Privacy – A Question of Balance
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Consumers indicate they would want severe consequences for illegal use of personal information, with more than half saying the firm should be put out of business or executives jailed. 38 % 35 % 18 % Company put out of business Executives jailed Company fund privacy protection efforts Understand Consumer Perspective Understand Consumer Perspective Attitudes & Policies." Chris Hoofnagle, Jennifer King, Su Li, Joseph April 14, 2010. Government Action On the Horizon In early 2012, the White House released a Consumer Privacy Bill of Rights calling on formalized policy. It appears likely that both around the world and in the United States that more robust consumer privacy measures will be adopted. Prove Trustworthiness Consumer opinion is undecided in many areas relating to the use of their information, giving banks and merchants an opportunity to develop solutions that prove their worth. Would let company email them after a purchase Would share information about preferences and likes with retailer Would allow credit card info to be saved at website to speed purchases 19 % 23 % 27 % 39 % 43 % 44 % AGREE NEUTRAL y would want r illegal use of th more than half e put out of ailed. g, Su Li, Joseph April 14, 2010. In early 2012, the W I l 2012 th W on formalized polic United States that Would Agree to Geo-Tracking Would let a company track my location through mobile phone for offers Deliver Clear Benefits Consumers are open to tools such as geo-specific offers and discounts, but are wary of the underlying technologies like location tracking. Education and safeguards will be required to integrate consumer perceptions and new information-driven tools. Interested in Geo-Tracking Would like to receive special offers or coupons on phone while near the store 10 % 43 % Privacy: Privacy: First Data Universal Commerce Tracker, April 2012 (Research conducted for First Data by Applied Research and Consulting LLC) © 2012 First Data Corporation. All Rights Reserved. A Question of Balance The question has been building worldwide: How can individuals’ privacy be protected in the face of advancing mobile and online technology? When developing payment solutions, it is vital that banks and merchants foster ‘privacy by design’ to ensure flexibility and compliance long-term, and offer a plethora of payment options that consumers will trust.
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The question has been building worldwide: How can individuals’ privacy be protected in the face of advancing mobile and online technology? When developing payment solutions, it is vital that banks and merchants employ “privacy by design” to ensure flexibility and compliance long-term, as well as offer payment options that consumers will trust. This infographic—based on recent First Data research—examines consumer attitudes toward data privacy.
Transcript of Privacy – A Question of Balance
Consumers indicate they would want severe consequences for illegal use of personal information, with more than half saying the firm should be put out of business or executives jailed.
38%35%18%
Company put out of business
Executives jailed
Company fund privacy protection efforts
Understand Consumer Perspective
Understand Consumer Perspective
Attitudes & Policies." Chris Hoofnagle, Jennifer King, Su Li, Joseph April 14, 2010.
Government Action On the HorizonIn early 2012, the White House released a Consumer Privacy Bill of Rights calling on formalized policy. It appears likely that both around the world and in the United States that more robust consumer privacy measures will be adopted.
Prove Trustworthiness
Consumer opinion is undecided in many areas relating to the use of their information, giving banks and merchants an opportunity to develop solutions that prove their worth.
Would let company email them after a purchase
Would share information about preferences and likes with retailer
Would allow credit card info to be saved at website to speed purchases
19%23% 27%
39%43%44%AGREE
NEUTRAL
y would want r illegal use of th more than half e put out of ailed.
g, Su Li, Joseph April 14, 2010.
In early 2012, the WI l 2012 th Won formalized policUnited States that
Would Agree to Geo-TrackingWould let a company track my location through mobile phone for offers
Deliver Clear BenefitsConsumers are open to tools such as geo-specific offers and discounts, but are wary of the underlying technologies like location tracking. Education and safeguards will be required to integrate consumer perceptions and new information-driven tools.
Interested inGeo-TrackingWould like to receive special offers or coupons on phone while near the store 10%
43%
Privacy:Privacy:
First Data Universal Commerce Tracker, April 2012 (Research conducted for First Data by Applied Research and Consulting LLC) © 2012 First Data Corporation. All Rights Reserved.
A Question of Balance
The question has been building worldwide: How can individuals’ privacy be protected in the face of advancing mobile and online technology? When developing payment solutions, it is vital that banks and merchants foster ‘privacy by design’ to ensure flexibility and compliance long-term, and offer a plethora of payment options that consumers will trust.
