Print v Digital

Emma Davies,

marketing officer

The big question?

Overview

• Audiences

• Change

• Pro’s and Con’s

• Examples

• Recommendations

• Questions

Who are we talking to?

Target audiences:• PWLD

• Families & carers

• Campaigners

• Fundraisers

• Donors

• LA’s

• Government

• Community groups

• Staff

Digital activity

• www.mencap.org.uk

• Social media

• Video

• Blogs

• Donations

• Be Mencap

• Case studies

• Intranet

• Branding Toolkit

Digital pro’s and con’s for Mencap

Pro’s

• New audiences

• Tracking

• React

• Feedback

• Accessibility

Con’s

• Development

• Content

• Alienate

• Growing your

audience

• Accessibility

• Whole word!

Digital highlights

• Over 1 million visits from almost 700k people

• Over 1200 people made donations – approx

£70k

• Over 71,000 downloads

• 47% increase in twitter followers

• 64% increase in Facebook fans

• A click through rate of 14% from Be Mencap

• 53,000 visitors to our blog

• 123,00 youtube video views

Print activity

• Viewpoint

• Connect

• Direct mail

• Leaflets and newsletters

• Reports

Print pro’s and con’s for Mencap

Pro’s

• Easy read

• Hard copy

Con’s

• Time

• Print costs

• Track

• Audience size

Examples

• Lord Freud

Recommendations

1. Do some research

2. Make small steps

3. Be brave

4. Test it

5. Make sure it works for you

and your audiences!

Thank you for listening.

Any questions?

Visit the CharityComms website to

view slides from past events, see

what events we have coming up and

to check out what else we do.

www.charitycomms.org.uk

North West Regional Group

14 May 2015

Manchester

#ccnorthwest

North West Regional Group

Print v digital