• DIGITAL

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• EVENTS2016 Media Kit

Now more than ever, PassageMaker is THE POWER CRUISING AUTHORITY

Welcome to PassageMaker Magazine, your portal to the power cruising lifestyle. Here

you will find articles about trawlers and other ocean motorboats, cruising destinations and technical advice. We also host a nationwide events series called TrawlerFest, which brings the magazine to you in person. TrawlerFest teaches what you need to know to go cruising. Plus we host a variety of land and water exhibitors to inform your search for the perfect trawler.

your portal to the power cruising lifestyle. Here

you will find articles about trawlers and other ocean motorboats, cruising destinations and technical advice. We also host a nationwide

teaches what you need to know to go cruising. Plus we host a variety of land and water exhibitors to

PRINT

8x ANNUALLYCirculation: 29,000

PassageMaker Magazine is steadfastly committed to our readers, subscribers and advertisers. Our editorial and publishing teams are passionate about cruising and dedicated to upholding our mission:

To provide the best, most credible information in the world about cruising under power. We enable,promote, and stimulate this expanding boating lifestyle, and the boats and products needed to successfully cruise anywhere in safety and comfort.

Every issue of PassageMaker Magazine features compelling stories and in-depth technical information. With a flexible editorial schedule, we cover the timeliest, most revelant stories and topics to keep our readers informed, entertained, and on the leading edge of this exciting, growing industry.

ANNUAL – FALLCirculation: 50,000

This is a must-have research guide to the best in new power boat production 30 feet and above. The guide includes trusted information from the editors of 4 major marine titles: PassageMaker Magazine, Power & Motoryacht, Soundings, and Yachts International, as well as in-depth reviews that are conveniently categorized, such as passagemakers and downeast boats. AIM Marine Group's 2015 New Boat Buyer's Guide is on newsstands now and available digitally as well.

We continue in our search for the near-perfect boat to purchase but probably will charter a few times first to get our sea legs and get a better idea of exactly what we really want.

PassageMaker Magazine will go a long way in helping us figure that out!”

PassageMaker Magazine

AIM Marine Group's New Boat Buyer's Guide

What PassageMaker Magazine readers are saying

Mark Fusco <fuscophoto@gmail.com>

PassageMaker's E-Newsletter Channels1 message

PassageMaker <passagemaker@email.passagemaker.com> Tue, Apr 28, 2015 at 7:31 AMReply-To: PassageMaker <passagemaker_CC51258A6C7F6BFE035247A076BB91890CD83620A56156C8@email.passagemaker.com>To: fuscophoto@gmail.com

Subscribe Website Trawler Fest CruiserPort Advertise Back Issues Exhibit

Crossing The Pacific ToThe Last, Last Frontier

Capt. Bill Pike

The delivery of a brand-new Nordhavn 120 across the Pacific from Chinaproves one thing among others—the world still offers many far-distant,untrammeled places, accessible to mariners only...

CLICK HERE TO READ MORE

How To Properly PrepareFor A Day At Sea

By George Sass Jr.

It often seems that when ardent boaters sitaround the cockpit talking about seamanship,the conversation inevitably transitions to thetopic of harrowing feats. However, I maintainthere are steps that we can take before weeven leave the dock that reflect soundseamanship practices and which may help usavoid calling on our survival skills...

CLICK HERE TO READ MORE

WHAT'S HOT AT PassageMaker.com

METAL-BOAT WHISPERER, DAN BAILEY, AND PISCES TOAPPEAR AT TRAWLERFEST-ANACORTES

LAST WEEK'S OPEN-WATER RESCUE OFFERS LESSONSTO CRUISERS OF ALL TYPES VIDEO

FITNESS AFLOAT: MAINTAIN YOUR EARTHLY VESSELWITH OUR PASSAGEMAKER PERSONAL TRAINERS

The digital edition of PassageMaker Magazine is the fastest growing segment of our audience. We now have over 3,300 subscribers to the digital edition of PassageMaker and the iPad app—and our readership is growing daily.

PassageMaker Magazine has been delivering an easy-to-read digital version for 6 years. Readers can have it delivered to their PC, MAC, iPad, iPhone, Android, Smartphone, Kindle Fire, and Nook Color. Readers can also access PassageMaker on the Apple Newsstand.

CHANNELS delivers PassageMaker-quality content in the digital medium. It is a valuable resource with in-depth coverage of boat shows and events, new boat launchings, tips and techniques for safer and healthier boating. CHANNELS is a huge hit with our readers and has grown to include nearly 18,400 boaters.

I had an ad in a recent CHANNELS eNewsletter. From the ad alone, I received 6 inquiries and have one boat

under contract. PassageMaker makes sense to me." –John P.

CHANNELS eNewsletter 36x ANNUALLYCirculation: 18,400+

DIGITAL

• Easy swipe navigation• Adjustable text size and multiple reader formats• Hyperlinked stories and web addresses

Mobile App

PassageMaker Digital

WEB & SOCIAL MEDIA

Twitter

PassageMaker has a rapidly growing following of cruisers on Facebook, Twitter and YouTube. These channels allow us to connect via social media to a wide range of active cruisers and boat owners.

@passagemakermag

facebook.com/passagemakermagazine

Passagemaker.com is the online compliment to the magazine and event series where visitors can browse the site’s many layers of content. Online articles are a perfect extension of the printed publication and offer additional firsthand reader experiences, technical advice, product reviews, and timely news.

• 82% of our readers have visited passagemaker.com

• Over 369,000 unique site visitors

• Over 573,000 site visits

• Over 2,356,000 page views

I consider PassageMaker banner ads as a main base of my marketing campaign. They are

reasonably priced and generate repeat visitors to my website and leads on my listings." –Curtis S.

Source: Google Analytics

Facebook

Do you .com?

EVENTS

passagemaker.com/events

TrawlerFest is PassageMaker’s stand-alone series of boat shows designed for cruising enthusiasts. Strategically located in key cruising regions nationwide, TrawlerFest features an impressive in-water selection of new and pre-owned cruising powerboats, the latest in marine gear and services, first-class education and demonstrations, and plenty of opportunities to connect with serious, qualified buyers.

TrawlerFest offers in-depth destination & technical courses taught by renowned industry experts. These have a wide range of appeal, from beginners to experienced cruisers, with popular topics such as diesel engine maintenance, cruising with pets, weather, navigation, systems overviews, and onboard training to name a few. TrawlerFest is more than a boat show; it’s where industry, education and community come together in an intimate, rendezvous-type atmosphere.

TrawlerFest is an experience you simply won’t want to miss!

B O A T S H O W . E D U C A T I O N . R E N D E Z V O U S .

CruiserPort is a designated area within two of the country’s top, mainstream boat shows, promoting the cruising life-style. Flags and banners identify participating vessels which serve this distinction. CruiserPort offers free boating seminars taught by your favorite PassageMaker editors and by renowned industry professionals. CruiserPort is your portal to the cruising lifestyle!

TrawlerFest was exactly the kind of educational experience we needed—to prepare us for choosing and buying an appropriate boat, and for the vital things we needed to know about

operating, maintaining, and enjoying it. The TrawlerFest experience is a great value and a perfect example of how fun and supportive the boating community can be.”

We just want to thank PassageMaker for putting on such an incredibly high quality event. I don't think it is overstating it to say that TrawlerFests have been a huge part of our excitement and

enthusiasm for entering the boating world.”

Here's what PassageMaker event attendees are saying:

selection of new and pre-owned cruising powerboats, the latest in marine gear and services, first-class

Average Age 61

Average Household Net Worth $3,411,643

Readers with a net income over $5 million 14%

Own their own home 90%

Own a second home 60%

College Educated 84%

LOYALTY TO PASSAGEMAKER

Renewal rates exceed 70%

Read every issue 99%

Have contacted an advertiser after reading an advertisement in PassageMaker 89%

Subscribers that pass along their copy of PassageMaker for others to read 72%

Agree that PassageMaker ads keep them up-to-date about products and services they need or would like to have 89%

Would consider a new/used boat listed in a PassageMaker ad 94%

Feel PassageMaker provides better content and resources compared to Yachting Magazine 97%

Feel PassageMaker provides better content and resources compared to Sea Magazine 93%

RELATIONSHIPS WITH BOATS

Own a cruising powerboat 71%

Own full displacement hull 30%

Own a semi displacement 42%

Own a planning hull 27%

Average number of years owning a cruising powerboat(s): 14

Plan to buy a new boat within five years 42%

Eventually plan to purchase a new boat 58%

Will use a financial service to purchase their next boat 40%

Average anticipated expenditure for fully equipped boat $543,056

Average boat size for planned purchase 46'

Will use their boat for extended cruising 60%

Average number of days a readers spends on the water per year 52

Plan to charter a boat within the next two years 30%

Anticipate needing maintenance work within two years 80%

Plan to buy electronics within two years 41%

Plan to paint their hull within two years 30%

DEMOGRAPHICS

PassageMaker Magazine readers are avid cruising enthusiasts. For them, there’s no middle ground.

They’re passionate, involved, and completely receptive to new ideas and opportunities for making their

cruising lifestyle even more enjoyable. These are a few statistics to help you get to know them better.

Average 29,000 copies each issue (includes subscribers, newsstands, office copies, and promotion). Our readers choose PassageMaker Magazine for information on the cruising lifestyle and to discover the best sources in the

world for buying and outfitting their boats.

Publication frequency: 8 times per year

Distribution & Circulation

OURPORTFOLIO

ContactPassageMaker today at 410-990-9086 or info@passagemaker.com for information on advertising with AIM Marine Group

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Total Print Circulation 2015

eNewsletter Opt-in Subscribersas of June 2015

Social Media Followersas of June 2015

Visits to Our 9 Websites