Principles of management - The DRZ Network of mgt week 5.pdfPrinciples of management Week 5...
Transcript of Principles of management - The DRZ Network of mgt week 5.pdfPrinciples of management Week 5...
Principles of management
Week 5Strategic Management• Competition and advantage• Strategic process• Corporate-level Approaches:
• Strategic reference point theory• Portfolio strategy• Boston• Grand strategy
• Industry-level Approaches• Porter• Positioning strategies• Adaptive• Industry type
• Firm-level Approaches• Direct competition
Management, 2017, Prof. Dr. P. Zamaros 1
The act or process of gaining advantage:
• Competitive
• Comparative
• Sustainable
Management, 2017, Prof. Dr. P. Zamaros
Planning Competition & Advantage
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Management, 2017, Prof. Dr. P. Zamaros
Planning Process
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Assessing the need for strategic change
Conducting a situational analysis
Choosing strategic alternatives
Management, 2017, Prof. Dr. P. Zamaros
Planning Corporate-level Approaches
Strategic reference point theory
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Management, 2017, Prof. Dr. P. Zamaros
Planning Corporate-level Approaches
Portfolio strategy
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Management, 2017, Prof. Dr. P. Zamaros
Planning Corporate-level Approaches
Boston Matrix
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Management, 2017, Prof. Dr. P. Zamaros
Planning Corporate-level Approaches
Grand strategies
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Management, 2017, Prof. Dr. P. Zamaros
Planning Industry-level Approaches
Forces - Porter
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Management, 2017, Prof. Dr. P. Zamaros
Planning Industry-level Approaches
Positioning strategies
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• Producing a product of acceptable quality at consistently lower production costs than competitors
Cost leadership
• Providing a product or service that is different from competitors’ offerings that customers are willing to pay a premium price for it
Differentiation
• Using cost leadership or differentiation to produce a specialized product or service for a specially targeted group of customers
Focus strategy
Management, 2017, Prof. Dr. P. Zamaros
Planning Industry-level ApproachesAdaptive – Miles & Snow
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Passive
Dynamic
Non-competitive
Management, 2017, Prof. Dr. P. Zamaros
Planning Industry-level Approaches
Industry type - Zamaros
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Management, 2017, Prof. Dr. P. Zamaros
Planning Firm-level Approaches
Direct
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