Print work Planning

TV Listing Magazines

• One piece of the print work that must accompany our soap opera is a cover for a current Television listing magazine. The first decision that needed to be made is what publication will my magazine cover be used for. I found webpage (RadioandTelly.co.uk) that had an overview of all the most popular listing magazines in Britain. This website was an extremely useful resource that helped me arrive at my decision.

Table Taken from (RadioandTelly.com)

Audience

• One of the reasons for choosing What’s on TV is that it has an B, C1, C2 demographic. For our soap I thought this was perfect as it attracts the same audiences as channel 5 (the channel our soap will be broadcast on). Furthermore both What’s on TV and Channel 5 predominantly attracts audiences of mixed genders. Although What's on TV has a slightly higher number of female readers, I feel it is still the best choice as we also want to attract females to watch our soap as they are the still the biggest consumer of soap operas in Britain.

Final Decision

• After extensive research and the help of RadioandTelly.com I decided What's on TV is publication my cover would be used for. This was due to several different factors. I felt the price was right as it is the second cheapest (behind TV Choice). It has the same amount of listing pages as TV choice but roughly has 16 more pages than TV choice giving the reader more value for money. Although it features less TV channels in their listing this was not a factor for me as my show runs on a Freeview channel so is included in all of the listing magazines. Whilst TV choice has more channels in their listing they do not have any radio channels like What’s on TV has, this will further attract the audience.