Print is not our legacy, it’s our bank
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Transcript of Print is not our legacy, it’s our bank
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A good hockey player
plays where the puck
is, a great hockey
player plays were the
puck is going to be.
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EEN PAAR CIJFERS
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OPLAGE-ONTWIKKELING TV-GIDSEN
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Netto advertentiebestedingen ontwikkeling
Publiekstijdschriften
Veronica Magazine
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UITMELKEN?
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Veronica Uitgeverij migreert van
printuitgever in het traditionele TV-gids
segment naar een navigator in het
nieuwe digitale televisie eco-systeem.
Onze rol blijft guiding: in een mix van
print en digitale producten.
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POSITIONERING VERONICA 2013-2014
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MAXIMALISEREN
KORTE TERMIJN
RESULTAAT
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BLIJVEN INVESTEREN
IN OPLAGE!
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BEHOUD:
VERASSEND
VERONICA
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ADVERTENTIEMARKT
ACTIE / CONVERSIE
SPECIALISTEN
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CONSUMER CONCEPTS
& PARTNERSHIPS
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SLIM ONDERNEMEN:Tablet als premium: 33.000
Tablet als abonnee-aanbieding: 26.000
Totaal: 59.000 tablets!
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• TVGiDS.nl
• nu.nl/tvgids
• Veronica tv-gids
PARTNERSHIP
TVGIDS.NL & NU.NL
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EN NATUURLIJK OOK
KOSTENEFFICIENCY
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ABONNEMENTSPRIJS
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STARTRAX
FILM
TV
UIT & THUIS
MUSIC
LIFESTYLE
Logische opbouw rubrieken /
pijlersVERONICA MAGAZINE
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VERONICA MAGAZINE LEZERSONDERZOEK
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VERONICA MAGAZINE ADVERTEERDERSONDERZOEK
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GUIDING 2.0
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BUNDLING
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POSITIONERING VERONICA 2013-2014
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TV IS AAN HET VERANDEREN
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Lineair + VOD bronnen
VERONICA MAGAZINE GIDS
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DATA = DE BASIS
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WRAP UP
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DANK U