Proble m
10
description
Proble m. Need implicit information to understand available sources No information in english Low quality information on e.g. Tripadvisor Hard to find information that fits a specific type of person (age, gender, civil status, etc.). Research. Interview Backpackers/ Flashpackers - PowerPoint PPT Presentation
Transcript of Proble m
Problem
• Need implicit information to understand available sources
• No information in english• Low quality information on e.g. Tripadvisor• Hard to find information that fits a specific type of
person (age, gender, civil status, etc.)
Research
• Interview• Backpackers/Flashpackers• Exchange students
• State of the art• www.alltomstockholm.se• www.whatsupsthlm.se• www.visitstockholm.com
• Think Aloud
Primary Persona
Name: Hans NeubertNationality: GermanAge: 24 yearsEmployer: Local super martJob situation: ClerkSocial status: Single
Secondary Persona
Name: Jane McLovinNationality: USAAge: 35 yearsEmployer: ErikssonJob situation: ManagerSocial status: Single
Classic & Futuristic designClassic frontpage
Futuristic frontpage
Design revision 2Merging of classic and futuristic design
Design revision 3
NOT like Tripadvisor!
Differences• User driven vs. Editorial
content• Global focus vs. Local focus• Focus on selling vs. Focus on
information• Generic ads vs. Quality ads
