PRINCIPLES OF MANAGEMENT- B.TECH(IST YEAR)

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    PRINCIPLES OFMANAGEMENT

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    THE DEFINITION OF MANAGEMENT

    Management is the attainment oforganizational goals in an effective and

    efficient manner through planning,organizing, leading, and controllingorganizational resources. There aretwo important ideas in this definition:

    The attainment of organizational goalsin an efficient and effective manner;and

    The four functions of planning,organizing, leading, and controlling.

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    Organizational effectiveness is thedegree to which the organization achievesa stated objective. It means theorganization succeeds in accomplishingwhat it tries to do.

    Organizational efficiency refers to theamount of resources used to achieve an

    organizational goal. It is based on theamount of raw materials, money, andpeople necessary for producing a givenvolume of output.

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    OTHER DEFINITIONS

    Management is the art of securingmaximum results with minimum effort soas to secure maximum prosperity and

    happiness for both employer and employeeand give the public the best possibleservice.- John Mee.

    Management is simply the process ofdecision making and control over the action

    of human beings for the expressed purposeof attaining pre- determined goals. Stanley Vance

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    Management is the accomplishment ofresults through the efforts of otherpeople.- Lawrence Appley.

    Management is the art of getting thingsdone through results through and withpeople in formally organized groups.-Knootz.

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    Differnce between Administration and

    Management

    1. Level inOrganization

    2. MajorFocus

    1.Top Level

    2. Policyformulation &objectivedetermination

    Middle andLower Level

    2. Policyexecution forobjectiveachievement

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    3. Nature offunctions

    4. Scope offunction

    3.Determinative

    4. Broad andconceptual

    3.Executive

    4. Narrowandoperational

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    5. Factorsaffectingdecisions

    6. EmployeeEmployerrelation

    5. Mostlyexternal

    6.Entrepreneurs and owners

    5. Mostlyinternal

    6. Employees

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    Management: Science or Art

    Science is based on logicalconsistency, systematic

    explanation, critical evaluation andexperimental analysis.

    Art is concerned with theunderstanding of how particular

    work can be accomplished.

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    Under science, one learns the why ofa phenomena, under art, one learns

    the how of it.

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    Management: Both Science and

    Art

    Thus a successful manager, a personrequires the knowledge of

    management principles and also theskills of how the knowledge can beutilised.

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    Nature of Management

    Multidisciplinary

    Relative, not absolute principles

    Universality of management Management is intangible

    Management is dynamic

    Management is both a science andan art.

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    THE FOUR MANAGEMENT

    FUNCTIONS

    Planning is the management functionconcerned with defining goals for futureorganizational performance and deciding

    on the tasks and resources needed toattain them. It defines where theorganization wants to be in the futureand how to get there.

    Organizing is the management functionconcerned with assigning tasks,grouping tasks into departments, andallocating resources to departments.Organizing follows planning and reflectshow the organization tries to accomplish

    the plan.

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    Leading is the management function thatinvolves the use of influence to motivateemployees to achieve the organizations

    goals. It involves motivating entiredepartments and divisions as well asthose individuals working immediatelywith the manager.

    Controlling is the management function

    concerned with monitoring employeesactivities, keeping the organization ontrack toward its goals, and makingcorrections as needed.

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    Functions of Management

    Planning

    Leading

    Controlling Organizing

    Use influence tomotivate employees

    Select goals andways to attain

    them

    Assign responsibilityfor task

    accomplishment

    Monitor activities andmake corrections

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    Planning Function

    Definition

    Defines goals for future organizational

    performance Decides tasks and use of resources

    needed

    Corporate Examples

    Planning AOL Time Warner TheLord of the Rings

    Lack of planning Merry-Go-Round

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    Leading Function

    Definition

    The use of influence to motivateemployees to achieve theorganizations goals.

    Corporate Examples Michael Dell,

    Meg Whitman of eBay, Cara Kakudaof Nextel

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    Controlling Function

    Definition

    Monitoring employees

    activities

    Determining whether theorganization is on targettoward its goals

    Making corrections asnecessary

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    Controlling Function

    Lack of Control can lead toOrganizational Failure

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    The Process of Management

    Planning

    Leading

    Resources

    Controlling Organizing

    Performance

    Human

    Financial

    Raw Materials

    Technological

    Information

    Attain goals

    Products

    Services

    Efficiency

    Effectiveness

    Use influence tomotivate employees

    Select goals and

    ways to attain

    them

    Assign responsibilityfor task

    accomplishment

    Monitor activities

    and make

    corrections

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    An organization is a social entitythat is goal directed and deliberatelystructured. Social entity means twoor more people. Goal directedmeans the organization is designedto achieve some outcome or goalsuch as make a profit. Deliberatelystructured means tasks are dividedand responsibility for theirperformance is assigned to

    organization members.

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    The managers responsibility is tocoordinate resources in an effective andefficient manner to accomplish the

    organizations goals. Organizationaleffectiveness is the degree to which theorganization achieves a stated goal, orsucceeds in accomplishing what it tries todo. Organizational efficiency refers to

    the amount of resources used to achievean organizational goal. It is based on thehow much raw materials, money, andpeople are necessary for producing agiven volume of output.

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    The ultimate responsibility ofmanagers is to achieve high

    performance, which is theorganizations ability to attain itsgoals by using resources in anefficient and effective manner.

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    Managerial Roles

    Planning

    Organizing andStaffing

    Organizer

    Staffing

    Coordinator

    Resourceallocator

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    Figurehead

    Spokesperson

    Negotiator Motivator and

    coach

    Team builder

    Technicalproblem solver

    Task delegator

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    Management Skills

    Exhibit 1.2

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    Management Types - Vertical

    Managerial Levels in the Organizational Hierarchy

    Managerial Levels in the Organizational Hierarchy

    Exhibit 1.3

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    MANAGEMENT SKILLS

    Conceptual skill is the cognitive ability to see theorganization as a whole and the relationships amongits parts. It involves the managers thinking,information processing, and planning abilities, andmeans the ability to think strategicallyto take the

    broad, long-term view. Conceptual skill is especially important for top

    managers.

    Human skill is the managers ability to work with andthrough other people and to work effectively as agroup member. It is demonstrated in the way a

    manager motivates, facilitates, coordinates, leads,communicates, and resolves conflicts. Asglobalization, workforce diversity, uncertainty, andsocietal turbulence increase, human skills becomeeven more crucial.

    Human skill is important for managers at all levels,and particularly those who work with employees

    directly on a daily basis.

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    Technical skill is the understanding of andproficiency in the performance of specifictasks. This includes mastery of themethods, techniques, and equipment

    involved in specific functions such asengineering, manufacturing, or finance.Technical skill also includes specializedknowledge, analytical ability, andcompetent use of tools and techniques tosolve problems in that specific discipline.

    Technical skill is most important at lowerorganizational levels and become lessimportant than human and conceptual skillsas managers are promoted.

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    Hawthorne studies

    Started in 1895 Four experimental & threecontrol groups Test pointed to factors other than illumination for

    productivity 1st Relay Assembly Test Room experiment, was

    controversial, test lasted 6 years Interpretation, money not cause of increased

    output Factor that increased output, Human Relations

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    Management and Organization

    Management philosophies andorganization forms change over

    time to meet new needs

    Some ideas and practices from thepast are still relevant and applicable

    to management today

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    Management Perspectives Over Time

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    Classical Perspective: 3000 B.C.

    Rational, scientificapproach to management

    make organizationsefficient operatingmachines

    Scientific Management

    Bureaucratic Organizations

    Administrative Principles

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    CLASSICAL THOUGHT OF

    MANAGEMENT

    SCIENTIFIC MANAGEMNT: F.W.TAYLOR

    BUREAUCRATIC APPROACH: MAXWEBER

    PRINCIPLES OF MANAGEMENT:FAYOL

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    SCIENTIFIC MANAGEMENT

    Scientific management isconcerned with knowing exactly

    what you want men to do and thensee in that they do it in the bestand cheapest way

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    Elements and Tools of scientificmanagement

    Principles of scientific management

    El t d T l f i tifi

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    Elements and Tools of scientific

    management

    Separation of Planning and Doing

    Functional Foremanship

    Job Analysis Time study

    Motion study

    Fatigue study

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    Production in-charge

    Speed boss

    Inspector Maintenance foreman

    Gang boss

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    Standardization

    Scientific selection & Training of

    Workers Financial Incentives

    Economy

    Mental Revolution

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    Principles of scientific management

    Replacing Rule of thumb withscience

    Harmony in Group action Co-operation

    Maximum Output

    Development of workers

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    Fayols

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    Scientific ManagementContributions Demonstrated the importance of compensation for

    performance. Initiated the careful study of tasks and jobs. Demonstrated the importance of personnel and their

    training.

    Criticisms Did not appreciate social context of work and higher

    needs of workers.

    Did not acknowledge variance among individuals. Tended to regard workers as uninformed and ignored

    their ideas

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    Planning

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    1. Define present situation.

    2. Establish goals and objectives.

    3. Analyze environment in terms of aidsand barriers to goals and objectives.

    4. Develop action plans to reach goals

    and objectives.

    A Framework for

    Planning