Pro Bono Seminar Tokyo April 23, 2010FIN_ENG]ProBonoSem… · Enhanced Corporate Citizenship &...
Transcript of Pro Bono Seminar Tokyo April 23, 2010FIN_ENG]ProBonoSem… · Enhanced Corporate Citizenship &...
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Pro Bono SeminarTokyo
April 23, 2010
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Agenda
• Pro Bono Today
• Taproot Foundation
• U.S. Case Studies
• What could pro bono look like for me?
• How do I get started?
• Best practices
• Resources & next steps…
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Pro Bono Today
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Background
+years ago…
Pro bonoservice was rare /
isolated
Taproot Foundation did
pro bono
Only lawyers did
pro bono
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years ago…
a few companies
began to do
pro bono
Background
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year ago…And were joined by
Capital One
Merck
Booz Allen Hamilton
Gap Inc.
Target & Deloitte
invested to build the field
Background
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Pro bono is part of the U.S. dialogue
• The White House
• A Billion + Change
• National media coverage• The New York Times
• Chronicle of Philanthropy
• The Economist
• The Wall Street Journal
• Government interest
• Federal, State and local
• On agenda at every major corporate giving-related platform
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Effective Pro Bono Service
maximizes social value and
business benefit.
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U.S. nonprofit partners need it
• 75% of nonprofits agree they could increase their social impact if they could receive pro bono services
• 77% of nonprofits believe that skilled volunteers could significantly improve the business practices of
their organization but only 12% use it
• 86% of nonprofit executives say it is a top priority to improve their organization’s ability to run effectively.
• On average, nonprofit revenue is down 30-40%,
while demand for nonprofit services is up 60-70%.
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Employees want to do it and are a good fit
Supply
• 7+ million Americans with
skills needed in the
nonprofit sector
• Want to make a contribution
that is respectful of their time
• Prefer to work at companies
that provide pro bono service
opportunity
• Wide range of relevant skills
Demand
• 200,000+ nonprofits in
critical need of
infrastructure support
• Wide range of needs
(marketing, IT, HR, etc.)
• Little access to corporate
networks, professional
services
• Limited budget
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Pro Bono Service is strong
in the U.S.!
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Mission
The Taproot Foundation strengthens
nonprofits by engaging business
professionals in service
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Taproot’s Strategies
1. We do pro bono:
Service Grant program—our flagship innovation
2. We inspire the pro bono ethic:
Focus on corporations: leadership, education, research
3. We enable others to do it pro bono:
Consulting, outsourcing, tools
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Taproot’s Success
Demand: 1100+ projects completed
Value: $55 million
Supply: Over 7,500 professionals engaged in pro bono service
Each volunteer donates about $12,000 worth of time/project
Impact: 97% of grantees agree project will strengthen infrastructure
Satisfaction: 92% of grantees are satisfied with final deliverables
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Taproot’s Role
NonprofitsTaproot Foundation staff:
• Conduct outreach
• Interview/screen
• Award project
• Provide readiness training
Pro Bono ConsultantsTaproot Foundation staff:
• Recruit skilled professionals
• Screen
• Train & provide tools
• Staff Teams
Pro Bono “Service Grant”
Project
Taproot Foundation staff:
• Manage and support projects
• Conduct-project evaluation
• Provide post-project reporting
Service Grant Program
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MarketingLeadership Devt
& Strategic HR
Taproot’s Service Grant Portfolio
TechnologyStrategy
Management
Strategic Planning
Prep
Strategic Scorecard
Competitor/
Collaborator Analysis
Financial Analysis
Donor Database
Basic Website
Advanced Website
HR Capacity Assessment
Performance Mgmt
Board Recruitment
Strategic Staff
Development
Key Messages & Brand
Strategy
Naming & Visual ID
Visual Identify &
Branding Strategy
Brochure
Annual Report
Presented by
American Express Presented by
Wells Fargo
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Case Study – Naming & Logo
The Need
Communications
materials had not
changed in 15 yrs.
Stale brand, turning
away parents &
c funders
The Project
Started as logo design
but discovered they
needed to rename first
The Impact
Served 450 more
families in the first year
after implementing,
providing double the
number of hours
c assistance
Before
After
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Case Study – Human Resources
The Need
Address a variety of HR issues posed by rapid growth and a demanding service model
The Project
Human Resources
assessment, HR
executives and
associates involved
The Impact
HR systems
streamlined, reduced
employee turnover,
vast efficiency
improvements
“By smoothing out these systems, we’ve created more time
for all staff. We were even able to start a new program that
we’d been planning for years.”
H. Nhi Chau, Executive Director, OASES
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• Carefully screened pro bono consultants &
nonprofits
• Well-defined, scoped projects
• Specific roles & responsibilities
• Approved timeline & milestones
• Training & delivery
• Process tools (Blueprints)
Taproot’s best practices
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How does this fit in with
what I’m currently doing?
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Framework: Spectrum of Community Engagement
What are some community engagement opportunities
you currently offer to employees?
•Cash grants
•Dollars for Doers
•Matching gifts
•Beach clean up
•Soup kitchen
•Habitat for
Humanity
•Tutoring
•Junior
Achievement
•Science fair judge
•IT assistance
•Collateral
design
•HR consulting
•Board
placement
•Board member
training
Making
Budget Extra Hands Infrastructure and Leadership
Financial
Support
Skills-Based Volunteering
General Skill Board Service Pro Bono Expertise
Hands-on
Volunteering
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Example - Full Spectrum of Community Engagement
Local school library
makeovers utilizing the
design and construction
expertise of Target’s property
development team
• Cash
Grants
• Stacking
Shelves
• Painting
• Literacy program
• Mentoring
• Board
Placement
Architecture
Construction
Interior Design
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Hig
h
Low
Engagement and Impact Magnitude
Hands on Volunteering
Nu
mb
er
of
em
plo
yees e
ng
ag
ed
Str
ate
gic
Cap
acit
y B
uil
din
g Im
pact
Skilled Volunteering
Pro Bono
Service
Board
Service
Food
Sorting
Board Placement
Marketing Support
IT Assistance
Strategic Planning
Tutoring
TYPE OF SERVICE
PROGRAM EXAMPLES
Lo
w
Hig
h
Engagement and Impact Extent
(Created by Gap Inc., 2009)
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What could this look like
for you?
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What kind of impact do I want to have?
Start by thinking about the strategic factors most relevant to you
Do I want to help my strategic nonprofit partners?
Do I want to impact the entire nonprofit sector?
Do I want to move the needle on an issue area?What organizational goals do I want my program to meet?
Is human capital and talent management my primary concern?
Am I looking to strengthen my company’s reputation?
Do I want this to be a platform for business development?
How aligned with strategic giving should this be?
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How do I get started?
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Creating Effective Projects
Reporting and Recognition
Gaining Internal Buy-In1
2
3
Getting Started: Step One
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Communicating the business value of pro bono
A. Leveraged Impact – “Multiplier Effect”
B. Enhanced Corporate Citizenship and Reputation
C. Human Resources Benefits
D. Improved Collaboration and Communication
E. Opportunity for Innovation
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Leveraged Impact – “the Multiplier Effect”
• Increase the value of your support to community partners while also increasing the magnitude of impact that your community partners have –―the multiplier effect‖
• Enable your community partners to expand their impact by building their organizational capacity, lowering operating costs and increasing efficiencies1
• Grow your support of community partners outside of fiscal donations
• Exemplify ―strategic philanthropy‖ by supporting your community partners through leveraging all of your corporate assets: funding, pro bono service and ―extra-hands‖ activities
• Increase your community investment efforts through high-impact volunteerism vs. high head-count volunteerism
Pro bono service helps ensure your community partners have access to the expertise they need to achieve their missions serving your communities
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Enhanced Corporate Citizenship & Reputation
Pro bono service deepens your reputation as a good corporate citizen
Why does this matter?
• Surveys show that corporate citizenship is now the top driver of reputation1
• Companies engaged in corporate social responsibility had a 10-year return on
equity that was 10% higher than their counterparts and a 10 year relative return to
shareholders that was 65% higher2
How does pro bono service make this possible?
• Most Americans regard the donation of products and employee time more favorably
than financial support3
• The dollar valuation of an hour of pro bono service is nearly 10x that of traditional
volunteer activities, adding significantly to your annual total community giving and
impact4
• Pro bono service helps companies stay visible, even in the face of cutbacks
• Pro bono service demonstrates the value of your company’s core competencies
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Human Resources Benefits
Pro bono service provides low-cost, high-impact opportunities
for employee recruitment, training and retention
Recruitment
• 66% of the Gen Y workforce reports that they would prefer to work at a company that
provides opportunities to apply their skills to benefit nonprofit organizations1
• 97% of MBA graduates said they were willing to forgo financial benefits to work for an
organization with a better reputation for corporate social responsibility and ethics2
Learning & Development
• 91% of HR executives believe that pro bono service would add value to training and
development programs1
• 90% of surveyed corporate HR professionals agree that contributing business
skills/expertise to a nonprofit, in a volunteer capacity, can be an effective way to develop
leadership skills1
Retention
• Cost-efficient way to offer professional development and recognition opportunities
• Strengthen relationships between coworkers outside normal scope of job3
• Expand employees’ diversity of tasks and challenges
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Improved Collaboration & Communication
• Helps to breakdown silos and nurture internal communication across divisions and geographies
• Build and strengthen relationships between employees and teams
• Provides increased ability for departments to be ―in service‖ to one another
• Provides employees with visibility into different aspects of the company and its employee base that they might not otherwise see as part of their daily job responsibilities
On pro bono projects, employees have the opportunity to work
with team members from across business units, departments
and offices
“One of the key benefits I see coming out of our
employees’ participation on pro bono projects is the
opportunity to foster strong internal communication.”
Sylvia Reynolds, Chief Marketing Officer
Wells Fargo
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Opportunity for Innovation
Pro bono service provides an opportunity for innovation –both for the company and for the community
• Enables employees to question assumptions and sharpen skills
• Apply your company’s expertise in a new forum
• Apply employees’ skills in a new and challenging environment – learn about new market risks and leadership styles
• Introduce fresh perspective and expertise to address persistent challenges
• Bring the power and productivity of the private and public sector together to create social innovation
“Applying tested skills to a fresh problem sometimes
generates innovation that you can apply to the
community and your business.”Bobbi Silten, Chief Foundation Officer
Gap Inc
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Creating Effective Projects
Gaining Internal Buy-In
Reporting and Recognition
Creating Effective Projects
1
2
3
Getting Started: Step Two
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Management
Infrastructure
Effective pro bono engagements require specific management infrastructure
Strong interest and
fit among
professionals to
serve
Increased need from
nonprofit sector
On average….
• 75% of nonprofits applicants have unrealistic or unclear expectations of scope of work or resources needed internally to complete and implement
• 30% of business professionals don’t accurately self-identify the role they can play on a project
• 65% of projects have a potentially fatal challenge at some point in the process that requires intervention
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Designing for success
Project
Management
Evaluation
and
Celebration!
Volunteer
Screening
Nonprofit
Readiness
Program
Design
Prog. mgmt and
staffing structure
Fit and readiness criteria
Interview consults
Nonprofit orientations
Defined roles, expertise
Volunteer orientations
Project templates
Program management
milestones
Service agreements
Post-project surveys
Debriefs and reviews
Each phase of pro bono service requires management infrastructure
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Creating Effective Projects
Gaining Internal Buy-In1
2
Reporting and Recognition3
Getting Started: Step Three
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How do I apply this at my company?
Employee Skill Area
Entry
Level
Mid
Level Executive
1) Marketing, Advertising, Public Relations $80 $100 $150
2) Accounting, Financial Services $90 $135 $200
3) Architecture, Engineering, Construction $75 $100 $145
4) Strategic Consulting, Organizational
Design, Human Resources, IT Services $100 $150 $225
Rounded Averages for the Above
Services $85 $120 $180
5) Legal, Medical Services $200 $250 $320
Pro Bono Service U.S. Dollar Values
Average
volunteer
hour:
$20.25
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• The project is completed and delivered in a timely manner.
• The deliverable is implementable and sustainable.
• The client’s and pro bono consultants’ expectations are met or exceeded.
• All parties involved report high satisfaction with the group’s interactions.
• The client reports that the project made an impact.
Evaluation: Five characteristics of high-quality pro bono service
Treat a pro bono client
the same as any paying client
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Putting it into action…
Resources• Spectrum of Community Engagement
• Case Studies
• Competencies Map 1.1
• Communicating Business Value
Flashcards
• Designing for Impact Framework
Connect with Service Grant
Tokyo - they can guide you…
www.probonoactiontank.org/resources
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Thank you!