Private Lease Study - gfk.com
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Private Lease Study This sample report gives you information about the types of insights you can expect to receive when you purchase our Private Lease report. The full report contains deeper insights, analysis, and data.
Transcript of Private Lease Study - gfk.com
Private Lease StudyThis sample report gives you
information about the types of
insights you can expect to receive
when you purchase our Private Lease
report. The full report contains
deeper insights, analysis, and data.
© GfK
Table of Content
▪ Private Lease Today
▪ Drivers & Barriers of Private Lease
▪ Research topics & Methodology
▪ GfK’s Syndicated Research Survey 2021
© GfK
Private Lease TodayTo know whether there is a market for
Private Lease in Belgium, it is crucial to
know how much consumers know
about different Private Lease offers.
© GfK
Private Lease in Belgium is very small compared to The Netherlands, but is expected to take off in 2019
Private Lease in Belgium & The Netherlands
In 2018, 3.000 Belgians owned a
privately leased car, while this number
has increased to more than 20.000 in
2020.
In The Netherlands, Private Lease is a
huge success with more than 150.000
privately leased cars on the roads in.
© GfK
Belgian consumers start to find their way towards car usership.
21%
26%
49%
Private Lease
25%
Already use it Will definitely use it Will (most) probably not use itWill (most) probably use it Will definitely not use it
4%
21%
29%
44%
Ride-hailing
27%
4%
20%
27%
46%
Car sharing
27%
GfK Online Panel – January 2020
© GfK
Market potentialIt is a challenge to persuade the consumers who are considering it.
Source: GfK Syndicated Private Lease Research - 2019
81%
17%
2%
Consider
Private Lease
Private Lease
users
Rest of
population
© GfK
Underlying trends feed the growing shift towards usership
All inclusive formulas Popularity of subscriptions
Trying out many different products
Choosing the package that meets your needs
© GfK
Drivers & Barriers of Private LeaseLearning about these purchase
factors will enable you to
optimize your products.
© GfK© GfK
Drivers & Barriers of Private Lease
Transparency in costs, reliability of providers/cars and efficient arrangement of contracts are most imporant
when choosing private lease. Stay transparent and gain trusts of consumers!
The most preferred ‘nice to have’s are contracts including all costs and flexibilities in kilometer bundle and
possiblities of terminating contract early without penatly. Make their life easier (especially in times of troubles)!
Code of Conduct is better known to potential/current subscribers but for consumers in general, it is not well-
known. However, it could have considerable effect in their purchase decision. Raise awareness of code of
conduct and link with consumers’ need on transparency in your communication.
On average, consumer the ideal duration of Private Lease a little less than 3 years – 34 months.
Consumers do not want to share their private lease car with strangers. With people they know, this gets a bit
better but still not favorable.
© GfK
Research topics & MethodologyWhat topics are covered in the
full report and how looks the
sample composition?
© GfK
Respondents answer questions about the following topics
Topics covered in the research
Knowledge of Private Lease and the offer in the market place
Experiences of subscribers
Customer journey of subscribers
Intention to subscribe
Positioning of Private Lease providers
Barriers & Drivers to subscribe
Price elasticity
Optional: conjoint
© GfK
MethodologyAn in-depth online interview amongst three target groups
▪ Current subscribers: n = 103
▪ Potential subscribers: n = 426
▪ Remaining population: n = 461
CAWI (online
surveys)
Belgian national
representative 18 +
n = 990
LOI
15 minutes
Fieldwork:
20/05/’20 –
02/06/’20
Weighting by
region, age and
target
© GfK© GfK
The next Private Lease Study
will emphasize the impact of
the pandemic on the Private
Lease market. Benefit car
sharers while the showrooms
are closed? Is the private lease
intender ready for a full digital
only customer journey? How
will that customer journey look
like?
© GfK
Ready for GfK’s Private Lease Monitor 2021?
© GfK
Wil je graag intekenen op de volgende studie?
GfK Belgium
Laura GilsonCommercial Sales Lead
+32 472 59 73 02
GfK Belgium
Bert LijnenResearch Consultant Marketing & Consumer Intelligence
+32 497 24 67 66
▪ Happy to help and support you in achieving your
personal and companies' goals.
▪ Bert has about 15 years of experience in academic and
market research. He started his career as a data analyst,
but quickly got interested in the customer servicing and
consultancy part of market research.
▪ He is specialized in brand and consumer research in the
automotive, servicing and FMCG industries. He currently
leads the Global Brand Tracker for Lexus, as well as the
European Brand Tracker for Lexus and Toyota
▪ Bert has been working in the past for many global
companies such as AB InBev (beer), Orange (telecom),
Carrefour (retail), AXA (insurances) and Randstad
(resource consulting).
Thank you!
