pro forma 1

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Design for Advertising Developing, producing and evaluating

description

pro forma 1

Transcript of pro forma 1

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Design for AdvertisingDeveloping, producing and evaluating

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1. Music Based Energy Drink• This would be related to existing drinks like Relentless, Rockstar and Monster.• They would sponsor festivals such as Leeds and Reading, Bestival, Glastonbury.• The use of celebrity endorsement will be used with artists such as Disclosure, Zane

Lowe. • The energy drink will be linked to Radio 1 and will have its own record label so it can give

people the chance to achieve having a career in the music industry.2. Sports Based Energy Drink • The product would be in a bottle instead of a typical energy drinks can so it can be used

in the gym and the drink would not spill out and so you can top up your energy rather than having it all at once.

• Bright blues would be used to keep the levels of peoples stress low and so the audience feels calm when they look at the packaging after a hard work out. It also links to it looking hydrating.

• This would be based on products such as Lucazade and Powerade.3. Organic Energy Drink• This would be based on energy drinks such as Organic Energy and Pure Rush.• It would be for the people who want a healthy lifestyle to fit in with their busy lives. • It would mainly be targeted towards women in their 30’s, a gap in the market here.• Fruity flavours and graphics.

Initial Ideas

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Initial Ideas

4. Extreme Sports Based Energy Drink• Based on Red Bull• Sponsors people to achieve their dreams in extreme sports, such as bungee jumping,

motor-cross and snowboarding.• The can will look very professional and the slogan will be persuasive to achieve

something bigger.5. Flavoured Energy Drinks• The drinks will be based on crazy new flavours.• It will have a young audience, this may cause issues when looking at advertising.• Graphic images and a bright can to make it stand out to a young audience.

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Mind Map: Music Based Energy Drink

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Mind Map: Sports Based Energy Drink

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Mind Map: Organic Based Energy Drink

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Mood Board

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Copy/Script Development

My energy drink is going to be based around a music genre. When I did my research on energy drinks I recognised a pattern, they all were endorsed by a certain sport or entertainment such as music. I want my energy drink to be based around music and for the brand to sign artists up to their record label. Names: Rapture, would be the best name for my product. It means an intense pleasure or joy, coming from the French meaning of carried away. This is the feeling you would get if you have this drink. Rapture also has a religious meaning too. “The carrying of a person to another place or sphere of existence.”I also thought of names such as Stimulation, Escape, Infinity and Push. These are all powerful names that could be used to advertise a clubbers energy drink. But in the end I thought I would choose a short, powerful name like Rapture to express the ecstasy feeling you will get when you have this energy drink. Potential Colours:I will use dark colours to show the club nightlife, but bright flash of colour over the top to show the bright lights in a club and to also make it stand out on a shelf. These bright colours will be blues, greens, yellows and reds. The colour of the name will be a simple black and white colour to make it look slightly professional against the bright colours. Potential Slogans: The Lift of the Rapture. Rapture the Energy. Be the Rapture. Feel the Rapture. 

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Copy/Script Development

Script:In my TV advert I am going to make it very inspirational and make it look like if you have Rapture then you can achieve great music. There will be a celebrity saying short international sentences to make you feel inspired to do and make music just like the inspiring artist.  

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Font/Colour Scheme Development

Colour Scheme:I would like to have a dark background for my energy drink can and then have bright flashes of light bursting through to show the dark underground scene and the lights in clubs.The bright colours will also make it stand out on the shelf in a shop. Black will be my base colour and then I will use bright reds and oranges for one flavour can and blues and greens for another. These colours will link with the urban clubbers scene.

Font:The font I would like to use would be a distorted serif font so it looks as if some of the letters is coming apart from the main part of the name. This gives it an urban effect which links to the target audience. It also gives it some graphic to the name, if parts of the letters some away from the main letters they can produce a background graphic for the name to sit on. It will give it a powerful push-out to the name making it more visible.If I do not like this font I will then choose a different font, a softer one that is recognisable on club’s leaflets. They usually have soft edges and very

rounded so they don’t look too intimidating.

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Font/Colour Scheme Development

By using a colour chart I have found the bright colours I would like to use that would contrast against the black but would work well together if they were placed in this order. Even if I did not use all these colours on one can I would make multiple cans with different flavors and celebrities advertising them and each of these main colours will represent a flavor. The reason I choose these colours are because they are bright and look like the colours that would be shown in a club with the lights.

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Here are some colour swatches, some of them are from a coloured light sauce, but it was the only way I could show the bright glow colour I want to show on the can. I want the can to look like a can you would find at a party or club.

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Harsh Fonts:Soft Fonts:

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Font/Colour Scheme Development

I have chosen to go for a softer font and go down the club route. I like both of these fonts, therefore I am going to show the pros and cons for each font to help me choose which name/logo font I should use.

Pros:•Looks like a font you would find on an urban clubs poster, fits with my target audience.•Would look good in lots of different colours.•Recognizable. Cons:•Cannot be used in both capitals and lower case.

Pros:•Unusual and will be recognizable.•I like the style of the “R”.•I like how all the letters roll into one.•Can be used in both capitals and lower case.Cons:•Looks very American. It looks more like a baseball logo rather than an energy drink.•Doesn’t fit in the urban theme.

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Font/Colour Scheme Development

I choose to use the club soft font to attract to the club land scene as it looks like a font that would be used on flyers and posters for an underground club where the target audience would be on their nights. The only problem with this font is that it does not use capitals and it cannot be used in a very small size. I may need to use a different font for the smaller information on the can.

I really like this font with a glow around the edge as it makes it stand out more and makes it look important as it is coming out from the background. I tried the font out in other bright colours and a reverse black and white. The colored fonts look too bright and the purple feels like it will appeal to more of a female audience when I would like to appeal more towards men. The reverse of the black and white

makes the font look a lot more softer, and I still need to make itappeal to the urban underground audience. Therefore I have gone with the black as the main colour and a white glow making it stand out. It is very simple but it means it can be placed over bright colours, and if I need to place the logo on a black background I can still use the reverse.

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Product Packaging Development

Here is a flat plan of the can, I wanted a large can like Relentless and monster rather than a long thin can like Pure rush or a small round can like coke. I decided to go for a long wide can so I can charge more money for the product and people feel like they get more out of the product.

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Product Packaging Development

This is the first design of my energy drink’s can. It is very simple but quickly appeals to the right target audience. The name of the drink is very bold and stands out well because of the white outline. I like the large blue and purple light on the front of the can, other than this the can looks rather simple. There is a lot of space that needs to be filled. This could be filled with competitions and live DJ’s to go and see. I like how to slogan is put on collar of the

can. It will be rounded all the way around when fitted onto the actual can making it show the lift of the rapture carries on the whole time you have this drink. The future music and the small sticker to the left is to show the record label supported by Rapture. This needs to be more obvious and bigger. It has the usual calories, ingredients and barcode on here, I put this all together on the back so it can all be easily found if need be.

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Product Packaging Development

I changed the glow graphic behind the name to make it look like an explosion from the powerful Rapture. The bright colours stand out and they still appeal more towards the male audience. On the right hand side of the can I have advertised Rapture Records and put a competition here too, this side of the can is all about the music Rapture is all about.

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Product Packaging Development

This is

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Storyboard development

Use this space to document your storyboard development.

There should be lots of variety here. The more options you look at now, the better your final piece of work.

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Task 6: Advert Development

Use this to record the variation and progress of your advert.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

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Task 6: Advert Development

Use this to record the variation and progress of your advert.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

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Task 6: Final Advert

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You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 6: Advert Evaluation

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You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 6: Advert Evaluation

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Task 7: Product Development

Use this to record the variation and progress of your product packaging.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

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Task 7: Product Development

Use this to record the variation and progress of your product packaging.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

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Task 7: Final Packaging

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You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 7: Packaging Evaluation

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You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 7: Packaging Evaluation

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Task 8: Web Banner Development

Use this to record the variation and progress of your web banner.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

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Task 8: Web Banner Development

Use this to record the variation and progress of your web banner.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

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Task 8: Final Web Banner

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You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 8: Web Banner Evaluation

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You should evaluate your final piece.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 8: Web Banner Evaluation

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Task 9: Storyboard Development

Use this to record the variation and progress of your web banner.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

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Task 9: Storyboard Development

Use this to record the variation and progress of your web banner.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

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Task 9: Storyboard Development

Use this to record the variation and progress of your web banner.

Take lots of screen shots.

Use this space to comment on your work or fill it with images with short annotations.

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You should evaluate your final piece.

Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 9: Storyboard Evaluation

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You should evaluate your final piece.

Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 9: Storyboard Evaluation

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You should evaluate your final piece.

Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 9: Storyboard Evaluation

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You should evaluate your final piece.

Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 9: Storyboard Evaluation

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You should evaluate your final piece.

Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

You should present your evaluation using a mixture of text and images. You should use images of existing products for comparison.

Task 9: Storyboard Evaluation