P R I N T + D I G I TA L // 2 0 2 0

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How can we help you grow your wedding business?

Through a custom, multi-platform approach, we can help connect you to the most desirable couples in town . Just ask our partners.

D Weddings is the one publication in Dallas that stands out and that brides can read as a true resource. It’s the who’s who in the wedding industry.

– A N D Y A U S T I N , A N D Y A U S T I N E N T E R T A I N M E N T

“D WEDDINGS IS FOCUSED ON LOCAL BRIDES,

LOCAL WEDDINGS, AND LOCAL VENDORS. WITH

OTHER PUBLICATIONS WE HAVE ADVERTISED

WITH BEFORE, THAT IS NOT THE CASE. IT MAKES

D WEDDINGS BETTER THAN THE REST.”

– P A P E R A F F A I R S D A L L A S

D Weddings’ f irst-rate quality—with precise attention to detail , imaginative editorials, and the latest in industry trends and resources—reflects the same high standards of our company.

– T O D D F I S C U S , T O D D F I S C U S E V E N T S

“INVESTING IN AN AD WITH D WEDDINGS

WAS A LEAP OF FAITH IN MY MARKETING

PLAN THAT HAS PAID OFF WITH AN

INCREASE IN INQUIRIES FROM MY

TARGET BRIDE, EXPOSURE TO FELLOW

HIGH-END VENDORS, AND ADDED

CREDIBILITY TO MY BRAND.”

– D E B B Y J E W E S S O N , B R A N C H I N G O U T F L O R A L & E V E N T D E S I G N

I love D Weddings’ events, the content, and your ability to adapt into digital in addition to the strong print publication.

– K A T H E R I N E B A H L B U R G , B E L L S A N D B A R B E L L S

I can track how many

brides found us through

D Weddings , and

am confident it’s the

only local wedding

publication that works.

– L A C E Y D I N A R D O ,A S S O C I A T E D I R E C T O R O F C A T E R I N G S A L E S A T H A R W O O D I N T E R N A T I O N A L

P I N T E R E S T

3,000+

Let us introduce you to Dallas’ most desirable brides-to-be.D Weddings is where sophisticated brides in Dallas turn for inspiration. Our-in depth editorial features real North Texas brides from engagement to honeymoon, and all their vendors who makes couples’ wedding dreams come true.

Dallas-area brides trust us to connect them with luxury vendors who are capable of making their big day memorable. We present partner brands in effective ways across multiple platforms, reaching the ideal bride or groom to be, wherever they are.

I N S T A G R A M

13,900+F A C E B O O K

8,100+

43,195W E D D I N G S

$1,346,820,100 S P E N T O N W E D D I N G S

32,000D W E D D I N G S A N N U A L P R I N T

Throughout 2016 in Dallas- Fort Worth, there were:1

14,000+ U N I Q U E W E B V I S I T O R S

25% O P E N R A T E

30,000+P A G E V I E W S

6,000+“ L O V E N O T E S ” N E W S L E T T E R S U B S C R I B E R S

Dallas-Fort Worth weddings mean business.

Dallas-Fort Worth boasts

the sixth highest average

wedding expenses of

917 metropolitan areas

in the United States.

Every month, D Weddings averages:2 D Weddings Social Influence:

{ THE PREMIER RESOURCE FOR DA LL AS BRIDES }

EVERYTHING YOU NEED FOR WITH PLANNING TIPS FROM THE CITY'S TOP WEDDING INSIDERS

pages of INSPIRED IDEAS!

Lots to LoveTHE SEASON’S FRESH NEW GOWNS

Affairs to Remember16 REAL WEDDINGS

More from Kayla & Mitch’s celebration on p. 140 )(

SP

RI

NG

20

17

V

OL

UM

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5 N

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BE

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98YOUR BIG DAY!

{ THE PREMIER RESOURCE FOR DA LL AS BRIDES }

EVERYTHING YOU NEED FOR

YOUR BIG DAY!

WITH PLANNING TIPS FROM THE CITY'S TOP WEDDING INSIDERS

Lots to Love

THE SEASON’S

FRESH NEW

GOWNS

Affairs to

Remember

16 REAL

WEDDINGS

SU

MM

ER

20

17

V

OL

UM

E 1

5 N

UM

BE

R 1

PERFECTYOUR

GUIDE

DAY!

ULTIMATEthe

to

100+ PLANNING TIPS FROM THE CITY’S TOP WEDDING EXPERTS

REAL WEDDINGS

STEALTHESE IDEAS!

More from Andrea & Ben’s celebration on p. 154)(

{ T H E P R E M I E R R E S O U R C E F O R D A L L A S B R I D E S }

1 Theweddingreport.com 2 Google Analytics and Hubspot 2019

Branded Content: PrintThe ultimate inspiration guide.

When you partner with D Weddings, your business will be showcased everywhere: from coffee tables in the most affluent Dallas homes to the hands of Dallas’ most-desired brides. D Weddings editorial quality is award-winning, unparalleled, and national-quality—but all about the Dallas brides and vendors.

O P P O R T U N I T I E S

- Display ad sizes run from 1/6 page to two-page spreads

for highest impact.

- D Weddings is published twice a year and can be found

on Dallas newsstands all year.

- Special advertising sections are available, ranging from

caterer l istings and rehearsal dinner sites to “meet the

vendor” and advertorial . Guaranteed premium positions

available for additional investment.

P R I N T

F U L L P A G E

1 / 3 P A G E 1 / 6 P A G E

1 / 2 P A G E

Dr. Delphinium Designs.indd 1 11/9/17 10:08 AM

HAPPY HEARTS IN THE HEARTOF THE PARK CITIES

to plan your perfect day, please visitDallasParkCities.Hilton.com or call 1.214.368.0400

HILTON DALLAS PARK CITIES5954 Luther Lane | Dallas, Texas | 75225 | 214.368.0400 | DALPC_Sales@Hilton.com

PHOTOGRAPHY BY JILLIAN ZAMORA PHOTOGRAPHY

halfpages.indd 111 11/10/17 3:09 PM

THE WEDDING VENDORS EVERY DALLAS BRIDE SHOULD KNOW

D WEDDINGS S PR I NG/SU M M E R 2 018 DWEDDINGS .COM210

ZOLAZola Weddings is your free suite of wedding planning tools, including your wedding website, registry, checklist, and guest list. Register from the endless collection of gifts, experiences, and funds. Seriously, ask for everything. They won’t deny you anything.

@zolazola.com | 215.264.1500

FANCY CAKES BY LAURENLauren Kitchens is known for her beautiful and unique cakes. Her specialties include cakes that incorporate elements of the bride’s gown and 3-D replicas for the groom’s cake. Feel confident knowing this cake pro can execute even the most elaborate design challenge.

@fancycakesbylaurenfancycakesbylauren.com | 214.828.9030

TOWER CLUB DALLASSearching for the perfect venue for your upcoming wedding ceremony or reception? Look no further than the Tower Club Dallas, conveniently located on the 48th Floor. With stunning city views, the Tower Club Dallas provides a magnificent backdrop for your big day with ample room for event customization.

@towerclubdallastower-dallas.com | 214.220.0403

BIRDS OF A FEATHER EVENTS

For owner Wendy Kay, the beauty is in the details. She wants your wedding to be as unique as you are. Her full service planning and design studio takes on a limited number of events, allowing them to focus their attention on your perfect day.

@birdsofafeathereventsbirdsofafeatherevents.com | 469.530.0616

LOVELY BRIDE

Owner Tory Moore wanted to bring a modern, laid-back vibe to the uptown Dallas location of the bridal boutique. The New York-based store features local designer favorites like Watters as well as national collections like Theia.

@lovelybridedallas | @lovelybridelovelybride.com | 972.863.8812

SOMETHING PRETTY FLORAL

Taylor Davis left her corporate job to follow in her husband’s footsteps and start her own business. Now she designs florals for everything from intimate garden weddings to ballroom blowouts, and she loves making brides’ dreams turn into realities.

@somethingprettyfloralsomethingprettyfloral.com | 214.681.9335

E S S E N T I A L S

2 / 3 P A G E

group publisher PHYLLIS COLE McKNIGHT

publisher MAURA BINZ JONES

{ advertising }

advertising sales director LAURIE STOVALL

account executive WHITNEY CARROLL

client operations manager ERIN ANSLEY

{ marketing }

director GILLEA ALLISON

brand marketing manager CARLY MANN

advertising marketing manager TYLER SHAHIN

events manager RAMONA WINNING

associate advertising art director KYLIE VALIGURA

{ audience development }

director ASHLEY MULDER

manager CHELSEY SHOCKLEY

editorial marketing coordinator EMILY HEFT

newsstand consultant THE CENTOFANTE GROUP

{ business }

controller DEBBIE TRAVIS

accounting manager SABRINA RASOR

staff accountant LESLEY LENAMON

payroll coordinator ALMA RITTER

billing/accounts receivable coordinator

JESSICA MENDOZA

assistant to the chairman and CEO/

administrative coordinator RACHEL GILL

IT manager JEFF NELSON

IT support engineer MATTHEW SHELLEY

IT support MICHAEL SCROGGINS

{ D Magazine Partners }

chairman & CEO WICK ALLISON

president CHRISTINE ALLISON

chief financial officer THOMAS L. EARNSHAW

Postmaster: Send address changes to D Weddings, 750 North St. Paul Street,

Suite 2100, Dallas, TX 75201. Postage paid at Dallas, TX, and additional

mailing offices. D Weddings is published twice a year by D Magazine Limited

Partners, L.P., 750 North St. Paul Street, Suite 2100, Dallas, TX 75201.

VOLUME 16 NUMBER 1 Spring/Summer 2018

COPYRIGHT 2017 D MAGAZINE LIMITED PARTNERS, L.P.

ALL RIGHTS RESERVED

40 D W E D D I N G S S P R I N G / S U M M E R 2 0 1 8 D W E D D I N G S . C O M

Staffbox_DWedSS18.indd 40 11/16/17 10:46 AM

S P E A K W I T H Y O U R

A C C O U N T R E P R E S E N T A T I V E

F O R S T R A T E G I C P L A C E M E N T

R E C O M M E N D A T I O N S .

Print Partner BenefitsJoin the most desirable network in town.

D W E D D I N G S P R I N T A D V E R T I S E R S R E C E I V E :

- Invitations to private networking events featuring

notable expert speakers, real brides, and D Magazine

Partners leadership who present information and

insights to help you stay ahead of trends, insights, and

best business practices.

- Complimentary enhanced directory l isting on

dweddings.com. Abil ity to include your website, photos,

description, and l ink to your Instagram. Critical for your

SEO visibil ity.

- 25-50 copies of D Weddings issues delivered upon

request for you to distribute to couples and vendors.

- Premium counter card provided with your advertisement

and “As Featured in D Weddings” official logo

- If named a Publishers’ Best, recognized in print and

digital promotions in D Weddings branded media.

P A R T N E R

E V E N T S

P R I N T

Digital Marketing Opportunities: Custom Content

C U S T O M C O N T E N T E X A M P L E S :

- Photo Galleries

- ‘How tos’ and more reader-service

driven content

- “Ask the Expert” or “Behind the Veil” interviews

- Wedding video compilations

- “Styled Shoots” with various partners

M AT E R I A L S R E Q U I R E D :

- One (1) featured header image

- Additional images for consideration or

for photo gallery

- Up to 250 words of body copy, headline,

and sub-head

- Preferred click-through l ink

- Option to promote on D Weddings ’ social

channels or newsletter for added investment.

- D Weddings also can provide video marketing

solutions for added investment.

Your expertise. In your own words.

Sponsored blog posts give you the freedom to introduce your company to D Weddings’ digital audience in your own voice. Tell your company’s story, share your expertise directly, and show future clients that you are there to make their wedding dreams come true (and make it as pain-free as possible!).

Unsure where to start? Your account representative and our in-house digital team can brainstorm most effective content types or themes with you. Content will live on dweddings.com and be featured for at least one week on homepage.

C U S T O M C O N T E N T

D I G I TA L

YOUR AD HERE

Digital Marketing Opportunities: Newsletters and Custom Emails

Get directly in their inbox.

Sent every Wednesday, D Weddings’ newsletter, Love Notes, introduces couples to preferred vendors, shares latest stories and tips, engagement stories, trunk show listings, and helpful planning checklists and guides. You can ‘own’ one of the weekly newsletters, with premium header placement and exclusive ad spots.

Custom emails are also available to our opted-in subscribers. Available once a week, this exclusive email for your company is an intimate and powerful way to reach brides on the go with a timely offer, event, or helpful piece of content.

L O V E N O T E S S P O N S O R S H I P I N C L U D E S :

- Love Notes “presented by

your company name” header

(exclusive)

- Two (2) 300x250 ad units

- Click-through l ink

C U S T O M E M A I L I N C L U D E S ( L I M I T E D I N V E N T O R Y AVA I L A B L E ) :

- 600x400 image

- 100-200 words of your copy

- Call to action and click-through l ink

- Exclusive to you

D I G I TA L

YOUR AD HERE

L O V E N O T E S E X A M P L E

C U S T O M E M A I L E X A M P L E

728 X 90

Digital Marketing Opportunities: Branding Ads

Make an impression.

Your brand can cast a wide net by threading advertising throughout our site or ‘owning’ a specific content section on dweddings.com for maximum visibility.

D I S P L AY A D V E R T I S I N G O P T I O N S :

- High Impact Banner Ad: 970x250

- Banner Ad (horizontal) : 728x90

- Side Banner Ad (vertical) : 300x600

- Mobile Ad (square): 300x250

- Category exclusive “Engagement Form”

sponsorships available for logo inclusion

S P E C I F I C AT I O N S :

- File max size: 1mb

- Accepted fi le types: jpg,

gif, png, 3rd party tag

- Animation max length:

15 seconds

- Click-through l ink required

- D Weddings ’ designers

can create artwork for

additional fee.

D I G I TA L

970 X 250

300 X

600

300 X

250

Y O U R B R A N D I N G A D S

W I L L B E F E AT U R E D O N

W E B S I T E S B E Y O N D

D W E D D I N G S . C O M .

Digital Marketing Opportunities: Programmatic Targeting

Expand your reach.

Ever wanted to target brides of a certain demographic searching for wedding venues in Dallas? Or geo-target people who go to a bridal or trunk show with a follow up? We can help with that.

D Weddings can set up programmatic ad campaigns for you to reach an extended audience, using specific retargeting techniques to follow couples and brides on reputable websites based on frequency, location, demographics, and search behavior. Let us help you reach them, wherever they are.

4 0 , 0 0 0 I M P R E S S I O N M I N I M U M C O M M I T M E N T :

- Branding ads (970x250, 728x90, 300x600, 300x250, 320x50)

- Click-through l ink

- Targeting specifications

P R O G R A M M AT I C E X A M P L E

D I G I TA L

Floral Gown

Limited Edition

DESIGNER::

John Doe

T H E

Wedding STO R E

Sale

New Arrivals

Product

Classic

Vintage

Designers

FILTER BY:

Size

Colors

FOLLOW US ON:

Returns Information

Help and FAQ

Countr y

NEW COLLECTIONS BRIDESMAID BRIDE

YO U R A D H E R E

YO U R A D H E R E

Say “Yes!” to the dress.C H E C K O U T T H E C O L L E C T I O N > >

I N S TA G R A M O P T I O N S

1 Post: Includes one (1) photo post or up

to 4 to 6 photos for an Instagram carousel.

2 Stories: Includes 5 to 7 photos for an

Instagram Story.

Takeover: Includes photo(s) post, plus

5 to 7 photos for an Instagram Story.

Digital Marketing Opportunities: Sponsored Instagram Posts

It’s all about the ‘gram, baby.

Leverage our highly-active and engaged D Weddings Instagram account to meet brides searching for inspiration and local vendor options. Partner with our account through a single post or tap into our Instagram Stories for even more candid interactions with our savvy brides. Want more? Takeovers are available for maximum impressions.

* C L I E N T S U P P L I E S A L L H I G H - R E S P H O T O S A N D

C O P Y ; M U S T B E A P P R O V E D B Y D W E D D I N G S

D I G I TA L E D I T O R . W E C A N TA G Y O U R P R E F E R R E D

A C C O U N T A N D Y O U M AY S U B M I T U P T O T H R E E

( 3 ) H A S H TA G S F O R C O N S I D E R AT I O N .

I N S TA G R A M S N A P S H O T S

D I G I TA L

1

2

Digital Marketing Opportunities: Vendor Listings and Enhanced Placements

V E N D O R L I S T I N G O P T I O N S :

- High-res photo carousel

- SEO optimization

- Hours of business

- Contact Information, including

Instagram handle

- Pricing ranges

- “Make an appointment” form

available for direct response

Boost your brand’s visibility and SEO power.

Optimize how you highlight your business year-round for prospective brides who search our site (and Google) for trusted vendor referrals. Unlike national wedding listing websites, Dallas brides know that dweddings.com’s listings are relevant, curated, and local. Customize your vendor profile with your Instagram link, critical bio info, price ranges, and make a great first (or second or third) impression with potential clients.

Premium vendor placements are available that include top listings per category and homepage rotation, with a six-month commitment.

V E N D O R L I S T I N G S E X A M P L E

D I G I TA L

Publisher reserves the right to refuse any advertising. All rates are four-color and agency commissionable. Black-and-white rates are available. Guaranteed premium positions, e.g. opposite table of contents, add 20%. Bleed advertisements incur a 15% up-charge.

ANY TYPE CHANGES, ADDING LOGOS, ETC: $50 | CHANGE TO AD AFTER TWO REVISIONS: $50CHANGE TO AD AFTER APPROVAL: $100 | AD MATERIALS AFTER DEADLINE: $100

A D C R E AT I O N :

FULL PAGE $350 | 2/3 PAGE $300 | 1/2 PAGE $250 | 1/3 PAGE $150

S P R E A D $7,4 2 5 | F U L L PAG E $ 4 ,1 2 5 | 2/3 PAG E $ 3 ,41 51/2 PAG E $ 2 ,75 0 | 1/3 PAG E $ 1 ,75 0 | 1/6 PAG E ( E S S E N T I A LS ) $ 1 ,0 0 0

*Listed gross rate is per issue

A D V E R T I S I N G L O C A L D I S P L AY R AT E S ( 1 Y E A R 2 X ) :

Print Rates 2020

PERFECTYOUR

GUIDE

DAY!

ULTIMATEthe

to

100+ PLANNING TIPS FROM THE CITY'S TOP WEDDING INSIDERS

{ T H E P R E M I E R R E S O U R C E F O R D A L L A S B R I D E S }FALL 2

017

VO

LU

ME 1

5, N

UM

BER

2

REAL WEDDINGS

STEALTHESE IDEAS!

More from Avery & Kyle's celebration on p. 158 )(

EVERYTHING YOU NEED FOR

YOUR BIG DAY!

{ T H E P R E M I E R R E S O U R C E F O R D A L L A S B R I D E S }

More from Sarah & Tanner’s celebration

on p. 148 )(FLOWERSGOWNSPLANNERSINVITATIONSVENUESCATERERSPARTY RENTALS PHOTOGRAPHERSAND MORE!

WIN

TER

2017

VO

LU

ME 1

5, N

UM

BER

2

REAL WEDDINGS

STEALTHESE IDEAS!

17-Apr

20-Apr

18-Jun

F W ’ 2 0

Space Close

Materials Due

On Newsstands

18-Oct

31-Oct

12-Dec

S S’ 2 0

*FW’20 deadlines subject to change

2020 Deadlines

INSIDE FRONT $6,245 | INSIDE BACK $5,260 | BACK COVER $7,505

A D V E R T I S I N G C O V E R S D I S P L AY R AT E S ( 1 Y E A R 2 X ) :

L I S T I N G S :

CUSTOM CATERERS (Includes up to 50 words and 1 photo): $1,000REHEARSAL DINNER SITES (Includes up to 50 words and 1 photo): $1,000

Pricing is per issue and a full year commitment is required to receive all the stated benefits of online, social and events. 30 percent deposit due at space reservation. Payment plans available. Monthly rates based on 30% deposit and then remainder in 11 monthly payments to a credit card. Profiles will be created by D Weddings. Advertiser supplies text and photo.

For more information, please contact Publisher Maura Jones at mauraj@dmagazine.com or 214.693.6161

Digital Marketing Opportunities and Rates 2020

Floral Gown

Limited Edition

DESIGNER::

John Doe

T H E

Wedding STO R E

Sale

New Arrivals

Product

Classic

Vintage

Designers

FILTER BY:

Size

Colors

FOLLOW US ON:

Returns Information

Help and FAQ

Countr y

NEW COLLECTIONS BRIDESMAID BRIDE

DISPLAY AD

DISPLAY AD

Say “Yes!” to the dress.C H E C K O U T T H E C O L L E C T I O N > >

CUSTOM CONTENT

Sponsored Blog Post $750 Client provides original copy and materials

Styled Shoot $750Client provides photos and descriptions; can be multiple vendors

Ask the Expert $500 D Weddings provides questions

INSTAGRAM

Instagram Post $250Client provides images and captions; approval required by D Weddings

Instagram Story $250

Instagram Takeover $500 Includes Post + Stories

VENDOR LISTINGS

Top Vendor Listing Placement & Homepage Rotation

$75/monthSix-month minimum required. Not exclusive.

Enhanced Vendor Listing $300/month Included in print advertising package

NEWSLETTERS AND CUSTOM EMAILS

“Loves Notes” Weekly Sponsorship

$350 Exclusive to one sponsor per week

Custom Email Blast $500 Limited availability

DISPLAY ADS

Branding Ads on dweddings.com $175/month Design services available for additional fee

Engagement Form Sponsorship $85/month Logo required; category exclusive

Programmatic Targeting Beyond Dweddings.com

$10 CPM / $12 CPM with geographic targeting

$400 minimum investment required for one month (40,000 impressions guaranteed)

Publisher reserves right to refuse any advertising.

DISPLAY AD

For more information, please contact Publisher Maura Jones at mauraj@dmagazine.com or 214.693.6161

We hope you join us.

O N L I N E

P R I N T

E V E N T S

S O C I A L

N E W S L E T T E R S

D Weddings connects your brand to your target bride through multiple platforms. We ensure brides have a positive experience

with your brand before ever setting foot in your door.

One custom plan, many touch points.

{ THE PREMIER RESOURCE FOR DA LL AS BRIDES }

EVERYTHING YOU NEED FOR

WITH PLANNING TIPS FROM THE CITY’S TOP WEDDING INSIDERS

pages of

INSPIRED IDEAS!

Lots to LoveTHE SEASON’S FRESH NEW

GOWNS

Affairs to Remember

16 REAL WEDDINGS

More from Kayla & Mitch’s celebration

on p. 140 )(

98YOUR BIG DAY!

For more information on print and digital rates, please contact D Weddings Publisher, Maura Jones, at mauraj@dmagazine.com or (c) 214.693.6161.