Assignment

of

BusinessCommunication

Principles Of Effective Writing

Abdul Khalique

M.B.A 1st year 16001

October 16, 2016

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WRITTEN COMMUNICATION

Introduction

Written or printed communication is generally considered the second basic form of

communicating. It is a form of communication in which the information is exchanged in

written or printed form. It is the most formal form of all type of communication. It may be

in form of E-mail, Fax, Letter. Etc…For instance, correspondence within a company,

agreement deed between the partners, rules & regulations of an organisation are some of

the examples where written form is necessary for further records or say proof.

Principles of Written communication

Written communication has great importance in today’s business world. It is an innovative

activity of the mind. Effective written communication is essential for preparing worthy

promotional materials for business development. Speech came before writing. But writing

is more unique and formal than speech. Effective writing involves careful choice of words,

their organization in correct order in sentences formation as well as consistent composition

of sentences. Also, writing is more valid and reliable than speech. But while speech is

spontaneous, writing causes delay and takes time as feedback is not immediate.

According to (Lucas, F L;, 1955. rev. 1962) in his book ‘Style: The Art of Writing Well'

he offered the following basic principles to "shorten that painful process" of learning how

to write better.

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1. Brevity: It is bad manners to waste [the reader's] time. Therefore, brevity first, then, clarity.

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.

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10. Sound and Rhythm: Apart from a few simple principles, the sound and rhythm of English

prose seem to me matters where both writers and readers should trust not so much to rules as

to their ears.

PrincipleOfEffectiveWriting

Brevity

Clarity

Communication

Emphasis

Honesty

Passion&Control

Reading

Revision

Sophisticationand

Simplicity

Sound&Rythm

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The detailed explanation is in the following link or in mentioned book:

http://grammar.about.com/od/rhetoricstyle/a/lucastyle10.htm

And,

In the other book, ‘Basic Business Communication1’ by (Kumar, Raj;, 2010) he mainly

focuses on three points:

1. Accuracy. 2. Brevity. 3. Clarity.

Conclusion

After going through the views of different author as I understand is:

A written script should be very clear and have a definite purpose Uses of fuzzy languages should be eliminated. The message should be a complete package so that one can easily understand. Content should be specific and accurate. Message should be short as much as possible so that reader's time should not be

wasted. Understanding the reader's level before writing is very much important. Last but not least, write to communicate, simple languages are more effective.

1Pageno.:153‐157

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References

Kumar, Raj;. (2010). Basic Business Communication. New Delhi, India: Excel Books.

Lucas, F L;. (1955. rev. 1962). Style: The art of writing well. Cassell.

Nordquist, R. (Ed.). (2016, September 07). About Education. Retrieved October 16, 2016, from

About Education: http://grammar.about.com/od/rhetoricstyle/a/lucastyle10.htm