apply our identity to a printed and digital portfolio, business card

and exhibition format as well as rework our previous projects to be

exhibited in our portfolios.

Image/ references

Concepts 1 Concepts 2

Concepts 4 Concepts 8

Concepts 10 Concepts 12

Life’s a Beach.

Life’s a B!#ch.

I chose to do my logo in black and white because black and white are in many ways the most unassuming colours, and in others, they are colours that can cause. I also chose black and white because they work together in strange ways. As well as being assumed as a positive and negative. My logo contains an umbrella as the icon. I chose this image because an umbrella like a metaphor can uncover or cover surprising truths. The font type is American type writer I chose this as a font because it is an unassuming font that doesn’t attract too much attention. But can pull the finger if it wants to.

Black

White

Mood board

Life’s a Bitch or for other reasons a beach. Over the past three years that establishments can never answer questions with straight answers or for that matter answers a question that influence you in a profound way. I created my logo with a double meaning because in reality every thing created in advertising is a double meaning. If advertising has taught me anything is that it is a two faced friend that is neither right or wrong. Rather it is what it is because of other influences. To tell you the truth I feel my career choice is wrong, but to be able to have the ability to change perspectives and place the world in a different light might make a difference one day.

I as a person of my own creation believe that I see the world in a very different way to others, because of this many or all persons do not understand me. I may in many aspects seem to do things the wrong way. However I do things for a reason, I am a firm believer that every action has a consequence, give and take. But if I feel that certain situation is wasting my time, I place myself in an environment that will most benefit me. And over the years though many may think I have wasted my time, it has benefited me because I finally realised something. It changed my perspective and understanding of how the world really works.

Experimentation

Girls as many say are the biggest objects that can control two faces in the most delectable fashion. Sexy cheeky alluring mysterious devious and disconcerting, many words can be said about a woman. But the reason I chose them to decorate my portfolio is I hand drew them as I am inspired by manga art. manga is one of my many interests. But I chose them because each one is a personality projected in certain situations. The girl with the umbrella, sticks with the theme of beach but her presentation says sexy mysterious B!#ch. The next girl is cheeky and alluring. The third is shy thoughtful and devious.

This is an image created by using elements that I like. This picture although complicated is self explanatory. I have a heart and it grows ever stronger. I have a mind that is filled with thought. I want to be free to spread my own wings. I love animals. I enjoy art making it as well as an interest. I love music movies and dancing. I am always on or near my computer. I created this image for my portfolio because it portrays a thought that connects to the work.

I experimented with a lot of guides in order to properly place the information in a way that flows and is equally interesting. I also waned to use the layout in such a way that it could be used for a pamphlet as well as posted and binding technique. I used guides with all the elements of my project. So that placement like those of the logo were spaced correctly.

Binding materials

Brand identity

This brand is a free spirited brand. This brand doesn’t judge, it sees from different perspectives. Listens closely and examines. It doesn’t jump to conclusions. It asks questions and finds answers. This brand is young and has its own beliefs morals and values not influenced by society but rather the learning of life.

Grids are important. I used grids to make sure that the logo was placed correctly in any document.

The umbrella must be placed by the type correctly. At a right angle.

The type should be a size that is 43mm lower of the height of the umbrella.

The colour of the logo is either black or white depending on the colour of the paper.

Same rules should apply to the business cards. exept the logo and information ust be place in the center of the business card.

The grids and layout of document. the guides are structures as follows.

vertical devides: 148.5 mm296mm445.5mm

Horizontal devide:210mm

All have two margins of 4mm