Print Reference Is It Dead Yet
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Transcript of Print Reference Is It Dead Yet
Print Reference: Is it dead yet?
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
David A. TyckosonAssociate Dean, Henry Madden LibraryCalifornia State University, Fresno
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
Nature of Reference Collections
Noncirculating Close to reference service desk Comprehensive
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
The Problem Part 1:The Size of Reference Collections
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
The Problem Part 1:The Size of Reference Collections
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
The Problem Part 1:The Size of Reference Collections
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
The Problem Part 2:The (non)Use of Reference Collections
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
The Problem Part 2:The (non)Use of Reference Collections
How often should something be used to be placed in a reference collection?
OnceOnce a yearQuarterlyMonthlyWeeklyDaily
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
The Problem Part 2:The (non)Use of Reference Collections
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
The Problem Part 2:The (non)Use of Reference Collections
2009-2014 Usage Data Titles = 11,227
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
The Problem Part 2:The (non)Use of Reference Collections
2009-2014 Usage Data Titles = 11,227 Used once or more = 4,678 (41.7%)
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
The Problem Part 2:The (non)Use of Reference Collections
2009-2014 Usage Data Titles = 11,227 Used once or more = 4,678 (41.7%) Used once a year or more = 1,627 (14.5%)
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
The Problem Part 2:The (non)Use of Reference Collections
2009-2014 Usage Data Titles = 11,227 Used once or more = 4,678 (41.7%) Used one a year or more = 1,627 (14.5%) Used quarterly or more = 341 (3.0%)
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
The Problem Part 2:The Use of Reference Collections 2009-2014 Usage Data Titles = 11,227 Used once or more = 4,678 (41.7%) Used one a year or more = 1,627 (14.5%) Used quarterly or more = 341 (3.0%) Used monthly or more = 48 (0.4%)
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
The Problem Part 2:The (non)Use of Reference Collections
2009-2014 Usage Data Titles = 11,227 Used once or more = 4,678 (41.7%) Used one a year or more = 1,627 (14.5%) Used quarterly or more = 341 (3.0%) Used monthly or more = 48 (0.4%) Used weekly or more = 3 (0.02%)
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
Twenty Most Used Print Reference Titles
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
Dave’s Solution
Circulate your reference books
Charleston Conference November 6, 2014
Print Reference: Is it dead yet?
Print Reference: Is it Dead Yet?
Publish, Perish and the Plateau
Rolf A. JankeCEO, Mission Bell Media
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Publish
What formats for print are still viable, affordable (for the customer) and profitable?
Formats that are also attractive digitally. Monographs, academic handbooks and single
volume reference. Take advantage of changing technologies and
realize that print can be the default purchase.
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Perish
Can traditional reference publishers sustain growth based on a publishing strategy that does not include any form of print?
Non traditional reference publishers provide new solutions without serving up print.
Shrinking real estate. Alexander Street Press, Adam Matthews
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
The Plateau
Can reference publishers survive on the plateau?
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
The Plateau
Print sales never hit bottom as expected. Ebook sales have slowed to single digit
growth after many years of double digit growth.
2013 - Approximately 5% Ebook growth while hardbook/paperback sales remained flat. (2013 data per digitalworldbook)
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Predictions, predictions, predictions… The print vs. electronic choice will always
be apparent: to each his own.
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
The Global Effect
Publishers deploy global campaigns to promote relevant reference works.
Academics topics in the English language are desirable.
In some countries i.e. Japan, there is a demand for US print reference works and the higher the price the better (high price = high value).
Global sales help publishers afford reasonable print runs to lower unit costs.
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
"Print a thousand copies of a printed book, and odds are, even through fire, flood, or the ravages of war, a copy will survive somewhere, somehow. How much confidence can we have that books published in e-book format only, will be readable in twenty-five years, fifty years, a hundred years? We are in danger of recreating the world of haves and have-nots in this exciting information age. The printed book continues to remain more accessible on any income level, than any other form of information." —Allan Kornblum, publisher, Coffee House Press, The Huffington Post, Feb. 15, 2011
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Alive and kicking
Elisabeth Leonard, MSLS, MBA
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
People still use and ask for
Subject handbooks Databases, Encyclopedias Dictionaries Updated editions
As well as journals, articles and textbooks
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
“E” (and a little print)
Academic Public Special
Print only 0.5% 0% 3%
Print preferred 4% 5% 6%
Online only 7% 0% 11%
Online preferred 68% 35% 50%
No preference 22% 60% 31%
No longer purchase reference
1% 0% 5%
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Funds and formats
“Our 'reference' fund is only for print material. So our online reference buying is increasing each year. Our print reference buying is holding steady or decreasing.”
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Reference budgets: past and future
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Increase Stay the same Decrease Don’t spend now Don't know Eliminated
Last 5 0.12 0.32 0.49 0.069 0.069 0
Next 5 0.133 0.348 0.489 0.024 0 0.05
5%
15%
25%
35%
45%
55%
n=376
Financial concerns
“Print is still important format. We would like to have an extensive virtual reference collection but annual subscriptions of too many titles is not financially realistic. We purchase one-time-payment titles with permanent access as the budget allows. We do not have budget to purchase a large collection of annual subscriptions.”
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Room for both?
“Online reference, of course, has the potential to be available to more users, especially if it is multidisciplinary. It can be updated easily; it's best if the dates are given for the updates at least. We revere the print here, too....& have some storage space.”
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Format agnostic
It just depends on the item itself. We try not to let format dictate too many of our decisions, though we definitely have moved more towards purchasing online content.
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Sets a mood
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
User experience and choice
“We purchase what best suits our users to the best of our ability which sometimes means online, sometimes print and sometimes we purchase the reference resource in both print and online because it is that important.”
“We have purchased based on faculty requests, and they usually decide if they want print or electronic.”
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Imagery
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Discovery
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Circulates well
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Marla E. PeppersAssociate University LibrarianJohn F. Kennedy Memorial LibraryCalifornia State University, Los Angeles
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Library as Networks of collections, experts, facilities, technologies and
business practices.
Library as Place for learning, teaching, collaboration, social student
engagement, community engagement and virtual and physical facilities.
Library as Service Center for access to content, learning materials, expert advice,
learning assistance and information literacy classes.
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Former Reference Area with Index Tables
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Former Reference Area with Book Stacks
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
WHAT HAPPENED TO ALL THAT SHELVING?!?
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Safely disassembled and relocated to storage …
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Utilizing Space for Student Use
From stacks … … to additional seating for
students
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Reference Area
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Reference Area (another angle)
Print Reference: Is it dead yet? Charleston Conference November 6, 2014
Print Reference: Is it dead yet? Charleston Conference November 6, 2014