PROACTIVE DIGITAL...
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MARKETING DIGITAL AUG 19, 2020 PROACTIVE
Transcript of PROACTIVE DIGITAL...
MARKETINGDIGITAL
AUG 19, 2020
PROACTIVE
DISCLAIMER
AUG 19, 2020
AGENDA
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AUG 19, 2020
👶🏽👶🏼 Before
👶🏽👶🏼 After
ORGANIC SEARCH
PROACTIVE DIGITAL MARKETING
Organic Search - GMB Experiences
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Organic Search - GMB Experiences
GMB Website Click
Organic Search - GMB Experiences
GMB Appointment Link
Organic Search - GMB Experiences
GMB Google Posts
Organic Search - GMB Experiences
GMB Products
Organic Search - GMB Experiences
GMB Insights Rollup
Check the boxes on all 4
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Once ALL 4 are checked, think about the following
❏ Tour Icon Links
❏ Posts
❏ Products Cards
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RECOMMENDATIONS
Website
PROACTIVE DIGITAL MARKETING
Website
Custom Pages
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Now that Covid pages are covered
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RECOMMENDATIONS
ILS Traffic
PROACTIVE DIGITAL MARKETING
ILS Traffic - (Google Analytics “Referrals”)
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ILS Traffic - (Google Analytics “Referrals”)
Mar 10 - Apr 1: Covid-19 Quarantine “Hunkering Down” phase
Aug: Visitors continue to grow
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ILS Traffic Insight
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Recommendation
Paid Search
PROACTIVE DIGITAL MARKETING
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Paid Search - (Google Analytics “Paid Search”)
❏ Last Webinar Insight:
Mar 10 - Apr 1: Covid-19 Quarantine “Hunkering Down” phase
Paid Search - (Google Analytics “Paid Search”)
❏ How things look todayAug: Visitors continue to grow
Mar 10 - Apr 1: Covid-19 Quarantine “Hunkering Down” phase
Paid Search - (Google Analytics “Paid Search”)
❏ Location Implicit:
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❏ Location Explicit:
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❏ Brand:
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Paid Search - (Google Analytics “Paid Search”)
Grouping Strategies:
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Call-To-Actions:
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RECOMMENDATIONS
Reviews
PROACTIVE DIGITAL MARKETING
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GMB Reviews
Your ability to handle Reviews will define your future results
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❏ No excuses
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REPUTATION MANAGEMENTRECOMMENDATIONS
