23rd February, 2012

All-new Toyota Prius C The Pinnacle Among the Latest Generation of Fuel Efficient Hybrid Cars

Toyota’s hybrids have been leading the industry for years. Model types have increased over time and, in addition to sedans and MPVs, Hybrid Synergy Drive has now crossed over into hatchbacks. The all-new Toyota Prius C has already made its grand arrival to Hong Kong, adding a welcome new member to the Prius family. With its dynamic exterior and exceptionally low fuel consumption, this all-new Toyota Prius C is taking more people into the new era of Toyota hybrid cars. . Crown Motors Limited held a launch ceremony today for the all-new Toyota Prius C at its Kowloon Bay showroom, attracting hundreds of media and VIP guests. The Deputy Chief Engineer of Toyota Prius C, Mr. Hiroshi Hatada, flew in from Japan to join the ceremony. He along with Mr. Cedric So, Managing Director of Crown Motors Ltd., jointly carried out the grand unveiling ceremony for the all-new Toyota Prius C. Toyota’s hybrids have always been industry pioneers for their environmental protection efficiency and superior driving performance. The all-new Toyota Prius C continues this legacy of excellence and adds even greater enhanced environmental protection, providing a highly interactive driving experience for its owners. Equipped with a newly revamped Toyota hybrid synergy drive system that incorporates state-of-art technology, the Prius C is designed to minimize size and weight. This allows for dramatically reduced fuel consumption that results in an incredible 26.5 km/L on the road with each kilometer costing just $0.6 in petrol. This is indeed the pinnacle masterpiece for a new generation of fuel efficiency hybrids. The all-new Toyota Prius C also displays a lighthearted playfulness through its distinctive exterior design and striking blue Toyota badge, which aptly shows the dynamic personality of this hybrid vehicle. In addition, it comes with a choice of nine different colours, so you can easily select the tone that reveals your unique individual style. Its compact size gives the Prius C a light and agile personality. The wide field of vision also makes it easy to control the car even for those with little driving experience. Inside, the Toyota Prius C underwent a very careful re-design, offering plenty of roomy comfort. The engine placement and seating configuration successfully harmonise together to create greater

headroom. The battery as well is positioned under the back seats to open up a huge rear storage space. In addition, the high efficiency battery comes with a 7-year factory warranty guarantee, which reflects its quality and reliability. Each amenity, too, reinforces this vehicle’s playful nature, unifying environmental protection concepts with pure driving pleasure. Moreover, this is the first Toyota hybrid that provides a 3.5-inch high contrast colour TFT multi-information display monitor. This novel interactive information display raises environmentally responsible driving pleasure to another level The factory-installed audio system is equipped with a Bluetooth connection, external connection and USB plug, making it compatible with most audio accessories and smartphones on the market today. The LED headlamps also work to reduce electricity consumption while improving reaction times and lengthening battery life. With a host of newly added amenities, the design concept of the Prius C reveals a long-awaited vision of excellence. In addition to conventional ABS, EBD and BA systems, the all-new Toyota Prius C is also equipped with advanced TRC and VSD active safety systems, which improve its ability to make sudden changes on various road conditions. The interior as well is equipped with 9 SRS airbags, providing comprehensive safety for driver and passengers. In order to illustrate the extraordinary fuel saving power of the all-new Toyota Prius C, Crown Motors held an interesting activity named “Prius C - The Next Generation” The Longest Drive Challenge”– a fully fuelled all-new Toyota Prius C set off immediately after the launch ceremony, running throughout the territory. Car fans were invited to guess the mileage that the all-new Toyota Prius C could travel and the winner will be awarded with 1-year free petroleum*. The activity was a total success and received great response. Participants have stayed closed to the updated status of the Prius C on road through the official Toyota Facebook Fanpage, while the rising mileage of the vehicle offered extensive excitement to the game. Lastly, the all-new Toyota Prius C created the mileage of 910.8km in this activity after a few days of travel, undoubtedly the pinnacle masterpiece for a new generation of fuel efficiency hybrids. Apart from the all-new Toyota Prius C, the brand new 2012 Toyota Prius has also been displayed at the event. As Toyota’s hybrids flagship series, the Toyota Prius always strives for perfection to ensure the very finest hybrid automotive performance. This brand new Toyota Prius retains the low wind resistance drag coefficient and streamlined exterior design as its predecessors in order to reap the advantages of low fuel consumption and low emissions.

The interior layout reflects a strong sense of science fiction chic, reinforcing the importance of Toyota’s hybrid technology for the development of future vehicles. The all-new Prius has also added even more amenities and is breathtakingly gorgeous both inside and out. This pioneering Toyota Prius is also the first vehicle equipped with a solar moonroof with solar ventilation system, bolstering its reputation for environmental protection excellence. The solar boards positioned on the roof above the back seats actuate the ventilation system, allowing the Prius to effectively reduce the temperature inside the car even when parked outside under a blazing sun. The result is less reliance on the car’s air-conditioning system, which conserves energy and at the same time reduces harmful pollution emissions into the environment. This is especially suitable for Hong Kong’s hot and humid season. *An amount of HK$10,000

The all-new Toyota Prius C Specifications: Modern and Energetic Exterior: Overall Length： 3,995 mm Overall Width：1,695 mm Overall Height：1,450 mm Front Fog Lamp LED Headlamp with Auto Levelling* Headlamp Cleaner* Power Adjustable & Retractable Door Mirrors with Trafficator

Excellent Performance: Engine Type：L4 DOHC 16-valve VVT-i Engine Displacement：1,497cc Max. Output：54kW (73PS) / 4,800rpm Max. Torque：111Nm (11.3kg-m) / 4,000rpm Transmission Type：Electronically Controlled CVT Electric Motor：Synchronous Alternating Current Motor (Permanent Magnet Type)

Max. Output：45kW (61PS) Max. Torque：169Nm (17.2kg-m) Total System Output：74kW (101PS) Tyre & Wheel：185/60R15 Alloy Wheel*/ 185/60R15 Full Wheel Cap#

Spacious Interior Design Leather Steering Wheel * Steering Wheel with Multi-Function Switches (Audio, Air Con and Information Switches

with Touch Tracer Display) Cruise Control System Smart Entry and Push Start System 60/40 Split Foldable Rear Seatbacks EV Mode

ECO Mode ECO Driving Indicator 3.5-inch High-Contrast Color TFT Multi-information Display Monitor Electronic Tuning Radio / CD Player with 6 Speakers, AUX-in, USB and Bluetooth Function

Safety Facilities: Anti-lock Braking System Electronic Brake Force Distribution Brake Assist System Traction Control System Vehicle Stability Control 9 SRS Airbags (Dual Front, Front Side, Driver Knee and Front & Rear Curtain Shield

Airbags) Anti-theft System with Alarm Immobilizer Rear Parking Sensor

* Exclusive for Prius C Champion # Exclusive for Prius C

All-new Toyota Prius C Price: New Car Launch Price Prius C Champion HK$219,100 (After deduction of the

Government’s tax incentive for Environment-friendly Private Vehicle)

Prius C HK$209,500 (After deduction of the Government’s tax incentive for Environment-friendly Private Vehicle)

For more information, please visit Crown Motors Ltd. website ( http://www.crown-motors.com/ ) or contact our Toyota sales representatives. Toyota Showroom: Kowloon Bay Main 2305 4555 Wanchai 2866 1020 Yuen Long 2477 4286 Sha Tin 2688 2778 For media enquiries, please contact: Ms. Lilian Koo Crown Motors Ltd. Tel: 2880 1361 Fax: 2887 2787 Email: lilian.koo@crown-motors.com

Photo Caption:

Mr. Hiroshi Hatada, Deputy Chief Engineer of Toyota Prius C, flew in from Japan and gave a speech prior to the official unveiling ceremony.

Our guests of honor, Mr. Cedric So (Left), Managing Director of Crown Motors Ltd and Mr. Hiroshi Hatada (Right), Deputy Chief Engineer of Toyota Prius C, presided over a Toasting Ceremony.

Mr. Ronald Wong, Marketing General Manager of Crown Motors Ltd., delivered a fascinating and well-prepared product presentation.

Ms. Rabeea Yeung was deeply impressed by the all-new Toyota Prius C featuring with its dynamic exterior and exceptionally low fuel consumption.

Our guests of honor, Mr. Cedric So (Left), Managing Director of Crown Motors Ltd and Mr. Hiroshi Hatada (Right), Deputy Chief Engineer of Toyota Prius C hosted the kick-off ceremony of “Prius C - The Next Generation” The Longest Drive Challenge”