Priority Jugglers Profile: Psychographic Segmentation and the Health Care Consumer
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Transcript of Priority Jugglers Profile: Psychographic Segmentation and the Health Care Consumer
Priority Jugglers 18% of Segmented Population
I worry more about my family’s health than my own. I make sure they are well cared for, but I may not take the time to invest in my own wellness. I am constantly on the go, juggling many responsibilities, so getting sick is not an option. Even when I do get sick, I don’t let it get in the way of daily life – family, work, etc.
I wiI will go to the doctor when it’s necessary, and I’ll investigate health information at the moment I need it, but not before. The doctor is an authority, but I also like to learn from other people – friends, family, or others who are managing a health issue like mine, for advice and support. I have faith that things will work out in the end.
Priority Jugglers are very busy with many responsibilities. Because of all these responsibilities, Priority Jugglers may not take the time to invest in their own wellbeing and are reactive when it comes to health issues.
However, Priority Jugglers are very proactive when it comes to it comes to their family’s health and will make sure their loved ones receive the care they need.
Reactive Family’s Health is Priority
Multiple Responsibilities
Influenced by Family/Peers