Principles of design caroline burdett. repetition balance proximity simplicity contrast.
-
Upload
tariq-yelverton -
Category
Documents
-
view
220 -
download
1
Transcript of Principles of design caroline burdett. repetition balance proximity simplicity contrast.
![Page 1: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/1.jpg)
prin
cipl
es o
f de
sign
caroline burdett
![Page 2: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/2.jpg)
repetition
balance
proximity
simplicity
contrast
![Page 3: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/3.jpg)
Ex. 1
Menu
balance in both the vertical and horizontal symmetry of the graphic
this is a good example of
balance is the overall use of composition, weight, and visual space
the principle of
other examplesof good balance
![Page 4: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/4.jpg)
proximity because thetwo arrangements of dots suggestdifferent and distinct relationships
this is a good example of
proximity is the grouping and arrangement of related items and info
the principle of
other examplesof good proximity
Ex. 1
Menu
![Page 5: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/5.jpg)
contrast because of the light backgroundwith dark foreground, and thin with thick lines
this is a good example of
contrast is the use of color, images, fonts, and sizes to create interest
the principle of
other examplesof good contrast
Ex. 1
Menu
![Page 6: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/6.jpg)
simplicity becausethe background elementsdo not distract from themain focus on the cowboy
this is a good example of
simplicity is the intentional selection and placement of visual elements
the principle of
other examplesof good simplicity
Ex. 1
Menu
![Page 7: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/7.jpg)
repetition is the consistent use of color, style, format, and layout
the principle of
repetition because of the repeated use of rectangular shapes
this is a good example of
other examplesof good repetition
Ex. 1
Menu
![Page 8: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/8.jpg)
Ex. 2
balance
the principle of
other examplesof good balance
Menu
balance in both the vertical and horizontal symmetry of the furniture arrangement
this is a good example of
![Page 9: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/9.jpg)
Ex. 3
balance
the principle of
other examplesof good balance
Menu
balance because the heavier horizontal line is stabilized by the weight of the two vertical lines
this is a good example of
![Page 10: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/10.jpg)
balance
the principle of
Menu
balance in the symmetry of the butterfly’s wings and the weight of color placed next to the butterfly
this is a good example of
![Page 11: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/11.jpg)
proximity
the principle of
other examplesof good proximity
Ex. 2
Menu
proximity because the cluster of colors on the left suggests a certain relationship, as opposed to the isolation of each color outside of the grouping
this is a good example of
![Page 12: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/12.jpg)
proximity
the principle of
other examplesof good proximity
Ex. 3
Menu
proximity because the hexagonal shapes are grouped together by sharing one or more sides to indicate relationship
this is a good example of
![Page 13: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/13.jpg)
proximity
the principle of
Menu
proximity because related information is grouped together on the page through columns and section headlines
this is a good example of
![Page 14: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/14.jpg)
contrast
the principle of
other examplesof good contrast
Ex. 2
Menu
contrast because the black silhouette and the minimal use of white stand out against the bright background
this is a good example of
![Page 15: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/15.jpg)
contrast
the principle of
other examplesof good contrast
Ex. 3
Menu
contrast with a white square placed directly against a black square, with an identical image placed within each
this is a good example of
![Page 16: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/16.jpg)
contrast
the principle of
Menu
contrast with the use of of brown text against yellow background (left), and the use of yellow text against brown background (right)
this is a good example of
![Page 17: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/17.jpg)
simplicity
the principle of
other examplesof good simplicity
Ex. 2
Menu
simplicity because theelements in the background are minimized by a lack of clarity and focus, as well their location within the image’s shadow
this is a good example of
![Page 18: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/18.jpg)
simplicity
the principle of
other examplesof good simplicity
Ex. 3
Menu
simplicity in the minimal use of color against a white background, and an absence of graphics that may otherwise distract
this is a good example of
![Page 19: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/19.jpg)
simplicity
the principle of
Menu
simplicity in the minimal use of text around one strong focal point on the page
this is a good example of
![Page 20: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/20.jpg)
repetition
the principle of
other examplesof good repetition
Ex. 2
Menu
repetition with the consistentuse of rectangular shapes in columnsand rows across the page
this is a good example of
![Page 21: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/21.jpg)
repetition
the principle of
other examplesof good repetition
Ex. 3
Menu
repetition because the color schemeused throughout gives varying effects to anotherwise identical image
this is a good example of
![Page 22: Principles of design caroline burdett. repetition balance proximity simplicity contrast.](https://reader038.fdocuments.us/reader038/viewer/2022102808/56649cb75503460f9497c4c2/html5/thumbnails/22.jpg)
repetition
the principle of
Menu
repetition with the grid-like image in the background and the repeated use of shape and color woven throughout
this is a good example of