Principles of Design Guidelines that govern the way artists organize the elements of art. Can You...
-
Upload
oswald-atkinson -
Category
Documents
-
view
222 -
download
0
Transcript of Principles of Design Guidelines that govern the way artists organize the elements of art. Can You...
![Page 1: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/1.jpg)
Principles of DesignGuidelines that govern the way artists organize the elements of art.
Can You Name The
Principles of Design?
![Page 2: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/2.jpg)
The Principles of Design• Rhythm• Balance• Scale and
Proportion
• Emphasis• Variety
• Harmony• Unity
Note: This list is one possible list. You will find that every book, every artist has a slightly different list of Principles.
![Page 3: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/3.jpg)
Balance:
Balance is concerned with arranging art elements in an artwork so no one part over powers, or seems heavier than, any other part.
There are three types of balance:- Symmetrical (Formal)- Asymmetrical (Informal)- Radial
![Page 4: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/4.jpg)
Balance
– Symmetry is the arrangement of all identical or similar visual elements so that they are evenly distributed on either side of an imaginary vertical axis, like a mirror image.
– When you arrange dissimilar or unequal elements of equal weight on the page, it is called asymmetry.
NEW YORK TIMES STYLE MAGAZINE: COVERNEW YORK TIMES MAGAZINES
![Page 5: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/5.jpg)
Formal Balance (Symmetrical):Occurs when one half of a work mirrors
or closely resembles the other half.
![Page 6: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/6.jpg)
![Page 7: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/7.jpg)
Informal Balance (Asymmetrical):
Involves a balance of unlike objects or elements.
![Page 8: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/8.jpg)
![Page 9: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/9.jpg)
Radial Balance:Occurs when elements are positioned around a central
point.
![Page 10: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/10.jpg)
![Page 11: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/11.jpg)
Variety:Combining art elements by adding
slight changes to increase visual interest.
![Page 12: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/12.jpg)
![Page 13: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/13.jpg)
Rhythm• Rhythm—a sequence of visual elements at
prescribed intervals—across multiple-page applications and motion graphics, is critical to developing a coherent visual flow from one page to another.
• The repetition of an element to make a work seem active or to suggest visual vibration.
• A strong and consistent repetition, a pattern of elements can set up a rhythm, similar to a beat in music, which causes the viewer’s eyes to move around the page.
• A strong visual rhythm aids in creating stability.• Equally important is incorporating an element of
variance to punctuate, accent, and create visual interest.
• Many factors can contribute to establishing rhythm—color, texture, figure and ground relationships, emphasis, and balance.
![Page 14: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/14.jpg)
Repetition -Rhythm created by duplicating shapes, colors, pattern, line &
texture
Types of Rhythm
![Page 15: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/15.jpg)
Gradation -Rhythm created by a gradual change in size or color
![Page 16: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/16.jpg)
Radiation -Rhythm created by identical objects are balanced and repeated
around a central axis. Ex. Petals on a daisy or chairs around a table
![Page 17: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/17.jpg)
Opposition
![Page 18: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/18.jpg)
Transition -Rhythm created by curved lines that carry your eye across a
straight surface. Often subtle. Ex. An arched doorway, winding path
![Page 19: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/19.jpg)
Transition Continued
![Page 20: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/20.jpg)
Transition Continued
![Page 21: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/21.jpg)
Transition Continued
![Page 22: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/22.jpg)
Multiple RhythmsHow many do you see?
![Page 23: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/23.jpg)
Multiple RhythmsHow many do you see?
![Page 24: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/24.jpg)
Scale and Proportion• In a design, scale is the size of an element or form
seen in relation to other elements or forms within the format.
• Along with utilizing fundamental principles, one must control scale for the following reasons:– Manipulating scale can lend visual variety to a
composition.– Scale adds contrast, dynamism, and positive
tension to relationships between and among shapes and forms.
– Manipulation of scale can create the illusion of three-dimensional space.
• Proportion is the comparative size relationships of parts to one another and to the whole.
• Elements or parts are compared to the whole in terms of magnitude, measure, and/or quantity.
![Page 25: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/25.jpg)
Proportion:The manner in which the parts of a work
relate to each other and to the whole.
![Page 26: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/26.jpg)
Visual Hierarchy
• One of the primary purposes of graphic design is to communicate information, and the principle of visual hierarchy is the primary force for organizing information and clarifying communication.
• To guide the viewer, the designer uses visual hierarchy, the arrangement of all graphic elements according to emphasis.
![Page 27: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/27.jpg)
![Page 28: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/28.jpg)
Emphasis• Emphasis is the arrangement of visual
elements according to importance, stressing some elements over others, making some superordinate (dominant) elements and subordinating other elements.
• Emphasis is directly related to establishing a point of focus— the focal point (the part of a design that is most emphasized or accentuated).
• Position, size, shape, direction, hue, value, saturation, and texture of a graphic element all contribute to making it a focal point.
• Once past the establishment of a focal point, a designer must further guide the viewer.
![Page 29: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/29.jpg)
Emphasis:The principle of design concerned with
making an element or object in an artwork stand out.
![Page 30: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/30.jpg)
![Page 31: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/31.jpg)
Emphasis• There are several
means to achieve emphasis:– Isolation– Placement– Scale– Contrast– Direction and
pointers– Diagrammatic
structures– Nested
structures– Stair
structures
![Page 32: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/32.jpg)
Unity• There are many ways to achieve unity
where all the graphic elements in a design are so interrelated that they form a greater whole– all the graphic elements look as though
they belong together.• An ideal layout might be viewed as a
composition of graphic elements so unified as a whole that it cannot be described merely as a sum of its parts.
• Most designers would agree viewers are able to best take in (understand and remember) a composition that is a unified whole.
![Page 33: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/33.jpg)
Unity:The combining of art elements and principles with media
to create a feeling of completeness. Unity is achieved when each element of a design fits in with the overall
concept of the design. It is defined by how those elements relate to the design as a whole.
![Page 34: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/34.jpg)
Harmony:The principle of design concerned with combining similar art
elements to achieve a similar look and feel throughout the design. . Harmony is the idea of using a predictable pattern or giving a
simplistic look to an image No part of the design stands out above the other. Has little-to-no emphasis and a high sense of balance. The sense of blending and unity obtained when all elements of a design fit together to create an orderly, congruous whole. Is defined by how
those same elements relate to each other.
![Page 35: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/35.jpg)
![Page 36: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/36.jpg)
Flow• Elements should be arranged so that the audience
is led from one element to another through the design.
• Flow is also called movement and is connected to the principle of rhythm.
• Rhythm, in part, is about a sense of movement from one element to another.
![Page 37: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/37.jpg)
Principles of Design Assignment 50 points possible
•Requirements:
•␣ 7 pictures — one for each principle • Balance – 1 For Symmetrical, 1 For Asymmetrical, and 1 For Radial
• Rhythm • Scale and Proportion
• Emphasis • Unity
(5 pts. each)
1 Ad, 1 Flyer, 1, Website, 1 Photographic Picture, 2 Paintings, and 1 you can choose
•␣ For each picture write two to three sentences on why it is a good example for that principle. •Total: Pictures and Sentences—35 points
![Page 38: Principles of Design Guidelines that govern the way artists organize the elements of art. Can You Name The Principles of Design?](https://reader035.fdocuments.us/reader035/viewer/2022062305/56649d305503460f94a084fb/html5/thumbnails/38.jpg)
http://www.slideshare.net/guestd654d6/principles-of-design