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    UPDATESFrom the Adver,sing Sales Sponsorships and TieUps

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    PARTNERSHIP WITHNIDO FORTIFIED Science Discovery Center

    EVENT LAUNCH: March 27 2010WORKSHOP (BATCH 1): April 19 2010 May 1 2010WORKSHOP (BATCH 2): May 17 2010 May 29 2010

    DISCOVERY SUMMER ADVENTURES (3tle)

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    Science Discovery Centerprepared this poster/ad for thepromotion of the workshops of

    Discovery Summer Adventures.

    Indicated in the poster is theofficial partnership of ScienceDiscovery Center and Private

    Iris. The main characters of

    Private Iris are also givenvisibility, as well as the workshop

    that Private Iris will provide.

    POSTER/AD OF DISCOVERYSUMMER ADVENTURES

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    A day before thelaunch of Discovery

    Summer Adventures,

    we promoted the eventto the SPARX

    members database.

    Since Science

    Discovery Centerwasnt able to send

    their event posterimmediately, Czariedited the workshop

    poster and came upwith this one.

    EMAIL BLAST

    PROMOTING THEEVENT LAUNCH

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    This is the officialposter sent by Science

    Discovery Center forthe promotion of theevent launch on March

    27, 2010.

    This design came late

    though, night of March26. But we were ableto promote the event

    through the improviseddesign (showed in the

    previous slide).

    OFFICIAL EVENTLAUNCH POSTER

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    Handled by Science Discovery Center is the registration of the attendees. On the table arethe posters of the workshops of Discovery Summer Adventures, wherein Private Iris has

    visibility (its characters, Private Iris as official partner, Private Iris as workshop provider.)

    REGISTRATION IN FRONT OF SCIENCE DISCOVERY CENTER (SM MALL OF ASIA)

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    A more close-up photo of the poster/ad in acrylic stand on the table at the registration area.It has the visibility of Private Iris (characters, as official partner, and workshop provider).

    REGISTRATION IN FRONT OF SCIENCE DISCOVERY CENTER (SM MALL OF ASIA)

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    The entrance of the event. Visibility of Private Iris: 1) Official partner note; 2) Image ofcharacter Danton Cord; 3) Image of character Iris Able.

    THE ENTRANCE OF SCIENCE DISCOVERY CENTER (2ND FLR, SM MALL OF ASIA)

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    On the main backdrop is the visibility of Private Iris: 1) Official partner note on top; 2) Image of character Danton Cord; 3) Image of character Iris Able.

    CENTER STAGE OF SCIENCE DISCOVERYS EVENTS ROOM

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    Located beside the center stage is the booth of Private Iris. Displayed are the following: 1)Private Iris comic books; 2) Private Iris merchandise items; 3) Posters of the Subscription

    Promo, Science Comic Workshop, & Case 10 Launch of Private Iris;

    4) fliers of Private Iris general flier and subscription promo flier

    DISPLAYS OF THE BOOTH OF PRIVATE IRIS

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    Heres a close-up of the poster ofthe Launch of Case #10.

    To be held on April 18, 2010In Powerbooks at SM Mall of Asia.

    This is the first time that Private Iriswill hold a launch in this branch.

    We promoted this during the event

    in Science Discovery, which islocated at the same mall.

    PROMOTIONAL POSTER OFTHE LAUNCH OF CASE #10

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    Heres a close-up of the poster ofthe subscription promo poster.

    Aside from having presence on theofficial website, this was alsopromoted in the event through

    poster, fliering, and by the hosts(Jamie Bautista & Czari) during the

    Private Iris time at 3:00pm.

    PROMOTIONAL POSTER OFTHE SUBSCRIPTION PROMO

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    When the attendees visit thePrivate Iris booth, they

    answer the tickets of the

    Guess How Many Coinsgame. Then, they receivethe ADVENTURE CARD,

    which has instructions aboutthe games they will play

    before they could claim theirprizes from Private Iris.

    *note: step 3 did not pushthrough because the Spark

    Me Up booth could not fit inthe doors.

    THE PRIVATE IRIS

    ADVENTURE CARD

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    This is also the main backdrop of the Private Iris booth. When a kid plays, he chooses whichcharacter he likes. Then, he holds the nametag of that character, and with his eyes

    blindfolded he pins this nametag on the character.

    PRIVATE IRIS GAME (STEP 1): PIN THE NAMES ON THE CHARACTERS

    After completing the game successfully, the kid receives a Private Iris stamp on hisADVENTURE CARD.

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    This a memory game. The kid looks at the photos of the characters first. Then, the cards areturned and the kid has to guess at least 1 pair.

    PRIVATE IRIS GAME (STEP 2): SAVE N MATCH

    After completing the game successfully, the kid receives a Private Iris stamp on hisADVENTURE CARD. Then, he claims his prize from Private Iris.

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    The partners had a chance to beon the center stage of the event.

    During the Private Iris time, thefollowing were promoted by writer

    Jamie Bautista:

    1. What is Private Iris?

    2. Added values to the comic3. Anvil Award of Private Iris4. About Sparx 5. Upcoming events of Private

    Iris (April 18 and April 21)

    6.

    Activities to enjoy in theexhibit of Private Iris duringthat event

    7. About the Private Iris ScienceComic Workshop

    PRIVATE IRIS TIME (ON THE CENTER STAGE)

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    Mascots of Private Iris and Danton appeared in the event for the photo ops of the attendees.They appeared twice: 1) during the time of Private Iris on center stage, 2) during the raffle

    draw at the end of the event. Private Iris also participated in the raffle.

    THE MASCOTS APPEARANCE

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    Storylands lion mascot prepared a lot of dance presentations for the kids. But everyonealso wanted to see Danton and Iris dance to the tune of Nobody. Iris didn t want to dance,

    staying true to her personality, but Danton did dance on stage.

    MASCOT DANTON CORD DANCES ON STAGE

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    Heres another photo of the lion

    mascot and Danton Cord dancingon the stage.

    The man behind the Danton Cordmascot during this event was

    Mr. VAL.

    MASCOT DANTON CORDDANCING ON STAGE

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    RAFFLE DRAWS

    Science Discovery Center had its own

    raffle draw. Private Iris also gave awayprizes to the winners of the game

    Guess How Many Coins. Other prizeswere raffled off.

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    Mr. Jamie Bautista (writer), PiaMendoza & Ces Angquilo

    (accounts specialists), Jhack

    Noveda (admin asst.)

    Mr. Jamie Bautista (writer of Private Iris), Czarina Flores (advertising & marketing associate),

    Pia Mendoza & Ces Angquilo (accounts specialists).

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    Czarina Flores (Advertising & Marketing Associate of Blue Cow), Mr. Dennis Cruz (AssistantVice President Marketing of SM Supermalls), and Mr. Jamie Bautista (creator / writer of

    Private Iris, consultant of Blue Cow)

    COMPLIMENTARY COPIES OF PRIVATE IRIS COMICS GIVEN TO THE HEAD

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    SPONSORSFrom the Adver,sing Sales Sponsorships and TieUps

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    TIEUPSInterested brands to ,e up with Private Iris

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    Interested brands to ,e up with Private Iris

    GAKKEN Science

    Experiment Classroom

    CableLink Kiddie Club

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    NIDO FORTIFIED Science Discovery Center is buying a full-page advertising space inthe 11th issue of Private Iris to be released in June 2010.

    Along with this payment, Science Discovery Center is giving buyers of this issue entrancediscounts to Science Discovery Center valid until October 31, 2010.

    Full-page ad material to be made by Science Discovery Center.

    NEW PAID ADVERTISER

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