Pro Series Proposal Final

T O P F U E L T O P A L C O H O L T O P D O O R S L A M M E R T O P B I K E P R O S T O C K P R O B I K ET O P F U E L T O P A L C O H O L T O P D O O R S L A M M E R T O P B I K E P R O S T O C K P R O B I K E

One of drag racing’s unique features is that the fans can see all of the action on the track from the stands and it looks equally as spectacular on television.

Unlike other areas of motorsport, drag racing is a participation sport. The ease with which a spectator can become a competitor is unique, which has given Drag Racing the highest participation rate of any form of motorsport in Australia.

To the uninitiated, Drag Racing looks pretty simple. Two cars racing down a track after getting the green light, and the first one to the finish line wins! Well, there’s a bit more to it than that, with pre-stage and stage lights, red light starts, reaction times, and handicaps all there to spice up the action.

The variety in classes, competitor ages and types of vehicles as well as regional competitions and clubs means that Drag Racing is fertile ground for any organisation who wants to be associated with a diverse community.

Where it all beganThere’s been some suggestion the first drag race anywhere actually happened in Australia in 1930, when a Mrs. J. Jones set an official time of 18.25 seconds for the standing start quarter-mile in her supercharged Alfa at Bondi Beach near Sydney. That predates the Americans by at least twenty

years, but the only competition was against the clock that day. The sport emerged, as we know it now, in America during the fifties. It came to Australia around a decade later, with events held on airstrips and closed public roads, and the first Australian Nationals event was run in 1965 at Riverside near Melbourne, close to where the West Gate Bridge now stands.

About ANDRAIn 1973, seeking an identity of their own, drag racers involved in the Australian Street Rod Federation established the Australian National Drag Racing Association, or ANDRA as its better known. ANDRA was delegated by the Confederation of Australian Motor Sport (CAMS) as the governing body of drag racing in Australia.

ANDRA introduced a new system of classes, brackets and handicaps that we know today as Group Two. This opened up Australian drag racing beyond simple “heads up” competition, which remains the basis of the professional categories in Pro Series. In 1981 more new categories using “dial your own” handicaps were introduced as Group Three, and they remain the most popular areas of Australian drag racing.

In 1991, Group Four was introduced, combining the excitement of the “heads-up” start with the accessibility of handicap competition, using the 9.90 fixed index. The final component of the comprehensive ANDRA Pro Series

Drag Racing schedule was the addition of the popular Junior Dragster class in 1995, where future drivers face each other in half scale replicas of Top Fuel dragsters.

The ANDRA Australian Drag Racing Series (ADRS) was established in 1975, providing a national points series for the ten categories. In 2005, with the generous backing of Rocket Industries, the ADRS became the Rocket Allstars Racing Series run over six rounds annually between Perth in the west, and Mackay in the north.

Through the RARS and the six Pro Series Australian Championships for Top Fuel, Top Doorslammer, Top Alcohol, Top Bike, Pro Stock and Pro Stock Motorcycle, ANDRA has provided drag racing with a solid national focus.

Fans and SupportersDrag Racing globally is unique as far as motorsports go, we are very much a family orientated sport and very proud of it. On any Drag Racing weekend all over Australia you will find Mum, Dad and the kids at the track, either as keen competitors or loyal spectators. Our sport boasts many second, third and fourth generation racers that have been raised around the sport and are now more than happy to involve their own families in what this exciting motorsport has to offer.

ANDRA Pro Series Drag Racing is the most exciting form of Motorsport in this country!

fast fact...

Amongst the World’s Best!

The driving force of ANDRA


THE BEST VALUE FOR MONEY ALTERNATIVE TO V8 SUPERCARS!

WITH OVER 4,000 COMPETITORS, DRAG RACING IS AUSTRALIA’S LARGEST MOTORSPORT CATEGORY

ANDRA Drag Racing has been recognised as the best in the world outside the United States. In 1994 ANDRA became a foundation member of the Drag Racing Commission of the Federation Internationale de l’Automobile, and enjoys a healthy relationship with drag racing bodies around the world.

Over the past 15 years, ANDRA Licence holder numbers have grown from less than 900 to over 3500 nationally, without counting the thousands of racers who take part in ANDRA off-street events using temporary licences. Based on event attendances, ANDRA Drag Racing became one of the country’s most popular spectator motor sports in the late nineties.

Based on replacement value and the dollars put in by forward thinking state governments over the past five years, the

Australian drag racing industry now boasts around $65 million worth of venues. A conservative estimate of the investment of ANDRA Members in race vehicles and equipment produces a total value of over $410 million.

On average, an ANDRA National Championship event now represents an investment by the race teams alone of nearly $1.8 million.

Through ANDRA, Australian drag racing has shaken off its “larrikin” image. ANDRA Drag Racing is now a credible, popular form of motor sport. Maintaining and growing that is a great challenge, and in view of our successes to date, it’s one ANDRA is looking forward to.

Drag Racing Australia Group Ltd (DRAG Ltd) was formed in 2003 to act as the single commercial focus of ANDRA Pro Series drag racing activities.DRAG Ltd comprises of the Australian National Drag Racing Association (ANDRA), Willowbank Raceway in QLD, Western Sydney International Dragway in NSW and the Perth Motorplex in WA. These three venues currently stage the twelve events of ANDRA Pro Series Drag Racing.

DRAG Ltd is a non-profit organization intended to be a single, user friendly point of contact for commercial interests. The company will co-ordinate exposure and sponsorship for the sport and the tracks, as well as other projects at the national level.

Drag racing has developed some extremely viable products, as evidenced by the growth of significant corporate partnerships within the sport. The unique nature of drag racing means that careful co-ordination of events and series is necessary to guarantee maximum exposure.

ANDRAWESTERN SYDNEY

INTERNATIONAL DRAGWAYWILLOWBANK RACEWAY PERTH MOTORPLEX

TEAM AND RACER NEEDS

RULES AND TECHNICAL

LICENSING AND INSURANCE

TRACK FACILITIES

EVENT MANAGEMENT

EVENTPROMOTION

EVENTLOGISTICS

BRAND AND COMMUNICATION

MEDIA MANAGEMENT

DALE BRITTAINMarketing Consultant

P (02) 6293 9088 F (02) 6293 9855M 0418 697 784 E [email protected]

A Unit 20/1 Drew St, Greenway ACT 2900

“This is an extremely important and progressive step for the sport of drag racing in Australia. A great deal of the success drag racing has enjoyed has been the result of a co-operative approach from everyone involved, and Drag Racing Australia Group Ltd is simply another example of that. ANDRA now has a bigger stake in the commercial future of drag racing.”

ANDRA CEO, Tony Thornton

OVER 1,000,000 HITS PER MONTH!!The drag racing industry has a vibrant internet network. This is an attractive area for marketers as each of the main websites averages slightly more than 1,000,000 hits per month.

W W W. A N D R A . C O M . A U WWW.WSID.COM.AU • WWW.WILLOWBANK-RACEWAY.COM.AU • WWW.MOTORPLEX.COM.AU

The pinnacle of Drag Racing in Australia is Pro Series. Pro Series contains the top six categories, comprising of Top Fuel, Top Alcohol, Top Doorslammer, Top Bike, Pro Stock Car and Pro Stock Motorcycle. The Pro Series category is made up of the premier classes in Australian Drag Racing, the teams and cars in Pro Series are what many spectators come to see as the racing is always fast, loud and extremely exciting. All of the teams in Pro Series take their racing very seriously and approach the sport in a very professional manner, from the way the cars and teams look and perform to the promotional work performed by teams and drivers leading up to and during a racing event.

The six Pro Series categories represent the Professional area of ANDRA Pro Series Drag Racing, competing “heads-up” (even starts), using a Pro Start.

Australian Drag Racing has had a host of incredible personalities made famous by their on track and off track antics. Here are just a few of Australia’s Drag Racing Elite!

six professional categories

household names

Top FuelTop Fuel dragsters are the most spectacular race vehicles on earth. These cars use 8-litre supercharged V8 engines burning nitro-methane fuel and can accelerate from zero to 500 kph in under five seconds!

Top AlcoholTop Alcohol Eliminator combines supercharged alcohol-fuelled vehicles from the dragster, funny car and altered classes, running heads-up. V8 engines are used with over 6.55 litres capacity with large superchargers.

Top DoorslammerTop Doorslammers are the ultimate drag racing sedans, using replicas of production sedans and coupes with full racing chassis and large capacity V8 engines using methanol fuel and supercharging.

Top BikeReserved for top of the line, nitro burning motorcycles. Superchargers are also permitted. True motorcycle engines are used and can be up to 200 cubic inches.

Pro StockPro Stock cars are the highest development of street appearing, four seat sedans or coupes using 6.5 litre V8 engines fitted with carburettors only.

Pro Stock MotorcyclePro Stock Motorcycles are the highest development of naturally aspirated, stock appearing motorcycles.

Darren Morgan John ZappiaTyronne TremayneGary PhillipsJay Upton Amanda ShepherdPhil Lamattina Aaron TremaynePhil ReadBen Bray Jim ReadVictor Bray

CURRENT PRO SERIES DRAG RACING PARTNERS

Willowbank Raceway at Ipswich, just forty minutes from central Brisbane, is Australia’s leading championship drag racing facility and widely regarded as one of the nations finest motor sports facilities.

The home of high profile events such as the country’s biggest drag race, the annual Winternationals in June, Willowbank Raceway provides the excitement of the worlds fastest acceleration and most spectacular form of motor sport to over 120,000 fans per year. While most of these enthusiasts are accommodated in the raceway’s huge grandstands and large viewing mound, the raceway also provides a number of levels of excellent spectator and corporate accommodation designed to meet the needs of clients ranging from the individual race fan after a higher level of viewing comfort, through to tables of ten, exclusive 18 seat corporate boxes and finally to the major corporation desiring to entertain hundreds of clients in an exciting, action packed atmosphere. Clients not only choose from different styles of accommodation but also from a large range of events through the year.

AUG 2009 Willowbank TBC

SEP 2009 WSID Australian Nationals

OCT 2009 Perth Motorplex Pro Stock Open

NOV 2009 Perth Motorplex Goldenstate Titles

DEC 2009 Perth Motorplex Top Fuel Open

JAN 2010 Perth Motorplex Top Fuel Open 2

JAN 2010 Perth Moterplex Top Alc/PS M/Cycle Open

FEB 2010 WSID TBC

FEB 2010 Perth Motorplex 2010 Westernationals

APR 2010 Willowbank TBC

MAY 2010 WSID 2010 Nitro Champs

JUN 2010 Willowbank 2010 Winternationals


PERTH MOTORPLEX

MELBOURNE COMING SOON

ADELAIDECOMING SOON

WESTERN SYDNEY INTERNATIONAL DRAGWAY

WILLOWBANK RACEWAY

2009 / 2010 PRO SERIES DRAG RACING CALENDAR

Western Sydney International Dragway is a world class drag strip, on par with anything in operation anywhere overseas and is built to strict NHRA specifications.

Spectators are accommodated on 9 metre high mounds on both sides of the track, in a stadium format. Prescribed safety regulations define distances between the racing surface and the height and position of safety barriers, so there is a gap of 50 ft [15 metres] between the racing surface and spectators at the start line, with the spectator areas angling back at 3 degrees to half-track distance, and then running parallel to the finish line. This has created a sporting stadium with unparalleled viewing opportunities.

The pit area is located on the north-western side of the track, behind the start line. It caters for up to 500 competitors and their tender vehicles and trailers, and is enhanced with a grid of asphalt roads and turfed areas in what is the current unsealed area off the end of the asphalt.

The racing is overseen by officials based in the three-story control tower, behind the start line. Vehicles are organised in seven staging lanes behind this tower, and access the racing surface through tunnels beneath the tower. The tower houses the meeting director, timing staff, announcers, media and six corporate hospitality suites as well as daily staff offices, including sales, management, financial and secretarial activities.

CORPORATE SUITES • 14corporatesuitesalongthebackofthewesternspectatormound,parallelwiththetrack.• LocatedontheWesternsideofthetrack,offeruninterruptedviewsofthedragstrip.• Cateringforupto20peopleyourguestscanwatchtheracinginair-conditionedcomfortwhile

enjoying a delicious meal.

TOWER SUITE• Cateringfrom10to70peopleyourguestscanwatchtheracinginairconditionedcomfort

while enjoying the fine dining and spectacular views from behind the Startline.

VIP MARQUEE • PositionedhighonthewesternsideoftheracetrackabovetheStartline,itcapturestheraw

noise and sound of Drag Racing.• Availableasindividualticketsortablesoften.

• TheStartlineClubhaseasyaccesstothecompetitorpaddockareaandtrade/exhibitionarea.• Insideandoutsideseatingandincludes,• VIPonsitecarparking.

CORPORATE SEMINAR CENTRE• WSIDcanbecomethecentreofyourworkplacemarketingorpromotionalactivitieswithafully

equipped corporate seminar centre in one of the tower suites. • TheimageprojectorpermitsthedisplayofDVDs,videoorcomputer-basedimagesontoa

screen to enhance any presentation. • Awhiteboardandotherbasicmeetingroomrequirementswillensureyoucanhaveyourimage

or message presented in the best of formats. • Qualitycateringtosuitsyourneeds.• Airconditionedenvironment.

EVENT CAPACITY

60,000

western sydney international dragway

willowbank raceway

perth motorplex

CORPORATELY SPEAKING


The Perth Motorplex, Kwinana Beach is conveniently located in Perth’s southern suburbs less than 30 minutes from the City centre. Opened in December 2000, the $20 million facility has become the centre of attraction for automotive based activities including Drag Racing, Dirt Track Speedway, Burnout competitions, Street Machine Car shows and Super Cross events.

The facility boasts excellent access from Anketell Rd leading to a generous car park where patrons can choose from convenience parking or free general parking. All spectator areas have great viewing with Silver tickets and Gold reserved seating tickets with pit paddock access being the most popular.

The Perth Motorplex has the latest state of the art stadium lighting - certainly a great advantage as most major events are conducted at night time.

Major events including Drag Racing and Speedway are conducted from October through to April each season with Street Drag Racing running each and every Wednesday night from September through to May.

SPEED SUITES • Provideyourorganizationwithauniqueopportunityforrelationship

marketing.• Elevatedhighabovethedragstripforpremiumviewing• Self-containedwithairconditioning,refrigerator,closedcircuit

television, individual speaker system and tiered seating for unparalleled views of the Drag Racing action.

• Capacityfor20-25guests• VIPparkingandpitpaddockaccess• Fullbuffet-stylemeal• Allbeverages(beer,wineandsoftdrinks)• Butlerservice• EventprogramstofollowDragRacingnewsandteamdetails

EVENT CAPACITY

30,000


EVENT CAPACITY

45,000

CORPORATE SUITE• Locatedimmediatelybehindthestartlineand

ensures one of the best seats in the house for all business and social functions.

• Seating18peopleonatwo-tiered,elevatedformation, while an executive suite catering to 36 people can also be accessed.

• Air-conditionedandprovidepanoramic,elevatedviews of all the action happening on track.

• 9VIPcarparkingpassesforeachdayoftheevent.• Cateringandbeveragepackagesupplied.• Additionalbeveragesmaybepurchased.

BENDIGO BANK CORPORATE CLUB • Idealfortheindividual,grouporfamily,enjoy

elevated viewing from the immediate right hand side of the Raceway start line, just metres away from all the action.

• Grandstandstyleseatingandcorporatemarqueearespecially accommodate an enthusiast’s every need

• Insideandoutsideseatingallowsyoutocapturetheraw noise and sound of Drag Racing

• AccesstoCorporateClubincludingadmission• 1VIPcarpass• ClosedcircuitTVcoverageofontrackaction• MealscateringInclusive• Cashbar

SKY MARQUEE • Situatedinaspacioussettingwithelevatedviewingfromthe

spectator mound, the Sky Marquee allows easy access to all amenities.

• Guestsareabletowanderandmingleamongvariousothercorporate parties allowing the experience to serve as a great business networking opportunity.

• Morningandafternoontea,plusfullbuffetmealsareservedeachday and is complemented by a cash bar service.

• 12seatcorporatetablefortheFriday,Saturday&Sunday• 12corporatepassesinclusiveofpaddockpassesfortheFriday,

Saturday&Sunday• 12complimentaryThursdayadmissionpasses(corporatenot

open this day) • ClosedcircuitTVcoverageofontrackaction• Inclusivebuffetlunchanddinner• Cashbar

With 12 Major Events at World Class Venues


90%

80%

70%

60%

50%

40%

30%

20%

10%

0

0

3

6

9

12

15

10-15

Single

Per Week Per Month 6 Months Yearly Never

In arelationship

Marriedwith no

kids

Marriedwith

children(0-5yrs)

Marriedwith

children(6-12yrs)

Marriedwith

children(13-18yrs)

Marriedwith

children(18+yrs)

Divorced Divorcedwith

children

Defacto1 child

$0-$99

$100-$200

$200-$300

$300-$400

$400-$500

$500-$600

$600-$700

$700-$800

$800-$900

$900-$1000

$1000-$1100

$1100-$1200

$1200-$1300

$1300-$1400

$1400-$1500

$1500+

5%

25%

13%

4%

25%

53%

9%7%4%

11%

5%2%

0%3%

15%

7%

17%

3% 3% 3%

5%

8%

4%

0%1%

13% 13%

11% 11%10%

12%

8% 8%

16-20 21-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 66-70

0

5

10

15

20

10%

16% 16%15%

9%

3% 3%

1% 1%2%

0

5

10

15

20

25

30

35

40

0

10

20

30

40

50

60

0

50

100

150

200

250

300

350

TAS

CUM

ULAT

IVE

AUDI

ENCE

(000

s)

AVER

AGE

AUDI

ENCE

(000

s)

MARKET

NNSW PER SNSW VIC ADE QLD BRIS SYD MELB

41 111 58 69 105 138 129 132 127 259

55

SBS

NINE Network 64 118 143 115 147 163 188 276 321

5.1 13.9 7.3 8.6 13.1 17.3 16.1 16.5 15.9 32.4

6.1 16 13.1 15.9 12.8 16.3 18.1 20.9 30.7 35.7

SBS Average Audience

NINE Average Audience

35

30

25

20

15

10

5

0

Cumulative and Average ANDRA Audiences by Market by Network

Geographic Profile

Sydney

Melbourne

Brisbane

Northern NSW

Perth

Regional QLD

Southern NSW/ACT

Adelaide

Regional Victoria

Tasmania

16.3%

18.1%

11.7%

9.6%

6.9%

9.5%

7.0%

10.2%

7.4%

3.3%

MARKET %ANDRAViewers

Metropolitan Markets

Regional Markets

Gender Breakdown

Men62.9%

Women37.1%

Age Breakdown

Age 25-3419.4%Age 35-49

27.8%

Age 50-6418.6%

Age 65+8.7%

Age 0-1213.0%

Age 18-248.5%

Age 13-174.0%

Socio-Economic Breakdown

Age Breakdown Socio-Economic Breakdown

Occupation AB18.7%

Occupation C141.4%

Occupation DE14.4%

Occupation C225.5%

Age 25-3414.7%

Age 35-4927.9%

Age 65+10.8%

Age 50-6423.5% Age 18-24

5.1%

Age 13-173.6%

Age 0-1214.4%

Occupation AB11.4%

Occupation DE14.2%

Occupation C143.6%

Occupation C230.8%

excludes retirees, students, unemployed and home duties

excludes retirees, students, unemployed and home duties

Gender Breakdown

Men58.8%

Women41.2%

10%

the fans...AUSTRALIA’S BEST

ACCESS TO BLUE COLLAR DEMOGRAPHIC

INTEREST BYDEMOGRAPHIC

NET INCOMEPER WEEK

AGE BREAKDOWN

LIFECYCLE

DRAG RACING FANS ARE EXTREMELY LOYAL, GIVING

SPONSORS EXCELLENT RETURNS

with previous low saturation inthe andra championship, high

impact is guaranteed

MEDIAN AGE 34WEEKLY INCOME $687HOME OWNERS 51%RENTING 23%LIVE WITH PARENTS 26%TRADESMAN 51%CURRENTLY STUDYING 9%SINGLE 30%FIRST TIMERS 16%INTERNET USE 68%WEEKLY DRINKERS 34%WEEKLY CAFE ATTENDANCE 34%

NAME:

AGE:

ADDRESS:

TOWN:

STATE:

POSTCODE:

CONTACT PHONE NO.:

EMAIL:

See reverse for full

terms and conditions

BRANDING EXAMPLES

BRANDING OPPORTUNITIES•ANDRA Website•Event Promotion•Event Call to Actions

•Big Screens at Venues•Venue Websites•Official Marketing Collateral

•Official Stationary•Official Merchandise•Venue Signage

To further capitalise sponsorship exposure, ANDRA partners have rights to major signage through WSID, Willowbank Raceway and Perth Motorplex.

Signage throughout these raceways increase exposure at track, on TV and through magazine imagery.

All tracks around Australia have a number of areas that gain maximum logo exposure.

venue exposure and signage hotspots

sponsorshippackages

activity development intergratedpromotional business fully

•Trackside Walls•Painted Track Flanks•Start Line

•Starter’s Box•Control Tower•Corporate Boxes

•Christmas Tree•Staging Lanes

•Use of Logo and IP in National Promotions •Full endorsement from ANDRA Pro Series Drag Racing • ‘Experience of a Lifetime’ Packages including: Corporate Hospitality, Start Line visit during Top Fuel

Competition, Pre Race Track Walk, Behind the Scenes Pit Tour •Official Merchandise signed by leading drivers•Event Passes •At Venue / or Electronic Consumer Promotions •Product / Service Launches • TV Commercial Placements• Trade Space

•Yearly Business Development Meetings with other ANDRA Pro Series partners and associated companies.

•Invitation to the ANDRA Awards Dinner•Advertising in the Official Event Booklet•Access to Spectator Market Research

Your ANDRA investment also enables business development through the following avenues.

•TVExposure&Branding•VenueExposure&Branding•Sales Promotions•Corporate Hospitality•Business Networking•Webexposure&Branding

•Direct access to 4,000 competitors

•Direct marketing with ANDRA newsletters, emails and communications

exclusive media partner • ExclusivebroadcastingrightsonNetworkTen’sONEHD.• Thefirstall-newcommercialfree-to-airtelevisionchanneltobelaunchedin

over 50 years. • ONEisadedicated24hrsportschannel,broadcastinhighdefinition(HD)• AvailableonHighDefinitionTVandStandardDefinitionTVswithasettopbox.• AvailabletoregionalmarketsthroughNetworkTen’saffiliatestation–

Southern Cross • 40 x 1 hour episodes in a regular timeslot at 1:30pm Sunday

• Replays on every Friday night in Prime Time • AseasonreviewandpreviewshowwillbeonNetworkTen&ONE.• ProgrampromosonbothNetworkTenandONEtohelpraiseawarenessof

ANDRA Pro Series Drag Racing TV coverage. • Cross-promotionwithSportsTonightandothernetworkprogramming

TELEVISION

PRESS

The 21st century addition to the Motorsport News brand is a weekly (available from 9pm every Monday evening) digital, news-based motorsport magazine. NOT a website, but a leading-edge full-on, ‘virtual’ news magazine – containing the latest in news, opinion and comment on Australian motorsport of the previous seven days, presented by the well respected Motorsport News team. It is current, digital, and available via modest subscription (FREE to Motorsport News print magazine subscribers).

ANDRA Pro series Drag Racing has secured a weekly double page editorial, featuring top Drag Racing news, coming events, category ladders and TV broadcast times. Corporate branding is available through editorials and category point ladders that are rotated fortnightly.

Launched in 1993, Australia’s leading motorsport publication has evolved into an enthralling monthly read for all motorsport fans. Its success over the years has been based on a respected editorial team, which is renowned for its informed analysis and comment, on top of insightful race coverage. MNews is the authoritative and most-read print publication in Australian motorsport.

ANDRA Pro Series have featured editorials in monthly issues.

With a readership of 80% males between the ages of 18 and 49, Street Machine is the car lovers gateway to heaven. The magazine focuses on the latest motorsport news, car enhancement parts, events and entertainment. Distributed nationally it delivers a huge opportunity for ANDRA Pro Series Drag Racing and partners to reach their targeted demographics.

As of December 2008, ANDRA Pro Series Drag Racing produced its first season highlights DVD and made arrangements for it to be sold with the 2009 January Street Machine edition. After record sales increase of the January edition, Street Machine have secured an arrangement for ANDRA Pro Series Drag Racing to distribute a season highlight DVD with its national magazine on a yearly basis.

V8 SUPERCARS’ sponsorship package will take another step forward on Wednesday when a new deal is announced with Symantec.

The leading developer of ‘Norton’ computer antivirus and antispyware is expected to announce its backing of the category in a multi-year deal. Apart from becoming a ‘platform’ sponsor of the series, Norton will also take prominent signage on the TeamVodafone cars of defending V8 Supercar Champion Jamie Whincup and Craig Lowndes. Symantec’s

Norton computer products have recently backed Lowndes in a personal deal.

However, our sources suggest that there is a bigger facet to the new deal. We hear that the company will be the event sponsor of the Sandown rounds of the championship in August, which will be known as the Norton Sandown 300. – or will that become the Norton Sandown ‘360’ in deference to Norton’s popular product ...

The launch is expected to be attended by representatives of the company and Triple Eight, and V8SA CEO Cameron Levick.

AT a time when many companies are tightening the reins, Drag Racing has completed its biggest sponsorship deal since the ‘tobacco days’, with an announcement expected in the near future that Enzed

– the mobile hose and fitting service franchise – is to up its involvement in the sport in a big way as the major platform sponsor for the sport.

Having put a toe in the drag racing water by backing the

Enzed Nightfire International Series, at Willowbank, in January, Motorsport eNews understands that Enzed will now step up to a full major associate sponsorship of ANDRA for the 2009/2010 season.

Although unable to confirm any specifics of the deal when eNews spoke with him, Parker Hannifin (Enzed’s parent company) Marketing Manager Kevin Spiteri couldn’t help enthusing about the company’s involvement:

“Yes, it’s true, we are growing

our involvement with Drag Racing significantly,” he told us.

“The Willowbank event, the Enzed Nightfire series, was our first serious involvement, and it was great – the crowds, the accessibility of the teams to the public; the fact that alcohol isn’t on sale [ED: Other than corporate areas, Willowbank and WSID raceways both have ‘no-alcohol’ policies]. From our view that makes it a great family-friendly motorsport.

“And, I reckon drag racing delivers huge value and bang-

news

DRAG RACING

V8 SUPERCARS

n MORE than $30,000 was raised for the Red Cross Busfire Appeal at the weekend’s World Superbike Championship at Phillip Island. Over 40 volunteers collected from race fans during the day, with spectators digging deep to donate over $9800, and $20,840 was raised from auctioning memorabilia after the races. The top bids were for a set of Anthony West leathers that went for $1500 and a Troy Bayliss signed Ducati team shirt for $1400.

n The Clipsal 500 V8 Supercar event has won the Qantas Australian Tourism Award for the best Major Festival and Event. It was the fourth award of its kind for the Adelaide event, which drew a claimed 291,000 spectators in 2008.

n Bob Pearson is recovering well after his crash in the Bathurst 12 Hour at Mount Panorama. The Sydney driver hit the wall at Forrest’s Elbow on lap 82, just past the four-hour mark in the race and after being evacuated to a Sydney hospital’s Intensive Care Unit, his condition has improved rapidly. Doctors now expect him to complete his rehabilitation at home.

BRIEFLY...

THE V8 Supercar grid is complete, with confirmation that Tim Slade will race for Supercheap Auto Racing.

As first reported in eNews, Slade will partner Russell Ingall in two Commodore VEs in the series that starts in Adelaide in four weeks’ time.

“Supercheap Auto Racing was the series’ most improved

team last year and promises to be even better in 2009, and I couldn’t have two better blokes to learn from than Russell Ingall and Paul Morris,” Slade said in a statement.

“This is a dream come true, it’s what I’ve been working towards my whole career.”

Slade, 23, finished seventh and was Privateer’s Cup Champion in last year’s Fujitsu V8 Supercar Series, and

won Round 2 at Wakefield Park. He won the CIK Junior Intercontinental A Australian karting title, has raced successfully in Formula 3 and was also runner up in the 2006 Australian Formula Ford Championship.

SCAR will unveil its 2009 livery at a media launch at its headquarters at the Holden Performance Driving Centre on the Gold Coast this Friday.

for-buck for its fans – if you go out there on a Saturday, you can be entertained for 12 hours.

“So yes, we are in drag racing, and we’re going to be even more into it next season. You’ll have to wait for the details …”

ANDRA’s own sponsorship manager Dale Brittain was equally enthused, but unable to comment officially:

“Yes, there is something in the wind and it is a big step for professional drag racing in Australia, that will see benefits flow back to Series in a number of ways …”

Enzed set for big $ Drag Deal

Norton backs V8s, Sandown

V8 SUPERCARS

SLADE FOR SCAR

� �

media partners

POINTS LADDER REACTION TIME REPLAY PIT TALK QUALIFYING LADDER TECH TALK

Sights & Sounds Full volume and close

ups of what action makes up Drag Racing

Super Slow MoWatch frame by

frame replay action of awesome drag racing passes and crashes

Onboard Vehicle Camera See what happens inside a ANDRA Pro

Series vehicle during a high speed pass

Driver ProfilePicture of the driver with key information and facts about their

involvement in the sport

Match UpsElimination rounds driver comparisons

Deep End Interview Driver interview

straight after drag racing pass

Crew ReviewMeet the people that

make up a drag racing team

Extreme Inside Wall Cams

See a 500km pass from inside the barriers

Dale Brittain - ANDRA National Marketing & Sponsorship

P (02) 6293 9088 F (02) 6293 9855

E [email protected]

TV Viewer Snapshot

More In Program TV Opportunities

TV BRAND OPPORTUNITIES

All TV Opportunities guarantee logo placement and verbal mentions

Pro Series Proposal Final

Documents

Transcript of Pro Series Proposal Final