Principles of Persuasive Web Design
description
Transcript of Principles of Persuasive Web Design
Act confident. Talk fast. Swear. @peeplaja #ConvCon
Silent persuasion
Design is not just how it looks, but how it works@peeplaja #ConvCon
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Can’t get much clearer
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Google: “…designers should regard not only visual complexity, but also the factor prototypicality very carefully when designing a website. […] Negative product expectations lead to lower satisfaction.“
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20%
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31%
Simpler is better.
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Simpler is better. “I regularly go to Airbnb to look at the photos, and dream of travelling.”
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What sticks out, gets picked@peeplaja #ConvCon
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* Monetate 2011
$2,684,000
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* Monetate 2012
13.26% lift
7.48% lift
11.78% lift
8.28% lift
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B&O Beoplay A9 @peeplaja #ConvCon
B&O Beoplay A9@peeplaja #ConvCon
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One primary action per screen
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Keep secondary actions secondary
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Too much too soon @peeplaja #ConvCon
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