Private Marketplace (PMP) deals are exclusive invite only auctions where a publisher and buyer execute a negotiated deal on

specific inventory that runs programmatically

Because They Bridge The Best Aspects of Traditional Direct

Sales and Programmatic

Advertiser (Universal Motors) and premium publisher

(Sports World News) negotiate a PMP deal

How Does It Work?

Why Are Private Marketplace Deals Attractive?

ExplainedPrivate Marketplace(PMP) Deals

I want to negotiate a deal with you where I have first

access to bid on your homepage, NFL and Premier League

ad inventory in an exclusive environment.

I am interested in targeting 20-30 year old males in this arrangement.

Traditional Direct Sales Key Benefits: Direct Relationship Between Buyer & Publisher

Premium Inventory and Custom Deals Available

Programmatic Key Benefits:

PubMatic is the leading marketing automation software platform for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Console and APIs.The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US Internet sector for the third consecutive year in 2014. The company has offices worldwide, and is headquartered in Redwood City, California.

PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.

UNIVERSAL MOTORSSPORTS WORLD NEWS(ADVERTISER)(PUBLISHER)

Ok, we will give you first look access at that inventory

for negotiated CPM rate until the end of year.

Automated workflow adds tremendous efficiencies to sales process

Ability to target specific audiences in real-time

Evaluate, target and customize ad creative for each ad impression

Transparent Inventory Quality