Lesson 11

VISIBILITY THROUGH PRINT

MEDIA

PRINT, NEW MEDIA, AND

INSTALLATION ART IN THE

DIGITAL AGE

PRINT MEDIA IN THE

PHILIPPINES HAVE A LONG

STORY, STARTING FROM

1637 TO THE PRESENT

THE STORY OF PRINT MEDIA IN THE

PHILIPPINES

1637

TOMAS PINPIN launched the first Filipino 14-page newsletter called Successos Felices(Fortunate Events).

THE STORY OF PRINT MEDIA IN THE

PHILIPPINES

1811

The first newspaper called DEL SUPERIOR GOVIERNO was launched by Gov. FERNANDEZ DEL FORGUERAS

THE STORY OF PRINT MEDIA IN THE

PHILIPPINES

1846

The first daily newspaper, LA

ESPERANZA, was an underground

publication, edited by FELIPE

LACORTE and EVARISTO

CALDERON. (1849)

THE STORY OF PRINT MEDIA IN THE

PHILIPPINES

1887

LA OPINION was the first politics-oriented daily news paper to defy the Spanish friars and campaigned for the ouster of the religious.

THE STORY OF PRINT MEDIA IN THE

PHILIPPINES

1889

LA SOLIDARIDAD, “mouthpiece of

the revolution”.

Staffed by Rizal, M.H. Del Pilar,

Mariano Ponce, A. Bonifacio, Pio

Valenzuela, and G.L. Jaena

THE STORY OF PRINT MEDIA IN THE

PHILIPPINES

1898

THE MANILA TIMES was established by Thomas Gowanin response to a demand for newspapers after the US occupied the Philippines.

THE STORY OF PRINT MEDIA IN THE

PHILIPPINES

1927

RAMON ROCES put up the GRAPHIC magazine which literary works are in Filipino.

THE STORY OF PRINT MEDIA IN THE

PHILIPPINES

The paper ceased publication

sometime before the Japanese

occupation and resumed May 25, 1948

It was re-launched under the name

Kislap, which later became Kislap-

Graphic and was returned to Graphic.

Other newspapers and magazines:

Philippine Herald

The Tribune

The Bulletin

La Vanguardia

1945-1972

The GOLDEN AGE of PHILIPPINE JOURNALISM

September 21, 1972

The MARTIAL LAW Declaration

It took 14 years before press freedom

was restored.

45% of Filipinos connect to the

Internet36% listen to the

radio12% read newspapers 4% read magazines.

85 % Filipinos ages 16 to 20 years old have accessed

the internet.

74% ages 21 to 24 years old.

PROCESS OF PRINT MEDIA

DESIGNING

1. GATHERING OF NEWS

2. EDITING AND PROOFREADING OF WRITTEN NEWS

3. DESIGNING, LAYOUTING AND PAGINATION

4. TYPESETTING AND ARTISTIC PASTE-UP OF PHOTOGRAPHS

ARTISTIC LAYOUT OF TEXT

IS DONE CONSIDERING READABILITY AND

BALANCE IN INCORPORATING

ADVERTISEMENTS IN THE MANY PAGES OF THE

PRINT MEDIA.