Print Media

Dr. K.V. Kannan M.B.A., M.F.T., Ph.D.

Kissan Jam

Headline: Roti disappears with Kissan JamSubhead: Turn roti into a Paneer Orange Tawa

Roti. And watch it disappear.Bodycopy: To whip up the magical Paneer

Orange Tawa Roti, just spread 2 spoons of Kissan Orange Marmalade on a cooked roti. Fold the roti in half and fill it with a mixture of paneer, butter and crushed biscuits. Press the sides down and roast on a tawa till golden brown. Serve with a dollop of Kissan Orange Marmalade.

Baseline: There's a lot more you can do with Jam!

Agency: Lowe Client: HUL

Headline: There are better ways to project your child from Dengue and Chikungunya.

Subhead: Introducing Advanced Odomos.

Bodycopy: We all know that mosquito bites can result in deadly diseases like Dengue, Chikungunya and Malaria. These diseases are caused by either the Aedes or Anopheles mosquitoes, which can bite you anytime, day or night. In fact, the risk of mosquito bites during the day is very high, especially when you are out of home.

Advanced Odomos is India's first mosquito repellant which protects you even when you are outdoors, unlike liquid vaporizers, mats and coils which protect you only in the confines of a home.

Applied on exposed skin, Odomos forms a protective shield around you which prevents mosquitoes from biting you.

Odomos is certified by leading pediatricians as being safe on skin. It also comes in a non-sticky format with a pleasant fragrance.

Get the new Odomos for your family and enjoy life without any fear.

Baseline: -

Agency: McCann Erickson Client: Balsara Group

Headline: Caught in the wrong job?Subhead: Just log on to monster.com and leave the rest to Monster Magic Search Technology to find you the right job.Bodycopy: Type your skill, experience and location. Experience the magic yourself. SEARCHBaseline: Magic search. Right jobs.Agency: - Client: Monster

Structure of Newspapers

• Frequency of Publication• Size• Circulation

Advertising in Newspaper Markets

• Classified• Display• Supplements

Advantages of Newspapers

• Range of market coverage• Comparison• Positive consumer attitudes• Flexibility• Bridge gap between national and

regional advertiser

Disadvantages of Newspapers

• Short life span• Clutter• Limited coverage of certain groups• Poor reproduction• On-time delivery becoming difficult in

urban areas due to city extension

Changes in Newspaper Industry

• Browse newspapers online• Audio also available

Types of Magazines

• Audience Trade Papers: aimed at w/s, retailers and distributors

Example: Search for Machineries Industrial Magazines: aimed at an industry

Example: Pumps India Professional Magazines

Example: Magazines meant for Auditors, Doctors, Engineers etc.• Geography: National (Example: India Today: English) or

(Regional: Ananta Vigadan)• Demographics: Example: Femina for Women• Physical Characteristics: Size (Example: Readers Digest)

Advertising in Magazines

• Technology• Format

Advantages of Magazines

• Reaching the target audiences

• Audience receptivity • Long life span• Format• Visual quality • Sales promotions

Disadvantages of Magazines

• Limited flexibility• Lack of immediacy• High cost• Distribution

Print Media Strategy

• Understanding the strengths and weaknesses of the media options is the first step

• Cost per readership has to be calculated• Aim for an integrated media strategy• Plan a print media strategy that matches the culture of

the market segments• Interactive technology using websites

Headline: Domination starts with DO.

Bodycopy: The last time we decided to do or die, it changed the map of the world. Today we've reached a stage where the eyes of the world are on us again. So what are we going to 'do'?

Today we are in our sixtieth year of Independence and we're still happy being called an 'emerging economy', a 'potential' super power or a sleeping tiger.

This must change.

And it's only possible if some of us dare to be the change.

So let's stop basking in our glorious past or daydreaming about our great future.

Let's start by dominating today.

Client: Times Now & The Times of India