Principles of Sticky Presentations
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![Page 1: Principles of Sticky Presentations](https://reader033.fdocuments.us/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/1.jpg)
Are Your Presentations
Getting HEARD?
The Principles of Sticky Presentations
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Rule #10:
VISION trumps all
other senses
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Rule #10:
VISION trumps all
other senses
Rule #4: We don’t pay attention to
BORING THINGS
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Rule #10:
VISION trumps all
other senses
Rule #9: Stimulate more of the SENSES
Rule #4: We don’t pay attention to
BORING THINGS
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Did you know?
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Did you know?What we pay attention to is profoundly influenced by our memory. Our previous experiences predict where we will pay attention.
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Did you know?What we pay attention to is profoundly influenced by our memory. Our previous experiences predict where we will pay attention.
Those in multi-sensory environments always do better than those in uni-sensory environments. They have more recall with better resolution that lasts longer, evident even 20 years later.
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Did you know? We are incredible at remembering pictures. Hear a piece of information, and three days later you'll remember 10% of it. Add a picture and you'll remember 65%.
What we pay attention to is profoundly influenced by our memory. Our previous experiences predict where we will pay attention.
Those in multi-sensory environments always do better than those in uni-sensory environments. They have more recall with better resolution that lasts longer, evident even 20 years later.
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Are Your Presentations STICKY?
4777665
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s i m p l e
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s i m p l e
unexpected
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s i m p l e
unexpected
concrete
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s i m p l e
unexpected
concrete
cred
ible
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s i m p l e
unexpected
concrete
cred
ible
em
oti
on
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s i m p l e
unexpected
story
concrete
cred
ible
em
oti
on
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S T I C K Y P R E S E N T A T I O N S
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S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
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S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity
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S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to
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S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to
CREDIBLE: Put facts,
figures, and statistics
into context; Make your
credibility multi-layered
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S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to
CREDIBLE: Put facts,
figures, and statistics
into context; Make your
credibility multi-layered
EMOTIONS: Use
images and
language that tap
into emotions; find
common ground
![Page 23: Principles of Sticky Presentations](https://reader033.fdocuments.us/reader033/viewer/2022052307/54b347094a7959ad608b45fb/html5/thumbnails/23.jpg)
S T I C K Y P R E S E N T A T I O N S
SIMPLE: Slide Design;
Language Use; Core
Message; Structure &
Organization
UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to
create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to
CREDIBLE: Put facts,
figures, and statistics
into context; Make your
credibility multi-layered
EMOTIONS: Use
images and
language that tap
into emotions; find
common ground
STORY: Create characters who use your product; Create a storyline around issues of concern