ProAcademy What is ProAcademy? - TMPKtmpk.uni-obuda.hu/motivate/dl/2008-11-09-Jukka... · •...
Transcript of ProAcademy What is ProAcademy? - TMPKtmpk.uni-obuda.hu/motivate/dl/2008-11-09-Jukka... · •...
6/3/08
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TAMK University of Applied Sciences
ProAcademy Coach of Creativity
and Entrepreneurship
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What is ProAcademy? • A degree program for
entrepreneurship of the Business School of TAMK University of Applied Sciences
• Founded on the 6th of September, 1999 -> 10 years in 2009!
• An innovative way of studying and learning entrepreneurship
• Instead of teachers we have coaches
• Instead of classes we have offices
We have fun together! We have the right attitude!
We have fresh ideas!
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Learning philosophy • Primary elements are learning by doing and
team learning - no teaching but creating a need to learn
• Learning takes place in real life with real people and real businesses in real company the cooperative
• Model is based on the Team Academy unit from Jyväskylä University of Applied Sciences by Johannes Partanen
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Key strengths of the model • 2,5 years of intensive work experience
“built-in” – excellent communication skills – business thinking becomes natural – professional level of service – possibility to create one’s dream job
• Strong intrinsic motivation • Continuous reflection of personal goals • Capability to take responsibility and act • Studying and working is a daily experience
to be enjoyed!
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Core competences Business knowledge • concept and product
innovation • sales and marketing • contracts • finances • customer-centred thinking
Team and organization • teamwork and community • leadership • project management • crisis control • motivation
Personal skills • self leadership • will and ability to learn • applied knowledge • pressure handling • change and development • networking skills
Communication skills • written and oral communication • presentation skills • negotiations • meeting practices • international skills
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Co-operatives • Flat organization, inexpensive, low risk • Students are financially responsible for their
own companies • Total turnover approx. 200 000 € / year
– Revenues used for salaries, events, seminars, graduation trip, etc.
• After graduatation co-ops usually turn into limited (Ltd.) companies
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Current teams/co-ops
Menguru
Seepramedia
Ideareaktori
+ two new teams in Spring 2008
ProAcademy in Numbers
• Eight graduated teams • Entrepreneur rate of
graduated 20 % (under 5 % in traditional programs)
• Employment rate almost 100 % • Each company makes at least 50 projects
a year • 40-85 students study at ProAcademy
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Distribution of learning methods
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Tools of learning • Basic studies • Team meetings • Learning cells and workshops • Innovation sessions • Literature and essays
– over 900 recommended books by Johannes Partanen
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Tools of learning • Seminars • Projects (approx. 1000 hours) • 24 h innovation exam
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Team meetings
• Core part of the model! • Place for informal discussion and dialog
– Development of the student businesses – Academic and personal growth of the students
in the team – Feedback on projects or performance – Reflection on learning – Sharing feelings, experiences and knowledge
etc.
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24 h innovation – final exam
• 2 months before graduation • Customer and project unknown until
opening ceremony • 24 hours to complete project until
presentation • Graded 0-5 • Customer pays project team per grade:
0 = - 300 € … 5 = 1200 €
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Tools of learning • Camping trips with
team • Cruise seminars • ProAcademy-day • Initiation, birthday,
christmas party and spring festival
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Example projects • Seminars and events
– 360º Leadership seminar – Visio–event: seminar and contest of ideas – Pilke: charity event for the disabled – AvoInfuture: education exhibition organized
every second year – Tampere Art Factory 2008
• Business research • Lots of contracted
sales projects 16
Example projects • Graphic design and implementation of
websites, prints and CD-ROMs – Launching Student entrepreneur –competition – Huipputyyppi –magazine: twice a year
• Consulting and training – Self Management –training for students in
polytechnic
• Promotions – Subscriber connections for 3G-mobile
phones, PepsiMax, ice-hockey team Tappara etc.
• Import business
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Our vision
ProAcademy is internationally active center of learning and multi-disciplinary team
entrepreneurship 6.9.2010.
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• Learning – We learn by doing. We search and share
knowledge. We allow mistakes because that’s how we learn best.
• Enjoyment – Creative ideas are born from positive energy.
We rejoice on everyone’s success. Together we have more fun.
Our values
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Our values • Responsibility and power of many
– Everyone at ProAcademy is responsible for themselves, learning and community. Diversity is our strength. Together we achieve more. We face challenges together. Everyone deserves their place in the team each day. We strive towards team entrepreneurship.
• Expedition – We experiment bravery which allows us to
grow and evolve. We dare to dream and face the world. We expand our view of the world by our experiences. We are on a journey to become entrepreneurs. 20
What does the coach do? • Challenges – Student’s own motivation and
learning objectives as a starting point. • Believes – Coach believes more in the
student than him/herself. • Guides process, gives tools – Helps teams
and individuals to learn and develop new. • Leads – Coach focuses in the values,
attitudes, behavioral models and end results.
• Demands – Concentrates on breakthroughs and strengths, excepts goal-oriented behavior and demands more.
• Is present and available.
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Coaching styles
Giving direct advice
Giving instructions
Giving hints (own ideas)
Giving feedback
Offering alternatives
Asking questions
Summarizing
Reviewing
Reflection
Listening Pulling “Coaching”
Non-Directive
Pushing “Teaching” Directive
Coac
hing
style
Most of coaching takes place here
Downey: Effective Coaching. 22
Working zones
Stress zone
Stretching zone
Comfort zone
”Dead zone”
Flow takes place here
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Our new focus: Voimala • Voimala (‘Powerplant’) -project started last Fall • Voimala is aiming to renew the education system
to promote entrepreneurship and to establish new practices in the Pirkanmaa county educational units.
• Clients in the project are vocational schools, polytechnics and academic and applied science universities (teachers and students). – Young students from high schools and vocational schools work in the same
facilities with the students from ProAcademy at TAMK University of Applied Sciences.
– ProAcademy’s young entrepreneurs work as coaches in the training sessions.
• Project is funded by Creative Tampere –programme and TAMK R&D.
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Voimala • Surpasses educational system levels and
fields of study. • Is encouraging
– Coaching creates positive views and experiences about entrepreneurship.
– Students can walk on the ”path to entrepreneurship” which begins in vocational schools and high schools and continues as an entrepreneur and/or entrepreneurship studies in universities and UASs.
– Voimala helps students to see entrepreneurship as an option to employment.
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What would you do if you knew you couldn’t fail?
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Thank you!
Contact Information
Jukka Siltanen, Coach, M.Sc. [email protected]
ProAkatemia TAMK University of Applied Sciences
Finlaysoninkuja 5 33210 TAMPERE
FINLAND
www.proakatemia.fi